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IT - Email
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Email Authentication: How SPF, DKIM and DMARC Work Together
Internet protocols for email authentication -- SPF, DKIM and DMARC -- coordinate defense against spammers, phishing and other spoofed email problems.
Email has always had security problems, and unfortunately, simply encrypting message transfers between email servers is not enough to stop spammers and other senders of unwanted email. Phishing scams, spamming and email spoofing rely on techniques that forge messages to make them appear like they originate from a legitimate sender. The key to reducing unwanted and malicious email is to use techniques to validate that an email originated from an authorized sender and that the email itself was not modified in transit.
Simple Mail Transfer Protocol (SMTP), a protocol used to transmit email messages, was first published in 1982 without any concern about email security. The expectation was that security would eventually be addressed by some other mechanism. SMTP traffic between email servers can now be encrypted and authenticated using the TLS protocol.
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IT - Marketing
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5 Tips To Make The Most Of Your Third-Party Content
Researching and creating a compelling piece that will get the attention of your target audience takes a lot of research and time.
Fortunately, there is an easy way to satisfy the need for content your audience craves: third-party content.
Third-party content is a form of content creation that exists in working with a credible, external source that will prepare a piece of thought-leadership for you. Let's have a look at the advantages of third-party content and how to best use it.
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Managing Change When Marketing Is Always Changing
This is a constantly changing field', I was told in my first marketing course
It was literally Marketing 101, and of the many lessons I learned in business school, this one has held the truest. You can prepare students for all kinds of business challenges, but the goal is to get them to think critically, not to equip them with specific tools. The tools change, but fluency in some of the key areas is crucial to navigating that.
All well and good from the perspective of young marketers, but one thing I did not learn in college was how to manage change. This took years of trial and error, understanding what can go wrong in implementing changes across such an incredible variety of unique problems.
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IT - Sales
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Episode 40: Twitter Bio Or... Cold Email
Want to write sales emails like a pro?
Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Watch the re-write, and check out the before and after emails below!
Continue reading at https://www.saleshacker.com/1-email-2-takes-episode-40/ | Sales Hacker
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Lead Generation: Being More Human
Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler.
We see fewer cold calls and more email and social media interactions with prospects. This shift in outreach and lead generation has also changed our traditional idea of the Buyer's Journey dramatically - for better or for worse. Although we have seen an increase in lead generation efforts, we are also seeing a decrease in personalization efforts, with some thinking that it is not necessary at all. Almost every step of the sales funnel can be automated to a certain degree, from adding prospects to the funnel, through a closed deal. This lack of human connection can be harmful, especially in the B2B landscape. Here are some benefits of keeping the human connection alive and why it's a fundamental part of the buyer's journey.
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Sales Content Managers: Here's How To Diagnose & Repair Your Content Strategy
Content is one of the most critical components of your sales engagement strategy.
To ensure long-term content strategy success, it's best to periodically evaluate your team's content requirements and workflow alignment. As a sales content manager, it's strongly recommended to review your content strategy if you've been using the same sequences, templates, and snippets that you initially launched with.
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Sales Leaders: You'Re Going About Rep Productivity All Wrong. Here's How To Fix It
Every good sales leader wants to empower and coach their team to become highly productive.
But most managers come from an individual contributor role and are given woefully inadequate training and support. If that weren't the case, we wouldn't see quota attainment hovering around 50% for so long. And the problem is only getting worse as budgets get squeezed and layoffs impact more people - good people who are trying hard, but don't have a clear plan for success. I've made nearly every mistake in the book, which is why I'm qualified to tell you that you're probably going about this productivity thing the wrong way. The good news? I've also learned a few tricks that can put you far ahead of the pack. So how do you know if you're on the wrong track? Look for the symptoms.
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IT - CRM
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Reinforce Your CRM With Humanized Data Analytics
A collection of contributed columns written by industry experts in maturing software categories-Bill Skelly, the CEO of Causeway Solutions, shares insights on how humanized data analytics can be the key to reinforcing your CRM system.
We live in an unpredictable world. The stark realities of inflation, political entanglements, and ongoing global health crises create tremendous uncertainty. Facing a volatile economy, people and businesses seek more data to support decision-making, and, accordingly, many organizations have installed Customer Relationship Management (CRM) systems. CRM is valuable for understanding your customers' and prospects' buying habits and preferences. An effective CRM will integrate your marketing, sales, and customer service functions, helping your teams share critical information and work better together.
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!
SFTH Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $1,000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Individual membership is just $100 per year.
In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.
You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)
South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, IT - CRM, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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