IT News and Events  
February 12th, 2024 — February 18th, 2024
Volume 311, Issue 2
 
  
 
 
IT - Email
February 16, 2024
Article #139388
Volume 311
Issue 2
IT - Email
 

Gmail & Yahoo DMARC Rollout: When Cyber Compliance Gives A Competitive Edge
HelpNet Security, Friday, February 16th, 2024

Thus, DMARC compliance is not merely about meeting a standard but seizing an opportunity to stand out in a crowded digital marketplace.

A necessary evolution

The decision by Gmail and Yahoo to implement DMARC protocols may stir frustration among businesses, especially smaller ones with limited cybersecurity resources. But just like we adapted to HTTPS as the standard for the World Wide Web, and like MFA is becoming the standard for our online accounts, every business must become familiar with standards like SPF, DKIM, and DMARC.

The landscape of cyber threats is changing, with cybercriminals leveraging advanced tools, including generative AI, to craft more sophisticated phishing attacks. In this context, clinging to outdated security practices is not viable. more

February 15, 2024
Article #139389
Volume 311
Issue 2
IT - Email
 

How Email Deliverability Can Improve Your Company's Credibility In The Eyes Of Its Consumers
Solutions Review, Thursday, February 15th, 2024

With the digital landscape evolving, data privacy is becoming more critical than ever. For example, over 500 million phishing attacks were reported in 2022, more than double the number of attacks reported the previous year. This is causing many consumers to become wary of cyber-crimes and ultimately making it harder for companies to gain consumer trust. Additionally, in 2024, both Google and Yahoo are cracking down on their sender requirements to adopt more stringent performance standards.

Email marketing can be a powerful way to communicate with consumers. Still, with billions of emails sent daily and scams and security risks rising, it's critical to strengthen your email deliverability and show consumers your company can be trusted. more

IT - Marketing
February 12, 2024
Article #139404
Volume 311
Issue 2
IT - Marketing
 

10 Marketing Trends To Watch For In 2024
Search Customer Experience, Monday, February 12th, 2024

The constantly evolving marketing landscape requires successful marketers to keep abreast of emerging trends. Understanding and adapting to these trends -- driven by the often-clashing forces of technological advancements, consumer behaviors, market dynamics and global events -- is essential for marketers to maintain a competitive edge in today's fast-paced, digital-centric world.

By paying close attention to and learning from these trends, astute marketers gain valuable insights into their consumers' evolving needs, preferences and behavior patterns. Better still, they provide their companies with more effective, targeted and personalized marketing strategies. more

February 12, 2024
Article #139405
Volume 311
Issue 2
IT - Marketing
 

4 Reasons You Need To Create A LinkedIn Newsletter
Forbes, Monday, February 12th, 2024

One of their most powerful is the LinkedIn newsletter, generating more than 365 million newsletter signups since this option launched five years ago. Writing a LinkedIn newsletter gives you a double benefit: you get to stay in touch with your stakeholders while showing them how valuable you are.

If you've been considering authoring a newsletter, now's the time, because LinkedIn has made creating and sharing them more efficient and impactful. The latest newsletter enhancements started rolling out this month. Here are four reasons you need to start your newsletter:

1. It Engages More Deeply With Your Audience

2. It Helps You Grow Your Audience

3. It's Relevant

4. It's Easy For You And Your Audience more

February 12, 2024
Article #139406
Volume 311
Issue 2
IT - Marketing
 

5 Reasons Why I Recommend Newsletters Instead Of Just Posting On LinkedIn In 2024
The LinkedIn Lowdown, Monday, February 12th, 2024

Now, you might be thinking, "Another thing to keep up with?" But hear me out, because this is not just another digital trend. It's a powerhouse tool that could seriously amp up your LinkedIn game. It's not an addition really, but an amplification of what you're ALREADY DOING. They're not just a way to share content; they're a strategy to elevate your personal brand, to position yourself as a thought leader, and to create a direct line of communication with people interested in what you have to say. Here are 5 reasons why I highly recommend anybody already creating LinkedIn posts to publish a newsletter in 2024. more

February 12, 2024
Article #139407
Volume 311
Issue 2
IT - Marketing
 

Beyond SEO: How Modern Content Marketing Powers Growth
MarketingProfs, Monday, February 12th, 2024

Gone are the days of working high-volume keywords into content and BOOM-ranking on search. Where long-term success is beholden to tech giants.

Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth.

Amanda will share how to think beyond SEO to audience research-so you know who is searching, where they're already hanging out, and what else is top of mind for them. more

February 13, 2024
Article #139408
Volume 311
Issue 2
IT - Marketing
 

Email Marketing Trends For 2024: Unproven Opportunities
Oracle News, Tuesday, February 13th, 2024

  • Economic uncertainty caused by high interest rates
  • New deliverability requirements from Google and Yahoo
  • The 2-year anniversary Apple's Mail Privacy Protection making inactivity management much more difficult
  • Generative AI raising concerns and opportunities across the marketing spectrum

To help you prioritize your email marketing efforts this year, we surveyed some of Oracle Digital Experience Agency's hundreds of digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as the impact they predict each of them will have in 2024. We then mapped the results into adoption-impact quadrants. more

February 12, 2024
Article #139409
Volume 311
Issue 2
IT - Marketing
 

The Power Of Customer Marketing: Reactive vs. Proactive Strategies
Heinz Marketing, Monday, February 12th, 2024

In today's economy, effective marketing isn't just about catching new eyes; it's equally about keeping the ones you already have. This is where customer marketing comes into play - a strategy focused on engaging and marketing to your existing customer base.

We have seen a lot of companies doing reactive customer marketing, but they are spending hundreds and thousands on acquiring new ones. We as marketers are aware that keeping a customer is and getting repeat business from them is way cheaper than acquiring new ones. Keep reading if you'd like to know the difference between reactive and proactive tactics, and why putting all your eggs in the reactive basket might not be the best move. more

February 16, 2024
Article #139315
Volume 311
Issue 2
IT - Marketing
 

Crowd-Selected, Custom, Curated, Enterprise IT Content For Your Company's Linkedin Newsletter
ITNE, Friday, February 9th, 2024

Unlike other types of content, newsletters are sent directly to your followers' inboxes.

The challenge for most people is producing high-quality content on a regular basis. ITNE (IT News and Events, LLC) has been producing curated enterprise IT content for traditional newsletters for many years. We now offer that content for LinkedIN newsletters! more

IT - Sales
February 12, 2024
Article #139421
Volume 311
Issue 2
IT - Sales
 

B2B Reads: Elevate The Sales Experience (6 Ways), Nail Your B2B Marketing (3 Proven Ways), 32 Must-Know Sales Stats And More!
Heinz Marketing, Monday, February 12th, 2024

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it's fresh!). We'll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

B2B Sales: Mastering the Art of Navigating a Complex Sales Landscape By GGI Insights

Delve into the fundamental principles of B2B selling, crafting effective sales techniques, and the crucial role that research plays in B2B. By gaining a deep understanding of these key aspects, you will be equipped to navigate this complex landscape and achieve success in your B2B sales endeavors. more

February 12, 2024
Article #139422
Volume 311
Issue 2
IT - Sales
 

Top 18 LinkedIn Newsletters For Sales Leaders
allego, Monday, February 12th, 2024

What you might not know is that LinkedIn members also publish a wealth of information, tips, and advice for their peers via LinkedIn articles and newsletters. In fact, there are more than 36,000 LinkedIn newsletters. You name the profession, and you will find hundreds if not thousands of people sharing their wisdom. One group particularly prolific is sales professionals. Sales leaders, trainers, and consultants regularly post articles that they distribute via their LinkedIn newsletter.

