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IT - Marketing
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Why Marketing Is The First To Be Cut In A Recession (And How To Fix It)
Whenever companies are looking to downsize, the marketing department is often the first to get hit with cuts. Marketing is often seen as an area to cut back without impacting core operations.
But why is this the case and is there any way we can change this view? Let's discuss why marketing always seems to see layoffs first and some ways you can help prevent this.
Marketing Viewed as a Luxury
One of the reasons marketing departments are cut during a recession is that marketing tends to be viewed as a luxury rather than a necessity. When times are tough, companies prioritize their spending on essential items over non-essential items like advertising and promotion.
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The Role Of Data In Understanding Demographics For Effective Marketing
Understand your target market better and make your marketing efforts more effective by leveraging data to gain insight into demographics. Learn more here.
In the past, large data sets about consumers were far more difficult to come by. For small businesses and agencies, this meant being at a significant disadvantage to larger businesses and corporations that could afford to conduct large-scale research.
Today, however, this is far from the case and consumer data is more available than it ever has been before. This has evened the playing field as smaller businesses now have a chance to understand their demographics just as much as their larger competition. Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function.
Here is the role of data in understanding demographics for effective marketing.
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Everyone's A Winner: Exchanging Value In B2B Marketing
Marketing can sometimes feel like a one-way conversation. With interactive marketing it becomes a conversation.
Interactive B2B marketing tools and content can take many forms. They can be light touch - for example, gated thought leadership and competitions - or more detailed, such as calculators, assessment tools and configurators.
These more complex forms of interactive marketing are, at their core, a value exchange. They encourage the target audience to share some data in exchange for something of value they couldn't otherwise access, such as industry benchmarking information, expert advice or a service. The provider - you - can use this data, which would otherwise be difficult to obtain, to create more targeted marketing.
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Gartner Survey Finds 81% Of Marketing Leaders Have Contingency Plans In Response To Disruptions, But Just 21% Follow Them
Marketers Who Follow Their Contingency Plans Achieve Success Against Organizational Goals
Eighty-one percent of marketing leaders have established a contingency plan to respond to disruptions, according to a survey by Gartner, Inc. However, just 21% of respondents said they follow these plans, as marketers weather the storm of continued economic and geopolitical uncertainty.
A Gartner survey of nearly 400 marketing leaders conducted in November and December 2022 revealed that 44% of digital marketing leaders who enacted a contingency plan during an economic disruption event exceeded organization year-over-year profit growth.
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Mastering Strategic Planning For B2B SaaS Marketers
B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. The industry is constantly evolving, with new trends and technology emerging at a rapid pace. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. Failure to do so might result in being left behind.
Before diving into the components of a successful strategy, let's explore the concept of strategic planning and why you should dedicate time to the planning process.
What is Strategic Planning?
Strategic planning is the process of setting goals, defining objectives, and outlining the actions needed to achieve those goals in a systematic and organized manner. It serves as a roadmap that aligns your marketing efforts with your overall business objectives and helps you make informed decisions to achieve success in a highly competitive market.
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Want A Sales Job? Burn Your Resume: Send A Video Instead. Here's Why
Video is the absolute best tool for job hunters. Hands down. It's the open secret to success!
If you want to get a leg up and 10x your job hunt results, then stay with me for the whys and hows of sending video as a job hunter.
My story: How I landed an 80% interview rate with 0 sales experience
It was early 2020. I was making a career change from the public sector to the private sector, and started with sales roles as an entry point to make that career relaunch. I had no official sales or business experience. In February 2020, I emailed my first video pitch straight to the head of sales at a tech startup. Within three hours I had a reply, and had an interview set up within a day.
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Customer Purchase Intention And Use In B2B Marketing
Purchase intention (or buyer intent) is a measure of each shopper's propensity to buy a product or service. Intent data is the dataset that provides insight into the customer's journey.
This data can illuminate when the prospect is actively considering purchasing your product/service. B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy.
Using intent data helps target outreach through more precise and personalized marketing, increasing conversion rates. Intent data can also help with shortening sales cycles, preventing churn, and assists in upselling.
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,300 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!
SFTH Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $1,000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Individual membership is just $100 per year.
In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.
You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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