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IT - Sales

The editors at Solutions Review have compiled the following list to spotlight some of the best sales enablement software solutions for companies across industries to consider.

Marketing and sales are the driving forces behind almost every company's success. However, not every company's sales and marketing departments collaborate as often or as effectively as they should, which is where sales enablement can help. Gartner defines sales enablement as 'the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.' In many cases, this process requires marketing and sales teams to be aligned and collaborative.

Enablement is a word that has been thrown around a lot in the last few years. But unlike traditional functions such as HR or Finance, enablement has different meanings to different people.

So, what is enablement? And why do we see so many variations on the word when we're talking about enabling our sellers? Gartner is seeing enablement teams and functions have several different names, depending on the organization and what they are trying to achieve. Sales enablement continues to be the most predominant name of the function supporting sellers, but we see others as well.

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