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AI In Marketing: Is It Worth The Hype? SmartDataCollective, Tuesday, May 16,2023
AI has been the latest controversy, as it may seem to eliminate the need for human working positions in most professions. Artists, especially, were vocal about their concerns about the technology, considering the system's merging way of creating art. ChatGPT doesn't seem to think about the importance of artists after it tells a writer they don't exist but after citing their previous work.
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Must-Know Data Analytics Insights For Cmos: A Guide To Five Essential Factors CXOtoday.com, Tuesday, May 16,2023
This is partly due to the sheer volume of data coming in from numerous platforms and the time-consuming manual consolidation of data, which results in insights that are several weeks old by the time they are actionable.
However, effective data analysis can address these issues by reducing human error, speeding up time-to-insight, and providing a comprehensive view of the customer, which can greatly enhance decision-making for the entire company. To achieve this level of success, CMOs need to be aware of five key factors regarding the current state of data analytics. This will enable them to improve their marketing operations and keep up with the latest trends.
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The Path To B2B Personalization At Scale: Using Content Ai, Automation And Analytics To Optimize Journeys Heinz Marketing, Wednesday, May 17,2023
Personalization has become a critical component of B2B marketing strategies. Today's buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. However, achieving personalization at scale can be challenging, especially as B2B buyers become increasingly anonymous and elusive.
This is where content intelligence comes into play. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. It involves leveraging content engagement and performance data to understand buyers' interests, increase engagement, and conversions.
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Un-Gating Your Content In The Age Of Content Saturation Heinz Marketing, Saturday, May 20,2023
You expect that the kinds of leads who are willing to fill out your form to download your content must be well-qualified fits for you to pursue and further target, but instead you start receiving fake emails like 'nonya@biz.com' Why aren't these leads converting? Why are they unwilling to give you accurate contact information despite downloading your content? Doesn't downloading your content symbolize some kind of intent or interest?
Well - not necessarily!
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IT - Sales |
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B2B Reads: Negotiation Strategies, Dealing With Disruption, And More Heinz Marketing, Saturday, May 20,2023
Concessions vs. Negotiations: Sales Credibility at Stake by Anthony Iannarino Once a client ask is made, the salesperson is in a negotiation whether they like it or not. This is where our trouble begins. It's important that you win deals, but it is equally important that you stop doing anything that might prevent your sales force from being successful and credible. 8 Strategies for Getting More Out of Every Negotiation by Anthony Capetola
The ability to negotiate can bring you and your business tremendous advantages. Here, we'll cover eight proven strategies to have you negotiating like a pro in no time.
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Founders: Before You Hire A Sales Team, Consider These Options Sales Hacker, Monday, May 15,2023
Perhaps not surprisingly, about 40% of new companies go out of business because they run out of cash or fail to raise capital, reports CB Insights. In addition, approximately 35%of startups fail because there is no market need for their products or services.
And 20% of startups get plain out-competed.
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Gartner Identifies Top Sales Technologies To Boost Buyer Engagement Gartner, Tuesday, May 16,2023
'The technologies that make up this list prioritize buyers' value of real time collaboration, provide them with the help required to influence consensus, and allow them to leverage digital tools for purchase guidance,' said Dan Gottlieb, Senior Director Analyst in the Gartner Sales Practice.
'While our research indicates buyers have a preference for a rep-free purchase experience, they also report that their interactions with sellers are the most valuable parts of the buying process,' Gottlieb said. 'Their willingness to work with sellers via technology presents a compelling opportunity to experiment with new ways to engage digitally."
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Gartner Says Sales Leaders Who Position Technology As A Teammate Rather Than A Tool Will Unlock Seller Productivity And High-Quality Deals Gartner, Tuesday, May 16,2023
During the opening keynote at the Gartner CSO & Sales Leader Conference, which is taking place here through Wednesday, Gartner experts explored how technology - particularly artificial intelligence - is key in augmenting the unique value that human sellers provide to buyers in a continuously disruptive environment.
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How To Write Sales Emails That Stand Out With Will Allred Sales Hacker, Wednesday, May 17,2023
Writing good emails is vital in sales, and every salesperson has their own email tactic. But you only get one shot at getting your sales emails opened, so it's critical to do it right.
In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Will Allred, the co-founder and COO of Lavender. They talk about the potential application of ChatGPT in sales, why frameworks are better than templates, and how to personalize your email sequence.
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Society for Information Management (SIM) - South Florida Chapter Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
SIM South Florida Membership Dues
Practitioners
Non-Practitioner
Joint membership with Tech Hub South Florida (SFTH)
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
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ISACA South Florida Chapter Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
SPONSORSHIP PROGRAM
Find out more! Contact us at president@isacasfl.org
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South Florida Chapter of the ISSA Not-for-profit Organization of Information Security Professionals and Practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter. Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
Program sponsors $1,000/meeting benefits include:
Conference sponsorship opportunities coming soon.
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings. Refresh Corporate: $2000/Year
$2000/Year
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South Florida Tech Hub (SFTH) A Nonprofit Membership Association Building South Florida into a Tech Hub
SFTH Memberships are based on Exposure, Talent, & Business
Individual membership is just $100 per year. In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year. You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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South Florida Health Information Management Association (SFHIMA) Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
South Florida Health Information Management Association. The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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PMI: Advance the PM Profession Through the Promotion of Certification Training PMI South Florida Chapter
Mission
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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IIBA: Premier World-Wide Professional Association for Business Analysts International Institution of Business Analysis (IIBA)
Sponsorships are available. The objectives of the Chapter are to:
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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