IT News and Events
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Mar 13th, 2023 — Mar 19th, 2023 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 300, Issue 3 << Previous Issue
IT - Marketing
Transformation Ahead For Channel Marketers: Insights From Our B2B Marketing Predictions Webinar
Forrester's 2023 predictions for B2B marketing and sales leaders have a common thread: They all, in one way or another, speak to the criticality of aligning around the customer. In a recent webinar, my colleague Amy Hawthorne and I dove deep into two of those predictions, both of which have made waves in the market.
Amy explored the prediction that the number of demand teams reporting into sales will jump to 20% this year. (Look out for her forthcoming blog post recapping that prediction.) Here, I'll recap the transformation underway in many channel marketing teams and address a few of the questions asked in the webinar.

Prediction: In 2023, 40% Of B2B Organizations Will Say Goodbye To Their Channel Marketing Function

Channel organizations are at a pivotal moment. They continue to see a sharp increase in and expansion of new partner relationships. As B2B buyers' processes continue to evolve and where and how they purchase continues to diversify, partner ecosystems, both formal and informal, have become indispensable to B2B companies' overall growth strategy.

Forrester, March 15th, 2023
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3 Steps To Drive Demand With ABM Social Media Campaigns
B2B marketers don't need to be convinced to adopt an account-based marketing (ABM) approach-the overwhelming majority are already there, according to Foundry research, which revealed that 94 percent of marketers have an ABM strategy in place.
While B2B marketers have enthusiastically embraced ABM, most still struggle with performance measurement; the same survey revealed 81 percent of survey respondents found quantifying program results as their top challenge.

The performance measurement challenge revealed by the survey suggests many marketers aren't sure how to assess the effectiveness of their paid and organic social media campaigns. The first step is to identify a solid ABM framework, and Forrester's B2B Revenue Waterfall can provide the necessary structure. That's why marketers are increasingly considering the buying group journey regarding the eight revenue stages depicted in the updated waterfall.

Here's a look at how B2B marketers can map out social media campaigns to get better insight into the customer journey, plus an overview of the metrics you'll need to understand how well your paid and organic social media campaigns perform.

Solutions Review, March 17th, 2023
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How A Millennial Marketer's Journey To Adopting Podcasts Can Help B2B Marketers Reach Their ICP
While I have worked in marketing for the better part of a decade, I don't have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn't music) can be difficult for me; I prefer visuals and subtitles (even though I'm a hearing person) and have a challenging time staying 'tuned in' to what is being said either on the radio, in an audiobook, or in a podcast.
However, I am trying to practice more mindfulness, get back into creative hobbies, and significantly reduce my social media consumption. I've been using social media for two-thirds of my life, and after the pandemic hit, my media consumption sky-rocketed. While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. I'm burnt out with the endless scroll, the doomsday news, the lack of empathy in discourse, and an algorithm that owns my time and attention. I need healthier forms of stimulation, to be able to create things with my hands again, and to consume more knowledge rather than hype.

So far, I have found that podcasts slow me down, help with my existential anxiety, are excellent for practicing more mindful listening, and allow me to multi-task to a certain degree (cooking, walking, playing with my cat, and making art). I cannot simultaneously scroll on my phone and actively listen to a podcast, so I have to choose the podcast!

I'm not the only one who chooses podcasts for similar reasons.

Heinz Marketing, March 17th, 2023
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How Marketing And Sales Alignment Helps With Company Growth
There are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align marketing and sales strategy?
In this episode of the Sales Hacker podcast, our host Sam Jacobs welcomes Mariana Cogan, the CMO of They talk about why buying needs to be a team sport, why forecasting won't lead to the growth you need, and the importance of diversity in technology.
Sales Hacker, March 15th, 2023
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Marketing Operations Must Rationalize Revenue Technology To Achieve Customer Experience Goals
One of Forrester's B2B marketing predictions for 2023 is that organizations will shed one-third of the point solutions from their revenue technology stack.
While the obvious impetus for this rationalization is cost savings resulting from platform solutions' expanded capabilities, in fact, the real driver should be improving customer experience. Despite current budget pressures, we expect to see technology spending hold steady and even increase. This investment, though, will be spread across fewer solutions, with the aim of eliminating overlap and enhancing integration in pursuit of providing a customer experience that is personalized, relevant, timely, and in accordance with customer preferences.
Forrester, March 17th, 2023
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IT - Sales
B2B Reads: 20 Effective Sales Tactics, What Sales Leaders Need To Know, Pinterest Ad Dollars On The Rise And More
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
20 Effective Sales Tactics Your Team Should Use in 2023 By Bryan Grover

If you're ready to level up your sales strategy, read through the top 20 sales tactics that will help you find and close more deals this year. (Free template).

It Takes Versatility to Lead in a Volatile World By Robert B. (Rob) Kaiser, Ryne A. Sherman, and Robert Hogan

Data collected since the first year of the pandemic has shown that versatility is an even stronger component of effective leadership now than it was before. The correlations between versatility and a variety of leadership outcomes - employee engagement, team agility, business unit productivity, and overall effectiveness - have only gotten stronger.

Heinz Marketing, March 18th, 2023
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Gartner Says Machine Customers Represent One Of The Biggest New Growth Opportunities Of The Decade
In New Gartner Book, 'When Machines Become Customers' Experts Identify the Three Phases of Machine Customers' Evolution
Machine customers represent one of the biggest new growth opportunities of the decade, and business leaders must act now to create a path to entry to a business megatrend that will eventually be more significant than the arrival of digital commerce, according to Gartner, Inc.

A machine customer is a non-human economic actor who obtains goods and/or services in exchange for payment.

Gartner, March 16th, 2023
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How I Closed 50% More By Systematizing My Sales Follow-Up Process
If you systematize your sales follow-up process you will close more deals - and I am about to show you how
This has been written with sales executives (SEs) and account executives (AEs) in mind. I am not saying that you won't get any value from it but if you aren't an SE or AE, or working directly with SEs/AEs and new business sales pipeline, then this wasn't written for you.

Okay, now that it's just stone-cold sales killers in here - what has been prepared for you below WILL work if you make it work.

You might be thinking, Great, another 'thinkpiece' from some blowhard sales guy about how to close more deals. And you'd only be partially right. I am a sales guy. But if you read through this and implement my process I promise that you will CLOSE MORE DEALS.

Sales Hacker, March 16th, 2023
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Sponsor - SIM
Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

SIM South Florida Membership Dues


  • For-profit organization: $250/year
  • Not-for-profit, educational or Government organization: $150/year


  • For-profit organization: $500/year
  • Not-for-profit, educational or Government organization: $250/year

Joint membership with Tech Hub South Florida (SFTH)

  • Joint membership with Tech Hub South Florida
  • Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024

  • ISACA South Florida Chapter outreach to more than 1,300 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map


Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!
SFTH Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $1,000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Individual membership is just $100 per year.

In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.

You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)

South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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