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IT - Marketing
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AI In Marketing: Is It Worth The Hype?
Discover the truth about AI in marketing: is it worth the hype? Get insights on how AI can improve your marketing strategy and help you reach your goals.

AI has been the latest controversy, as it may seem to eliminate the need for human working positions in most professions. Artists, especially, were vocal about their concerns about the technology, considering the system's merging way of creating art. ChatGPT doesn't seem to think about the importance of artists after it tells a writer they don't exist but after citing their previous work.
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Must-Know Data Analytics Insights For Cmos: A Guide To Five Essential Factors
According to Gartner research, more than half of marketing leaders believe that despite the wealth of data available in the marketing department, analytics practices are often inadequate, resources are not being used to their full potential, and results are unsatisfactory.

This is partly due to the sheer volume of data coming in from numerous platforms and the time-consuming manual consolidation of data, which results in insights that are several weeks old by the time they are actionable.
However, effective data analysis can address these issues by reducing human error, speeding up time-to-insight, and providing a comprehensive view of the customer, which can greatly enhance decision-making for the entire company. To achieve this level of success, CMOs need to be aware of five key factors regarding the current state of data analytics. This will enable them to improve their marketing operations and keep up with the latest trends.
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The Path To B2B Personalization At Scale: Using Content Ai, Automation And Analytics To Optimize Journeys
The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. It's a constant battle to differentiate yourself, capture interest, and maintain it. So, how do you win in this crowded arena? The answer lies in personalization.

Personalization has become a critical component of B2B marketing strategies. Today's buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. However, achieving personalization at scale can be challenging, especially as B2B buyers become increasingly anonymous and elusive.
This is where content intelligence comes into play. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. It involves leveraging content engagement and performance data to understand buyers' interests, increase engagement, and conversions.
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Un-Gating Your Content In The Age Of Content Saturation
You've spent months developing a content strategy and weeks laboring over a piece of content that you have deemed 'high value'. Conventional inbound marketing tells you that you need to create a landing page for this content and gate that content behind a form that leads will need to fill to view and download your content.

You expect that the kinds of leads who are willing to fill out your form to download your content must be well-qualified fits for you to pursue and further target, but instead you start receiving fake emails like 'nonya@biz.com'
Why aren't these leads converting? Why are they unwilling to give you accurate contact information despite downloading your content? Doesn't downloading your content symbolize some kind of intent or interest?
Well - not necessarily!
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IT - Sales
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B2B Reads: Negotiation Strategies, Dealing With Disruption, And More
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Concessions vs. Negotiations: Sales Credibility at Stake by Anthony Iannarino
Once a client ask is made, the salesperson is in a negotiation whether they like it or not. This is where our trouble begins. It's important that you win deals, but it is equally important that you stop doing anything that might prevent your sales force from being successful and credible.
8 Strategies for Getting More Out of Every Negotiation by Anthony Capetola
The ability to negotiate can bring you and your business tremendous advantages. Here, we'll cover eight proven strategies to have you negotiating like a pro in no time.
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Founders: Before You Hire A Sales Team, Consider These Options
Running a startup is easier said than done, especially when you have a tight budget and limited resources. It's hard to know when you're ready to hire a sales team - and the consequences can make or break your startup.

Perhaps not surprisingly, about 40% of new companies go out of business because they run out of cash or fail to raise capital, reports CB Insights.
In addition, approximately 35%of startups fail because there is no market need for their products or services.
And 20% of startups get plain out-competed.
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Gartner Identifies Top Sales Technologies To Boost Buyer Engagement
Gartner, Inc. identified the top technologies that sales leaders can adopt to boost buyer engagement. Analysts presented their findings during the Gartner CSO & Sales Leader Conference...

'The technologies that make up this list prioritize buyers' value of real time collaboration, provide them with the help required to influence consensus, and allow them to leverage digital tools for purchase guidance,' said Dan Gottlieb, Senior Director Analyst in the Gartner Sales Practice.
'While our research indicates buyers have a preference for a rep-free purchase experience, they also report that their interactions with sellers are the most valuable parts of the buying process,' Gottlieb said. 'Their willingness to work with sellers via technology presents a compelling opportunity to experiment with new ways to engage digitally."
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Gartner Says Sales Leaders Who Position Technology As A Teammate Rather Than A Tool Will Unlock Seller Productivity And High-Quality Deals
Sales organizations that actively position technology as sellers' 'teammate' rather than just another tool will unlock seller productivity and enable high-quality deals, according to Gartner, Inc.

During the opening keynote at the Gartner CSO & Sales Leader Conference, which is taking place here through Wednesday, Gartner experts explored how technology - particularly artificial intelligence - is key in augmenting the unique value that human sellers provide to buyers in a continuously disruptive environment.
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How To Write Sales Emails That Stand Out With Will Allred
Writing good emails is vital in sales, and every salesperson has their own email tactic. But you only get one shot at getting your sales emails opened, so it's critical to do it right.

Writing good emails is vital in sales, and every salesperson has their own email tactic. But you only get one shot at getting your sales emails opened, so it's critical to do it right.
In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Will Allred, the co-founder and COO of Lavender. They talk about the potential application of ChatGPT in sales, why frameworks are better than templates, and how to personalize your email sequence.
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,300 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.

South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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