"We already know all of them, the problem is we don't execute them. Somehow, I think people look for short cuts, or they want to find the 'Easy' button. They think there is something or that some 'guru' has a trick/technique that changes everything to selling.
But there are no secrets to sales. We know what it takes to succeed, we just have to do those things-and possibly that's the problem. Selling is hard work and to be successful, we have to do the work. Perhaps the quest for a secret is because we aren't committed to doing the work..."