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IT - Email
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7 Ways To Increase Email Security With Automated Encryption (Infographic)
Email encryption implementation can be confusing. We have answers.
Every day we hear about a new ransomware attack. Ransomware attacks now occur about 2,000 times each day, almost every 11 seconds around the world.
In Germany, where Net at Work is based, the wind energy industry has borne the brunt of some of the worst attacks, especially in the last year. While that may be true, ransomware attacks on German organizations were already problematic and the majority of attacks is attributed to hacker groups with strong government connections. Last year itDaily.net reported that Germany ranks fifth among countries impacted by ransomware.
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SPF, DKIM, DMARC and BIMI for Email Security
Phishing attacks have been increasing rapidly year on year, and surged as a result of COVID-19. Research shows that 96% of phishing attacks are sent by email.
A common technique used in these attacks is to impersonate well known or trusted brands to entice users to open links and attachments. One way to achieve this is to 'spoof' the email address that is shown to users in their email client. Due to the way email protocols were designed in the 1970s, this can be as trivial as inserting a malicious value into the 'from' or 'reply to' fields, as email security was not a primary concern. This became problematic during the 1990s and 2000s as it was used to deliver spam and phishing emails.
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IT - Marketing
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Choosing The Right Marketing Structure
The rise of technology has significantly changed the strength and positioning of the marketing function within an organization over the past two decades.
Historically, the purpose of marketing was to pursue brand and marketing goals that were not directly related to the overall business strategy, but now it is strategically important that marketing leaders collaborate with the rest of the organization on an overall strategy.
Marketing has evolved to take a more holistic and customer-centric focus, delivering an excellent experience that requires that everyone across the organization to be aligned on the brand purpose. A strategic and high performing marketing department is purposeful in its positioning and in the delivery of their values to both customers and their own employees. A powerful brand purpose can help align an organization through their workflow because each employee has a clear understanding of the messaging and can make autonomous decisions with the brand values at top of mind.
As the marketing function evolves, so too must the structure of the department and organization in order to support the execution of their strategy.
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Five B2B Marketing Trends That Buck Traditional Tactics
Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn.
At Metadata 2022 last week, Ty Heath, Director of Market Engagement at The B2B Institute at LinkedIn, ran a session that talked about creativity in B2B marketing. I don't think anyone questions that marketing needs to be creative, but more often lately, marketers are told they need to be data-driven first. Neither is wrong, but there is something to be said for creativity - because you're doing things other brands aren't (at least, that's the idea). So I was curious to learn what Heath's idea of creativity was.
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Key Takeaways From Attending 2022 Marketing Prof's B2B Forum
For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times.
This year, the B2B Forum was back with Marketing Profs' first in-person meeting since 2019! I attended this year's event which was held in Boston, from October 12 to 14. It was jam-packed with 53 sessions and 7 keynotes all aimed at giving B2B professionals real-world strategies to make an impact.
It was a great success for both workshop leaders and attendees. I personally took 25 pages of handwritten notes!
The following are some of my top takeaways from the sessions and keynotes they originated from with brief explanations:
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IT - Sales
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Sales Pipeline Radio, Episode 328
We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music.
This week's show is entitled, 'Right-Sizing Your Tech Stack Amidst Economic Uncertainty' and my guest is Lauren Vaccarello, CMO at Salesloft.
Tune in to hear more about:
- The importance of getting data and insights right.
- How sales enablement can impact customer facing teams.
- How companies are leaning in and using platforms as their core marketing mechanism moving forward.
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Matt: All right. Welcome everyone to another episode of Sales Pipeline Radio. My name is Matt Heinz. I am your host here every week, Thursday, at 11:30 Pacific, 2:30 Eastern. Thank you so much for joining, for watching...
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What Blew My Mind At The 2022 Sales Success Summit
I recently had the pleasure of attending Scott Ingram's 2022 Sales Success Summit. (Really! Is every sales event so provocative and fun?)
Here are some things I learned and loved. But first -
What is the Sales Success Summit?
The summit is an idea-rich, TED-style event held over two days. The speakers, drawn from Scott Ingram's Sales Success Stories podcast, are the #1 top sellers (or in the top 1% of sellers) in their companies.
It's intimate - the all-star speakers among the guests in the audience, asking questions. The sense of community is palpable, and the networking is grade-A.
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!
SFTH Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $1,000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Individual membership is just $100 per year.
In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.
You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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