Levan Center Accelerate Pitch Night
The Path To B2B Personalization At Scale: Using Content Ai, Automation And Analytics To Optimize Journeys
Heinz Marketing, Wednesday, May 17,2023
May 17, 2023,
Volume 302, Issue 3

The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. It's a constant battle to differentiate yourself, capture interest, and maintain it. So, how do you win in this crowded arena? The answer lies in personalization.

Personalization has become a critical component of B2B marketing strategies. Today's buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. However, achieving personalization at scale can be challenging, especially as B2B buyers become increasingly anonymous and elusive.

This is where content intelligence comes into play. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. It involves leveraging content engagement and performance data to understand buyers' interests, increase engagement, and conversions.

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