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IT - Email
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Digital Transformation And The Evolving Role Of CIOs
What does digital transformation mean for the CIO? How has their role evolved through the three stages of transformation, and what does this mean for the future? Let's dive in.

Enterprises have been talking about digital transformation for quite a while. It's about rethinking how we use technology to drive new or improved strategy, people, and operations to meet changing business and customer needs. But what does digital transformation mean for the CIO? How has their role evolved through the three stages of transformation, and what does this mean for the future? Let's dive in.
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What are RUA and RUF in DMARC?
DMARC, or Domain-based Messaging Authentication, Reporting, and Conformance is an effective email authentication system that protects against phishing attacks and detects fraud.

The protocol also offers domain insights and visibility using two reporting features: RUA and RUF.
You must understand these two reporting types if you're just starting with DMARC. In this article, we explore what RUA and RUF tags are and why they're crucial in DMARC implementation.
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Your Corporate Email System Is Under Attack: Here's How To Better Protect It
It's well known that email is one of the most important attack vectors for corporate systems, but how do you keep up with attack developments? Mike Puglia offers some advice.

Since email was first developed in 1971, it has become increasingly critical to business operations. Today, bad actors are utilising its importance to gain access to critical systems, compromise data and threaten organizational infrastructures. The first cyber attack via email occurred in 1988, using a computer at MIT to infect systems at Berkeley, Harvard, Princeton, Stanford, Johns Hopkins, NASA and the Lawrence Livermore National Laboratory, with growing proliferation of cyber attacks in the following years. The Anti-Phishing Work Group reports there were one million phishing attacks in the first half of 2022 alone. For enterprises, this is verging on an emergency - and it underlines the pressing need to choose the right email security solution.
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IT - Marketing
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8 Productivity Apps For Email Marketers
Email marketing is a major part of any digital marketing strategy, and it is a very time-consuming and arduous task. Fortunately, there are a number of great productivity apps out there that can help make the process a little bit easier.

In this post, let's look at eight of the best ones that email marketers can use. So, if you're looking to get more email marketing work done in less time, read on!
Top 8 Email Productivity Tools
Employing email marketing tools can practically make it easier for you to run your campaign. This is especially true with software that automate certain repetitive processes, or reduce the work required for certain tasks
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B2B Reads: Leveraging Employee Generated Social Content, How To Really Change, 2023 Marketing Budgets And More
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week.

We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How Companies Can Leverage Employee-Generated Social Media Content by Sarah Goodall
Employee-generated content is an opportunity, not a liability and shares five steps to encourage your employees to create content.
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IT - Sales
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How Job Hopping Is Hurting Your Sales Team
By now, most business leaders have had some kind of run-in with the effects of the Great Resignation.

This era, characterized by loyal employees suddenly switching careers - or leaving the workforce completely - has given rise to rampant job hopping.
And job hopping, or changing jobs frequently (usually holding a position no more than two years), is taking its toll on the talent pool.
As the president of Sales Xceleration, a firm specializing in assessing and implementing sales strategy, sales processes, and sales execution to drive growth, I've seen how job hopping can affect otherwise stable sales teams.
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The Future Of Account-Based Selling Technology
In part one of this series, Account-Based Selling Technologies: What You Need To Know, Anne Slough defined account-based selling (ABS) technologies and the business value that users can expect from these solutions.

When properly selected, deployed, and adopted, these solutions deepen the understanding of key accounts, allowing sellers to focus on winnable deals, increase average deal value, and maximize customer lifetime value.
We see three major trends in this market that will drive roadmaps and enhancements from ABS providers:...
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SF IT vBeers Broward
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vBeers South Florida (January 11th) Funky Buddha

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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vBeers South Florida (January 18th) Funky Buddha

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!

SFTH Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $1,000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Individual membership is just $100 per year.
In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.
You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.

South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, SF IT vBeers Broward, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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