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Volume 291, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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Beginner's Guide To DMARC - Everything You Need To Know
Email is the online equivalent of direct mail, with the same potential to grow your business exponentially.
But email can also be a very risky proposition if you're not taking advantage of the correct email security protocols.

So, in this blog, let's understand the three main areas of email security namely- SPF, DKIM, & DMARC.

What is DMARC?

DMARC is an anti-email phishing technology that helps organizations to safeguard themselves from malicious e-mails. With DMARC, users can set filters where incoming emails can be sent to the spam folder. By doing so, enterprises can restrict 'no-authority' emails that invade their inboxes.

Security Boulevard, June 7th, 2022
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Cracking The Email Security Code: 12 Best Practices For Small And Midsize Businesses
It only takes one successful attack to spell disaster for a company. Learn how to protect your company with this email security best practice guide.
The number of emails sent each day is expected to top 330 billion this year.

Cybercriminals know this, with phishing and other email-targeting tactics the top attack vectors &#8213; because they work so well. And as we discussed in the first article of this two-part series, "For MSPs, Next-Gen Email Security Is a Must," advances in automation have made it easy to run these attacks at scale, with no organization too small to target anymore.

DARKReading, June 8th, 2022
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IT - Marketing
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B2B Content Marketing Ideas For Tech Marketing: Lessons From An Agency
Around the boardroom table (or more likely on a Zoom call), marketers work diligently to perfect each piece of content that goes out to prospective customers.
Coming up with fresh and exciting B2B content marketing ideas for tech marketing that generate actual leads and bring in new business isn't easy. You need to know the product, understand the customer, find a unique selling point, and carefully color each piece of branded content within these specific lines.

B2B marketing strategies are a dime a dozen, but if you can find a sure-fire way to engage with tech buyers, the sky is the limit. Growing a brand from its humble beginnings to a towering giant in the tech space is more challenging than guessing today's Wordle. In lieu of just building it and waiting for customers to flock to your shiny new company, here are some of the latest B2B content marketing ideas for tech marketing and lead generation.

ActualTech, June 9th, 2022
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B2B Reads: Innovation, Powerful Sales Questions, & Content Marketing Trends
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
6 Reasons Your Marketing Copy Isn't Converting - and How to Fix Each One

One of the most frustrating things when you're running a business is not getting the conversions you want. It's easy to blame design, authenticity or even load time. And while all these could influence conversions, chances are, the real culprit is your copy. Thank you, Svetoslav Dimitrov, for your insight on common mistakes with marketing copy.

Heinz Marketing, June 11th, 2022
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IT - Sales
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The B2B Buying Journey
The B2B buying process has changed, has your sales strategy?
Your sales reps have roughly 5% of a customer's time during their B2B buying journey. Lack of time with buyers coupled with rapidly shifting buying dynamics, fueled by digital buying behavior, is reshaping the strategic focus of sales organizations.

Download the Gartner guide for CSOs to learn how to:

  • Navigate the evolution of the B2B buying journey over the next five years
  • Position your unique value-add to help guide customers to decision confidence while minimizing uncertainty
  • Accelerate beyond foundational analytics toward AI-powered insights

Sellers have little opportunity to influence customer decisions...

Gartner , June 9th, 2022
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What We Learned On The Sales Hacker Roadshow (2022)
If you joined the Sales Hacker community in the last four years, this might be news to you: Sales Hacker was originally known mostly for its incredible in-person events.
But (and it's painful to admit this) until this spring, we hadn't hosted a physical event in nearly four years!

We've been focused on other things. To name a few:

  • Publishing even more new content you love (we know you love it because our site traffic has tripled)

  • Redesigning the website

  • Building a larger team

  • Launching the forums so our members could have conversations like this one

But we found that as this glorious community grew in size, we weren't proportionally growing the sense of community we feel with our members and that our members feel with their peers. And we decided we needed to improve that. Enter: the Sales Hacker Roadshow '22.

Sales Hacker, June 8th, 2022
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IT - CRM
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Netsuite CRM vs HubSpot: CRM Comparison
Customer relationship management (CRM) has been with us for some time. By the early 2000s, Oracle, SAP, and Microsoft were locked in a battle royale for CRM supremacy. But then the cloud happened, and a host of other vendors entered the scene.
Nowadays, there are a great many CRM options available-NetSuite CRM and HubSpot are among the top platforms. They each have their pros and cons. But which is best?

Each vendor offers standard CRM features as well as sales forecasting, analytics, email marketing, reporting, and more. There are definite similarities, but they also cater to separate niches.

To determine which solution is best for you, keep your organization's unique needs in mind as you evaluate each vendor's features, pricing, and ideal users.

CIOinsight, June 7th, 2022
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SAP vs. Salesforce: Which Is The Better CRM?
SAP and Salesforce are two of the top customer relationship management (CRM) solutions on the market today.
Their dynamic platforms provide capabilities and features that enable organizations to gain actionable insights from their data and improve their customer relationship processes.

But out of these two CRM software systems, which option is right for you? Keep your organization's unique needs in mind as you compare SAP and Salesforce on features, pricing, and use cases.

CIOinsight, June 11th, 2022
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SF IT vBeers Boca
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vBeers South Florida (June 15th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 2nd Wed - Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, June 15th, 2022: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $1,000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Individual membership is just $100 per year.

South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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