Designing A Sales Training Program Fit For Today's Market Challenges
IDC, March 8th, 2023
March 8, 2023,
Volume 300, Issue 2
Gain sales strategy alignment and winning go-to-market strategies
The tech market especially is well-known for change. While sales teams are usually well trained in the features and functions of a new technology, including their horizontal application across industries, they do require, however, more insight to the strategic priorities of business buyers at an industry level. An effective training program empowers them with a sharp understanding of the technologies, the industry and enables them to build strong go-to-market plans and value-selling strategies that deliver lasting business growth.
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