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IT - Email
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Top 6 Email Security Technologies For The Enterprise
Email security refers to the measures taken to protect email communications from unauthorized access, use, disclosure, disruption, modification or destruction.
It is important because email is a commonly used method of communication and is often used to transmit sensitive information such as personal data, financial information and confidential business information.
Without proper security measures, this information could fall into the wrong hands, leading to financial loss or reputational damage. Additionally, email can also be used to spread malware or as a vector for phishing attacks, which can further compromise security. Therefore, implementing email security measures can help prevent these types of threats and protect individuals and organizations from harm, and should be a priority in any company's information security strategy.
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Using M365? Use DMARC To Protect Your Organizational Identity
Did you know that there are entities likely spoofing your business identity without your knowledge?
These are messages that are being sent out 'pretending' to be from your company when they didn't originate from within your organization. How can a company begin to understand what is being sent out to look like them? Even more concerning is if the message reaches one of your customers and contains malware, viruses, or is a phishing attempt? Is there a way to see what's being sent around the internet without your knowledge and more importantly is there way to stop it or any spoofing email that could be happening? Using M365? DMARC records can help.
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IT - Marketing
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Shaping The Future: How Digital Marketing Is Making The Most Of AI Capabilities
Artificial Intelligence [AI] is the ultimate alchemy that has turned the way we live our present and envision our future.
This statement resonates more so when we debate AI and its capabilities in the world of digital marketing where customer behavior, and buying pattern is changing in the blink of an eye. There is a steady rise in the number of organizations that are working with AI and ML technology.
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Marketing, A Look Behind The Infor Curtain
Enterprise Times recently sat down with Robert Fleming, the experienced marketing leader who recently joined Infor as its Head of International Marketing. Fleming joined from startup Zivver where he was CMO.
Before Zivver, he was SVP, Global Field, Partner and Customer Marketing at Qlik at the same time as Wolfgang Kobek, whom Enterprise Times interviewed last year. He is responsible for marketing strategy, approaches and activities within Infor outside of the Americas and works closely with Kobek in his role as President EVP and GM International.
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How Do Green Marketing And Sustainable Marketing Differ?
Many organizations use green and sustainable marketing to build trust with consumers. Green marketing focuses on the environment, whereas sustainable marketing is broader.
Green and sustainable marketing center around corporate responsibility, but they differ in scope.
As consumers show increased interest in organizations' environmental and social practices, such as efforts to reduce carbon emissions and labor exploitation, many organizations have begun to change how they conduct business and market themselves. Some companies have adopted green marketing, which focuses on environmental protection. Other businesses have adopted sustainable marketing, which promotes an organization's support for both social and environmental causes.
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How To Navigate Marketing Budget Cuts In 2023
2023 is already hitting companies pretty hard - specifically bringing several challenges for B2B marketers, one of which is budget cuts.
This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth. As the economy continues to recover from the impact of the pandemic, many businesses are being forced to re-evaluate their marketing budgets and make difficult decisions about where to allocate their resources. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.
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Top 3 Marketing Trends To Watch Out For In 2023
In the rapidly evolving world of ad tech, upcoming trends play a big part since marketers and brands plan their upcoming digital campaigns with the help of these insights.
In 2022, amongst a host of events, some notable ones were the postponement of cookie depreciation, stricter antitrust laws, the emergence of the metaverse, and newer mediums like audio, gaming, short-form videos etc. In 2023 let's look at a few notable trends that we foresee shaping the landscape of the ad tech industry:
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B2B Reads: Innovation in Action, Better Customer Experience, Up Your Marketing with ChatGPT and More
We summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Overconfidence and AI By Seth Godin
Seth suggests we insert our own preface with AI outputs, read why.
Are You High-Tech or High-Touch? By Joanne Black
You don't have to choose between being high-tech and high-touch. You can (and probably should) do both.
What Does Product-Market Fit Feel Like? ByCollin Stewart
Reaching product-market fit is the first 'only thing that matters' goal for a startup, but once you find it, go-to-market quickly becomes the next 'only thing that matters.' Read to learn how you know when to invest in a go-to-market motion.
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IT - Sales
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12 Customer Lifecycle Metrics For Your SaaS Business
Organizations are facing budget cuts and layoffs in the current market. In the first two weeks of 2023, 91 tech companies have laid off nearly 24,000 employees (Matt's LI post). And marketing has taken a huge hit from the budget cuts.
During an economic downturn, it's more important than ever to remember that loyal customers are an important source of cash flow and organic growth. The reduced marketing budget is essential to bringing in revenues from key customers. Read more about marketing's role post-purchase and how marketing can create growth through positive customer experience throughout the customer lifecycle i.e., all the stages of the bow tie funnel.
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Beware Complexity Bias: Stop Overcomplicating Your Sales Process
Complexity bias - our tendency to value complexity over simplicity - is part of being human.
But this natural leaning causes significant headaches and roadblocks when it bleeds into the sales world.
Let's talk about how to spot overcomplication in your sales process and what to do about it.
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IT - CRM
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5 CRMs That Seamlessly Integrate With Google Workspace
When the pandemic occurred, throwing everything out of gear, most businesses were grappling with some basic concerns - how to switch to an online mode of work? How to get work done? How to quantify productivity?
In 2021, Google Workspace emerged as the knight in shining armor for countless small as well as large-scale organizations, which had to suddenly move their business online to keep them up and running. Google iterated that were roughly 3 billion professionals who rely on Google Workspace for their digital business needs.
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SF IT vBeers Broward
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vBeers South Florida (February 8th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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vBeers South Florida (February 15th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!
SFTH Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $1,000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Individual membership is just $100 per year.
In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.
You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, IT - CRM, SF IT vBeers Broward, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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