Sales Enablement, By Any Other Name, Would Still Drive More Revenue
Gartner, June 13th, 2022
June 13, 2022,
Volume 291, Issue 3
Enablement is a word that has been thrown around a lot in the last few years. But unlike traditional functions such as HR or Finance, enablement has different meanings to different people.
So, what is enablement? And why do we see so many variations on the word when we're talking about enabling our sellers? Gartner is seeing enablement teams and functions have several different names, depending on the organization and what they are trying to achieve. Sales enablement continues to be the most predominant name of the function supporting sellers, but we see others as well.
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