Modern enterprises are becoming increasingly aware of the need for customer-centric products and marketing to influence positive customer outcomes.
Many companies continue to invest in their digital evolution and also silo efforts to curate engagement in each touchpoint across the customer journey. Among the multiple challenges that companies face, inefficient customer journey development stays at the top, followed by inaccurate product alignment to those customers. Companies are also falling short of executing the right actions at the right times at each step within the journey.
One of the favorite parts of my job is to help explain the inter-relationships among complex tech marketplaces.
Invariably this is an incomplete task in a two-dimensional world, but hopefully RSG's famous subway map can help you a bit.
Today we release the latest version for 2022. There's a lot to say here; for more details, join me for a webinar on 22 June. Here are the details.