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IT - Marketing
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U.S. Companies Seek Better Tools To Strengthen Marketing
Companies are investing in AI, agile marketing and improved customer experience as digital marketing becomes more important, ISG Provider Lens report says
Most U.S. enterprises are not fully satisfied with their marketing technology and are exploring ways to improve it, according to a new research report published by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.
The 2022 ISG Provider Lens MarTech Service Providers report for the U.S. finds many enterprises are dissatisfied with technologies intended to complement marketing efforts because they are not achieving tangible results. This has created opportunities for companies to seek more relevant solutions and services, especially with the changing role and increasing importance of digital marketing since the beginning of the COVID-19 pandemic.
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The B2C CMO's Environmental Sustainability Blueprint
Nonmarketers often (wrongly) denounce marketing as evil, anti-environmental consumerism: Its sole objective is to create unnecessary demand for damaging promotions such as short, low-cost flights or 'two for the price of one.'
Modern marketers know that the art and science of marketing is more complex than that; they need a deep understanding of customers and the society they live in to define offerings and products that align to their company's purpose and deliver profitable growth.
A massive spending influx on green technologies - which includes incentives for consumers to invest in everything from electric vehicles to home energy improvements - will make consumers not only more aware of their options but also more likely to choose other green purchases. Despite these enormous opportunities, however, even CMOs in firms that want to be more sustainable don't know where to start:
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Go-To-Market Made Simple: 3 Myths To Debunk
Your go-to-market strategy is NOT a one and done strategy or project.
It's not something that can be 'cracked' at an executive offsite or 'just how you do sales or how you do marketing.' It's an iterative and transformative process that supersedes any one department, rooted in intentionality.
I have a newfound understanding of a GTM motion since attending the Go-To-Market Made Simple Roadshow in Seattle, hosted by GTM Partners, a go-to-market analyst firm led by industry experts. The event brought together CEOs, CMOs, VPs, and directors to roundtable GTM challenges with actionable ways to evolve beyond them.
With this newfound definition of GTM, I also have a better understanding of what GTM mistakes that can stand in the way of success. Here are three B2B go-to-market myths that may be holding your business back.
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Why CMOs Should Focus On Building A Sustainable Martech Vision For 2023
Europe's leading martech consultancy showcases how brands can future-proof against rising complexity and costs
Marketing representatives from leading global brands have gathered at a landmark event in Kew Gardens to learn about the latest innovations for sustainability in marketing. Clevertouch Marketing, Europe's leading marketing technology (martech) consulting and service provider, hosted the event on 'Sustainable Martech'.
A sustainable use of martech encourages marketing leaders and CMOs to embrace simplicity and technology integration over complexity and high marketing costs. At Clevertouch's event, attended by marketing decision-makers from broadcast, enterprise technology, education, financial services, property and professional services sectors, experts discussed the importance of having a clear sustainable martech strategy and implementation roadmap.
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IT - Sales
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12 Leaders On The Top 10 Sales Compensation Challenges In 2023
Sales compensation planning can be a tricky beast to tame - but know that you're not alone.
I asked 12 incredible sales leaders across the SaaS industry to share their biggest challenges with comp planning and how to overcome them. Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Then, I'll help you take it to the next level with QuotaPath's newest free resource - our Compensation Hub.
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14 Sales Training Techniques For Building Elite Sales Teams
During a now-famous interview on the Pierre Berton Show in 1971, Bruce Lee shared a simple philosophy: 'be like water.' As fitting as Lee's advice is for sellers, 'be like a sponge' works just as well.
To stay ahead, sales teams must continuously absorb new information and develop skills. Ongoing training and coaching and sustained effort over time is crucial. Otherwise, sellers (and their managers) risk not reaching their potential. Fortunately, there are sales training techniques that even the most experienced teams will soak up.
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6 Steps For Setting Measurable Goals To Avoid 'Productivity Paranoia'
With more people working in remote and hybrid environments than ever before, company, team and individual goals must be explicit and measurable. Setting goals is an ideal way to stave off what Microsoft calls 'productivity paranoia.'
According to new research from Microsoft WorkLab, this is defined as: 'A fear among leaders that remote and hybrid employees are being less productive than they would be in an office full-time, even though people are working more than ever.'
Colette Stallbaumer, the general manager for Microsoft 365 and 'future of work,' tells CNBC that leaders need to shift their focus from activity to impact.
'The most important question they should be asking themselves is: 'How can I create clarity and help people understand what to prioritize so we're rewarding employees' impact, not just their activity?''
The best way to do this is to set clear, measurable goals, so folks aren't spinning their wheels 24/7 trying to figure out what they need to get done.
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8 Best Social Media Lead Gen Techniques
With 3.6 billion people using social media worldwide, it's become a powerful tool for businesses to reach and attract leads.
Of course, your success depends on if you're using the right tactics at the right time.
Want to learn the strategies to convert your audience into customers and get them interested in your brand? Read on to discover some of the best social media lead gen techniques being used today.
Why your business needs social media lead generation
A lead, as you probably know, is defined as any person who shows interest in your products or services. They're not necessarily ready to convert, but they might have their email address or occupational details.
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!
SFTH Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $1,000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Individual membership is just $100 per year.
In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.
You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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