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IT - Email
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Email Threat Report 2023: Key Takeaways
Every day, countless people across all industries send and receive emails as a significant part of their jobs. Email is often the most convenient and simplest way to get keep in contact with key stakeholders such as co-workers, senior management, and clients, and many don't give it a second thought.

However, the state of email security is rife with risks. It is vital that people in all industries and at all levels are informed on email security threats if they are going to be using email on the job. Below are the most significant findings of VIPRE's report analysing recent trends in the email threat landscape.
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IT - Marketing
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8 Steps to Successful ABX Rollout
If you are just getting started in your Account-Based Experience (ABX) journey, you've landed at the right place.

We have learned some things along the way, helping so many organizations successfully roll out an Account-Based Experience in their organization. Rolling out an Account-Based Experience (ABX) program requires a strategic approach and a focus on personalized, targeted engagement with your target accounts. Here are some steps to help you successfully roll out ABX in your organization. And this framework is good for those that have or don't have a fancy ABM tool in their tech stack - it doesn't matter. I would start with aligning the people and process first and then get into the tool. Even if you have the tool and you are having issues with adoption, don't worry, you are still in the right place.
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How To Make A Business Case For Your Marketing Strategy
The editors at Solutions Review have compiled this brief resource to help enterprise and marketing technology leaders create a business case for their marketing strategy.

A marketing strategy is a comprehensive plan of action designed to promote a company's products or services to its target audience in a way that maximizes its business objectives. A marketing strategy aims to identify and understand the needs and wants of the target audience and develop a plan that meets those needs while also driving revenue and profitability for the company.
However, developing a marketing strategy is only part of the process involved in getting one going. Before you can start implementing, providing your company's decision-makers with a business case is not uncommon. For example, a business case for a marketing strategy should outline the rationale and expected benefits of implementing a particular marketing plan for a business. The primary purpose of a business case is to demonstrate how the proposed marketing strategy aligns with the company's goals and objectives and how it can help the business achieve its desired outcomes.
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How To Prepare For The AI Innovation Revolution In Marketing
NetElixir, one of the fastest-growing independent digital marketing agencies in the United States, just announced a brand new webinar with Jerry Wind, the Lauder Professor Emeritus and Professor of Marketing at The Wharton School at The University of Pennsylvania, as well as a board member for Amelia.

Join NetElixir's Founder and CEO, Udayan Bose, live on Thursday, May 18th at 11 AM EST to participate in the live fireside chat with Professor Jerry Wind as the pair discuss Innovation and AI: How To Prepare For The Future Of Digital Marketing.
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Optimize Your Email Deliverability: Technology
In this blog series, I'm tackling email deliverability broken up into three areas-your audience, content, and the tech stuff.

Last month I covered how to optimize your email deliverability by improving the content within your emails: the words, images, format - everything you are putting in the email that you are hoping your audience receives and reads. Check it out.
The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.
This month, I'm back with the next part of Email Deliverability - the technology that allows you to send your emails in the first place.
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IT - Sales
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B2B Reads: Consultative Selling, Leadership Lessons From TV, And More
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Answering Your Questions About Consultative Selling by Anthony Iannarino
A consultative selling approach is one in which the salesperson provides their clients with good counsel, excellent advice, and recommendations on how to pursue the better results they need. This effective approach helps a consultative salesperson to perform well in an initial conversation.
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Chart Your Path To Integrating Sales And Marketing Activities
The top three priorities for heads of sales in 2023 all revolve around commercial convergence. And for good reason - as organizations aligning cross-functional KPIs are nearly 3 times more likely to exceed their new customer acquisition targets.

Now, the strategy to align sales and marketing activities is not new. Heck, we in the Gartner for Sales practice have been beating this drum for the last decade at least. Back then, it was so our organizations could come together to create the insight we would use to arm our sellers to be thought leaders.
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Customer Purchase Intention And Use In B2B Marketing
What is Purchase Intention and Intent Data?

Purchase intention (or buyer intent) is a measure of each shopper's propensity to buy a product or service. Intent data is the dataset that provides insight into the customer's journey. This data can illuminate when the prospect is actively considering purchasing your product/service. B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy.
Using intent data helps target outreach through more precise and personalized marketing, increasing conversion rates. Intent data can also help with shortening sales cycles, preventing churn, and assists in upselling.
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The Journey To Sales Mastery
The movies have yet to help us in sales with both reputation and skills, but that is not the role of movies their job is to entertain us. So how do we learn how to master the profession of enterprise selling? This is the topic for today's Brutal Truth about Sales podcast.

The movies have yet to help us in sales with both reputation and skills, but that is not the role of movies their job is to entertain us. So how do we learn how to master the profession of enterprise selling? This is the topic for today's Brutal Truth about Sales podcast.
Here is what you will learn:
- How to use what you are already good at to learn how to master sales.
- Why you are the worst judge of how good you are.
- Why mastery should be your goal.
- What you can learn by watching others.
- Why preparing is critical no matter how many times you have done something.
If you want to start your journey to mastery, you can listen to the full interview on iTunes, Spotify or watch it on YouTube.
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The Lazy Sales Technique Your Buyers Hate? Scoping Disguised As Discovery
If you're a salesperson, you have to learn about your buyer. That's a given. But there's a right way and a wrong way to do it. And too often, I see salespeople taking the quick and lazy path on discovery calls - the path that alienates and annoys the very prospects they're trying to win over.

You might call this discovery, but it's actually more like scoping - that is, determining the scope of the eventual job. And your buyers hate it.
You know what I mean. I'm talking about those tired baiting discovery questions at the bottom of every salesperson's bag of tricks.
What is the main problem you're facing?
What is your budget?
When are you looking to make a purchase?
And so on.
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SF IT vBeers Broward
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vBeers South Florida (May 10th) Funky Buddha

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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SF IT vBeers Boca
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vBeers South Florida (April 17th) Biergarten Boca

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,300 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!

SFTH Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $1,000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Individual membership is just $100 per year.
In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.
You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.

South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, SF IT vBeers Broward, SF IT vBeers Boca, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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