How To Craft Successful Customer Journeys
AiTHORITY, June 18th, 2022
June 18, 2022,
Volume 291, Issue 3
Modern enterprises are becoming increasingly aware of the need for customer-centric products and marketing to influence positive customer outcomes.
Many companies continue to invest in their digital evolution and also silo efforts to curate engagement in each touchpoint across the customer journey. Among the multiple challenges that companies face, inefficient customer journey development stays at the top, followed by inaccurate product alignment to those customers. Companies are also falling short of executing the right actions at the right times at each step within the journey.
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