AWS re:Invent Updates & Connect Path CX
AMP Email Explained With Examples, Use Cases, And Benefits
mailmodo, March 8th, 2023
March 8, 2023,
Volume 300, Issue 2

Email is the most used communication channel across the globe. But, even then, if you look at an email from a decade ago and compare it with one from today, you'll notice that emails haven't changed much. While all the other communication channels have evolved at speed, email has been the odd boomer amongst the Millenials.

Experts were even raising alarms that the email had gone dead or would work for sure in a decade!

Fast Forward to 2019. This year, Google released AMP for email for the Gmail web app. This release could include AMP components like forms, carousels, accordions, and more inside the email.

Creating a dynamic email experience became easy. AMP emails started making CTA buttons, and redirects blush with the prospect of all the actions now possible right inside emails. One could interact and act inside an email with an AMP email. Now, let that idea sink in!

Read More ...


Other articles in the IT - Email section of Volume 300, Issue 2:

See all archived articles in the IT - Email section.