This fear lept from science fiction trope (vividly described, for instance, in the 1966 sci-fi thriller Colossus) toward reality in 2017 when Facebook researchers reported that experimental chatbots being trained to negotiate had begun to converse in their own weird, invented language. When the researchers disabled the unintelligible communication, a wave of sensational reporting suggested that fear of unforeseen consequences had prompted them to pull the plug.

In short, marketers have more information than they know what to do with. So, instead of generating predictions, the data is collected but left unused.

If you aren't familiar with predictive marketing, at its core, it's using historical and current data to forecast future results. The idea is to establish a model that continues to refine itself as you add new data, allowing marketers to personalize and optimize their buyer's journey.

The thing is, predictive marketing isn't new. It's been around for years, yet it's still misunderstood. To add to the confusion, it's evolving rapidly.

We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

What's all the hype about customer experience? by Emily Snyder To keep customers coming back and to ensure you are giving them the experiences they deserve, try adding these three key aspects to your CX strategy.

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

The April 19th event will be a joint event with SIM South Florida.

Schedule

• 2nd Wed - Funky Buddha, Oakland Park
• 3rd Wed - Biergarten Boca, Boca Raton

About SIM

SIM South Florida connects the area's premier IT leaders - for business solution exchange, professional development, and timely education. SIM South Florida has quarterly chapter meetings, monthly SIM Women Lunches and an annual conference. The chapter also partners with other organizations to host joint events or provide discounts to non-SIM events for SIM Members.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

SIM South Florida Membership Dues

Practitioners

• For-profit organization: $250/year
• Not-for-profit, educational or Government organization: $150/year

Non-Practitioner

• For-profit organization: $500/year
• Not-for-profit, educational or Government organization: $250/year

Joint membership with Tech Hub South Florida (SFTH)

• Joint membership with Tech Hub South Florida
• Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,300 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

SFTH Memberships are based on Exposure, Talent, & Business

• STARTUP and nonprofit - $1,000/year
• Ambassador - $2,500/year
• Premier - $5,000/year
• Executive - $10,000/year

Individual membership is just $100 per year.

In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.

You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)

South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.