A Guide to Social Media Marketing for B2B Executives
Business 2 Community, June 2nd , 2021

Volume 279, Issue 1 Article 104627
June 2, 2021

"B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years. As B2B organizations navigate how to create and refine their social media marketing strategy, it's also important for B2B executives and leaders to be included in the mix.

Many buying processes start with research and social media plays a big part in the beginning stages of the buyer's journey. In fact, 81% of buyers are more likely to engage with brands that are active on social media channels..."