IT News and Events  
May 15th, 2023 — May 21st, 2023
Volume 302, Issue 3
 
  
 
 
IT - Marketing
May 17, 2023
Article #129611
Volume 302
Issue 3
IT - Marketing
 

AI In Marketing: Is It Worth The Hype?
SmartDataCollective, Tuesday, May 16,2023

AI has been the latest controversy, as it may seem to eliminate the need for human working positions in most professions. Artists, especially, were vocal about their concerns about the technology, considering the system's merging way of creating art. ChatGPT doesn't seem to think about the importance of artists after it tells a writer they don't exist but after citing their previous work. more

May 16, 2023
Article #129613
Volume 302
Issue 3
IT - Marketing
 

Must-Know Data Analytics Insights For Cmos: A Guide To Five Essential Factors
CXOtoday.com, Tuesday, May 16,2023

This is partly due to the sheer volume of data coming in from numerous platforms and the time-consuming manual consolidation of data, which results in insights that are several weeks old by the time they are actionable.

However, effective data analysis can address these issues by reducing human error, speeding up time-to-insight, and providing a comprehensive view of the customer, which can greatly enhance decision-making for the entire company. To achieve this level of success, CMOs need to be aware of five key factors regarding the current state of data analytics. This will enable them to improve their marketing operations and keep up with the latest trends. more

May 17, 2023
Article #129614
Volume 302
Issue 3
IT - Marketing
 

The Path To B2B Personalization At Scale: Using Content Ai, Automation And Analytics To Optimize Journeys
Heinz Marketing, Wednesday, May 17,2023

Personalization has become a critical component of B2B marketing strategies. Today's buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. However, achieving personalization at scale can be challenging, especially as B2B buyers become increasingly anonymous and elusive.

This is where content intelligence comes into play. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. It involves leveraging content engagement and performance data to understand buyers' interests, increase engagement, and conversions. more

May 20, 2023
Article #129615
Volume 302
Issue 3
IT - Marketing
 

Un-Gating Your Content In The Age Of Content Saturation
Heinz Marketing, Saturday, May 20,2023

You expect that the kinds of leads who are willing to fill out your form to download your content must be well-qualified fits for you to pursue and further target, but instead you start receiving fake emails like 'nonya@biz.com'

Why aren't these leads converting? Why are they unwilling to give you accurate contact information despite downloading your content? Doesn't downloading your content symbolize some kind of intent or interest?

Well - not necessarily! more

IT - Sales
May 20, 2023
Article #129622
Volume 302
Issue 3
IT - Sales
 

B2B Reads: Negotiation Strategies, Dealing With Disruption, And More
Heinz Marketing, Saturday, May 20,2023

Concessions vs. Negotiations: Sales Credibility at Stake by Anthony Iannarino

Once a client ask is made, the salesperson is in a negotiation whether they like it or not. This is where our trouble begins. It's important that you win deals, but it is equally important that you stop doing anything that might prevent your sales force from being successful and credible.

8 Strategies for Getting More Out of Every Negotiation by Anthony Capetola

The ability to negotiate can bring you and your business tremendous advantages. Here, we'll cover eight proven strategies to have you negotiating like a pro in no time. more

May 15, 2023
Article #129623
Volume 302
Issue 3
IT - Sales
 

Founders: Before You Hire A Sales Team, Consider These Options
Sales Hacker, Monday, May 15,2023

Perhaps not surprisingly, about 40% of new companies go out of business because they run out of cash or fail to raise capital, reports CB Insights.

In addition, approximately 35%of startups fail because there is no market need for their products or services.

And 20% of startups get plain out-competed. more

May 16, 2023
Article #129624
Volume 302
Issue 3
IT - Sales
 

Gartner Identifies Top Sales Technologies To Boost Buyer Engagement
Gartner, Tuesday, May 16,2023

'The technologies that make up this list prioritize buyers' value of real time collaboration, provide them with the help required to influence consensus, and allow them to leverage digital tools for purchase guidance,' said Dan Gottlieb, Senior Director Analyst in the Gartner Sales Practice.

'While our research indicates buyers have a preference for a rep-free purchase experience, they also report that their interactions with sellers are the most valuable parts of the buying process,' Gottlieb said. 'Their willingness to work with sellers via technology presents a compelling opportunity to experiment with new ways to engage digitally." more

May 16, 2023
Article #129625
Volume 302
Issue 3
IT - Sales
 

Gartner Says Sales Leaders Who Position Technology As A Teammate Rather Than A Tool Will Unlock Seller Productivity And High-Quality Deals
Gartner, Tuesday, May 16,2023

During the opening keynote at the Gartner CSO & Sales Leader Conference, which is taking place here through Wednesday, Gartner experts explored how technology - particularly artificial intelligence - is key in augmenting the unique value that human sellers provide to buyers in a continuously disruptive environment. more

May 17, 2023
Article #129626
Volume 302
Issue 3
IT - Sales
 

How To Write Sales Emails That Stand Out With Will Allred
Sales Hacker, Wednesday, May 17,2023

Writing good emails is vital in sales, and every salesperson has their own email tactic. But you only get one shot at getting your sales emails opened, so it's critical to do it right.

In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Will Allred, the co-founder and COO of Lavender. They talk about the potential application of ChatGPT in sales, why frameworks are better than templates, and how to personalize your email sequence. more

Sponsor - SIM
May 19, 2023
Article #129435
Volume 302
Issue 3
Sponsor - SIM
 

Society for Information Management (SIM) - South Florida Chapter
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

SIM South Florida Membership Dues

Practitioners

  • For-profit organization: $250/year
  • Not-for-profit, educational or Government organization: $150/year

Non-Practitioner

  • For-profit organization: $500/year
  • Not-for-profit, educational or Government organization: $250/year

Joint membership with Tech Hub South Florida (SFTH)

  • Joint membership with Tech Hub South Florida
  • Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences. more

Sponsor - ISACA
May 19, 2023
Article #129436
Volume 302
Issue 3
Sponsor - ISACA
 

ISACA South Florida Chapter
Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals

SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,300 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org more

Sponsor - ISSA
May 19, 2023
Article #129441
Volume 302
Issue 3
Sponsor - ISSA
 

South Florida Chapter of the ISSA
Not-for-profit Organization of Information Security Professionals and Practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon. more

Sponsor - Refresh Miami
May 19, 2023
Article #129440
Volume 302
Issue 3
Sponsor - Refresh Miami
 

Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year more

Sponsor - SFHIMA
May 19, 2023
Article #129437
Volume 302
Issue 3
Sponsor - SFHIMA
 

South Florida Health Information Management Association (SFHIMA)
Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections. more

Sponsor - PMI
May 19, 2023
Article #129442
Volume 302
Issue 3
Sponsor - PMI
 

PMI: Advance the PM Profession Through the Promotion of Certification Training
PMI South Florida Chapter

Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials. more

Sponsor - IIBA
May 19, 2023
Article #129439
Volume 302
Issue 3
Sponsor - IIBA
 

IIBA: Premier World-Wide Professional Association for Business Analysts
International Institution of Business Analysis (IIBA)

Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker. more