The challenge is finding the newsletters and then determining which are best for you. We asked our sales leaders and reps which ones they prefer, researched them, and narrowed the list down to 18 of the best sales newsletters. Listed below in alphabetical order, these sales newsletters are packed with advice to help sales leaders manage their teams and improve their sellers' performance. more

IT - CRM
February 16, 2024
Article #139370
Volume 311
Issue 2
IT - CRM
 

5 Best Open-Source CRM For 2024
TechRepublic, Friday, February 16th, 2024

Open-source CRM software is any CRM with the niche functionality of allowing its source code to be publicly available for any user to make changes or customizations to it. Organizations that choose an open source software over closed source are typically capable of advanced tech coding and are after the benefits of being able to customize their platform and solution at an affordable price. more

PeopleTek News
February 15, 2024
Article #139461
Volume 311
Issue 2
PeopleTek News
 

Revolutionizing Leadership: Mastering Self-Leadership With 'First Lead Yourself Revisited
PeopleTek News, Thursday, February 15th, 2024

We've shared this before but feel it's worth sharing again.

In the early 2000's we started having discussions and giving speeches about 'FLY - First Lead Yourself, Then Lead Others'. It turns out that we were not alone in this concept so we'll share what it means to us. more

SF IT vBeers Boca
February 16, 2024
Article #139251
Volume 311
Issue 2
SF IT vBeers Boca
 

vBeers South Florida (February 21st) at Biergarten Boca
Wednesday, February 21st, 2024: 6:00 PM to 8:00 PM

Funky Buddha, Oakland Park

I host two events each month:

  • Funky Buddha 2nd Wednesday of each month.
  • Biergarten Boca 3rd Wednesday of each month.

We will either be in the upstairs lounge or at the end of the patio bar.

Enjoy Biergarten's Wednesday special - 1/2 price burger and fries with a beverage purchase!

-johnj

  • sfitevents.com
  • itnews.substack.com
  • enterpriseitnewsandevents.com
  • myitnewsletter.com

Hosted by vBeers South Florida more

Sponsor - SIM
February 16, 2024
Article #139236
Volume 311
Issue 2
Sponsor - SIM
 

Society for Information Management (SIM) - South Florida Chapter
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

SIM South Florida Membership Dues

Practitioners

  • For-profit organization: $250/year
  • Not-for-profit, educational or Government organization: $150/year

Non-Practitioner

  • For-profit organization: $500/year
  • Not-for-profit, educational or Government organization: $250/year

Joint membership with Tech Hub South Florida (SFTH)

  • Joint membership with Tech Hub South Florida
  • Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences. more

Sponsor - ISACA
February 16, 2024
Article #139237
Volume 311
Issue 2
Sponsor - ISACA
 

ISACA South Florida Chapter
Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals

SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,300 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org more

Sponsor - ISSA
February 16, 2024
Article #139241
Volume 311
Issue 2
Sponsor - ISSA
 

South Florida Chapter of the ISSA
Not-for-profit Organization of Information Security Professionals and Practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon. more

Sponsor - Refresh Miami
February 16, 2024
Article #139240
Volume 311
Issue 2
Sponsor - Refresh Miami
 

Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year more

Sponsor - South Florida TechHub
February 16, 2024
Article #139235
Volume 311
Issue 2
Sponsor - South Florida TechHub
 

South Florida Tech Hub (SFTH)
A Nonprofit Membership Association Building South Florida into a Tech Hub

SFTH Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $1,000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Individual membership is just $100 per year.

In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.

You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)

South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub more

Sponsor - PMI
February 16, 2024
Article #139242
Volume 311
Issue 2
Sponsor - PMI
 

PMI: Advance the PM Profession Through the Promotion of Certification Training
PMI South Florida Chapter

Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials. more

Sponsor - IIBA
February 16, 2024
Article #139239
Volume 311
Issue 2
Sponsor - IIBA
 

IIBA: Premier World-Wide Professional Association for Business Analysts
International Institution of Business Analysis (IIBA)

Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker. more