This is partly due to the sheer volume of data coming in from numerous platforms and the time-consuming manual consolidation of data, which results in insights that are several weeks old by the time they are actionable.

However, effective data analysis can address these issues by reducing human error, speeding up time-to-insight, and providing a comprehensive view of the customer, which can greatly enhance decision-making for the entire company. To achieve this level of success, CMOs need to be aware of five key factors regarding the current state of data analytics. This will enable them to improve their marketing operations and keep up with the latest trends.

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