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Using B2B Marketing Strategies To Grow Your Business
CMSWIRE, July 25th, 2022
January 1, 1970,
Volume 292, Issue 4

Discover all you need to know about B2B marketing, including the best channels and resources to use to captivate your target audience.

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses.

The automotive industry is an excellent example of B2B. Automotive companies such as Ford, Chrysler and Honda don't manufacture every piece of a car. Instead, they sign contracts with smaller manufacturers to supply items as small asscrews or as large as door modules.

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