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IT - Email
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Email Defenses: Are They Enough To Stop Phishing Attacks?
Ask any information technology or security leader what keeps them up and night, and you can wager that one of those items is a successful phishing email. It seems like phishing has been around for as long as cybersecurity has been a common term, yet it still plagues individuals and organizations across the globe.
In fact, according to a recent report, phishing attacks grew 61% in the past year. Why? Because phishing is fairly easy to do, and people continue to fall for these schemes.
So, this begs the question, what's the point of implementing email defenses if phishing continues to see success? Before we answer that question, let's first look at the typical types of email defenses.
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How To Encrypt Email In Thunderbird (And Why You Should)
Here's how to protect your sensitive information from third parties.
I'm one of those people who depend on email communication. I have for years, and I cannot imagine I'll ever not rely heavily on email. As I communicate with different people, I have to do so in different ways. For example, with certain contacts, I have to share sensitive information. When that's the case, I tend to use encryption with my email.
Why? Simple. Encrypting an email prevents a third party from intercepting a communication and accessing the information within.
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IT - Marketing
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10 Email Marketing Don'ts To Avoid
We've been in a tough economy in recent months. Companies are wary of an uncertain market and budgets are tight.
Deals may be taking longer to close, and as a result, maybe you find yourself planning your next campaign without the benefit of paid ads and digital marketing-instead relying on the old stand-by-email.
Email is cheap (aside from the platform, of course), and can reach a large audience. Now's the time to make sure you're optimizing each send to ensure your messages are making an impact.
Here are the 10 'don'ts' of email marketing that you can easily avoid.
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Boost Productivity & Returns With Marketing Automation
Everlytic has taken a step-by-step approach to growing your business's digital communication abilities by developing what's called the Everlytic Growth Journey. In it, they break the progression of mastering business messaging and marketing automation into three levels: Bulk Communicator, Message Personaliser, and Communication Automator.
In this article, we explore the final level of this journey - the destination businesses often aim for with their strategic, functional messaging: putting it on autopilot. By automating messaging in this way, businesses save time, improve the customer experience, and optimise returns.
Benefits of Marketing Automation
It's hard to imagine anyone not liking the idea of automation. Do less work and get good (and probably better) results? Yes please! Here are some of the greatest benefits businesses experience with communication and marketing automation:
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Influencer Marketing- The New Vogue Of Marketing Technology
CXOToday has engaged in an exclusive interview with Mr. Ritesh Ujjwal - Founder & CEO, Kofluence.
Can you trace Kofluence's journey for us from its inception. (CXO Today)
Kofluence started in 2020, headquartered in Bangalore with a simple vision of democratising the influencer marketing landscape and making social influence accessible for all. We believe anyone can monetize their social reach, given the right opportunities and enablement. For creators, our mission is to help them effectively monetize their social value, interests and content creation capabilities, while for brands, we aim to draw on the social influence of users and make influencer marketing a viable performance-based alternative.
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The B2B Content Guide: Make Sales Your Ally In Content Marketing
This is the fifth installment of a five-part blog post that makes up The B2B Content Guide. In this series of blogs, Forrester used existing B2B marketing research and data from our 2021 Content Preferences Survey to provide marketers with best practices for creating content and content strategies.
B2B buyers are often overwhelmed by the volume of content they receive from sellers but underwhelmed by the content's quality. Sales reps play a critical role in streamlining relevant content for prospects. Three-quarters of tech buyers say that it's important for sales reps to provide only relevant content that is tailored/personalized to them. They also expect sales reps to continue the conversation that began with the reps' companies' marketing messages and content. Simply helping sellers put content in front of prospects is not enough; sales reps need the ability to customize how they present content in order to personalize the conversation with clients/prospects.
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What Is The Best Email Marketing Software Available On The Market?
To get a lot of sales online, one of the most infallible techniques that exists is to use email marketing.
This direct communication channel with each potential customer generates a positive and profitable experience that often translates into sales, and that is the goal that the vast majority of brands are pursuing: to increase their sales.
Email marketing strategies are there to be leveraged to get the most out of business development. Email marketing is one of the strongest strategies that exist today because it allows to establish a direct communication with potential customers and thus create a link that is beneficial to both parties.
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IT - Sales
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No Shortcuts In Sales
Ryan, a software sales rep, had been having a rough day. He'd been bombarded with questions from several customers and had gotten behind on work that he needed to finish before the end of the day
Then he got a call from Wayne, a prospect who introduced himself by saying, 'I've heard great things about your engineering software package. I saw a demo about a year ago, and was not in a position to purchase it at the time, but since then it's become very apparent that I need to integrate it into my system.'
'Wow,' thought Ryan 'This will be easy. It's about time something went right today.'
Then Wayne said, 'I need to know about the cost, the tech support and how soon it can be installed.'
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The Problem With Pain-Point Selling (Nov. 10th)
Let me tell you a little secret about pain-point selling.
It's downright DAMAGING to your pipeline.
Becc Holland - fiercely unafraid to take down established sales truths (anti-personal brand, anyone?) - is back at Sales Hacker with a masterclass on ditching pain-point selling and rocking your conversion rate by focusing on prospect problems.
You'll learn:
- The difference between pain & problem for your prospects.
- How pain-point selling hurts your prospects, your conversions, and your career.
- 11 problems you'll typically encounter in cold-calls and on the sales floor.
- 13 solution-oriented questions to ask prospects & sell more as a result.
Becc Holland is the CEO and Founder of Flip the Script, free sales training by the people, for the people.
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SF IT vBeers Broward
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vBeers South Florida (October 12th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!
SFTH Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $1,000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Individual membership is just $100 per year.
In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.
You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, SF IT vBeers Broward, SF IT vBeers Boca, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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