IT News and Events
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Apr 11th, 2022 — Apr 17th, 2022 Generate the Custom HTML Email for this Issue
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Volume 289, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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How to Secure Your Email From Common Hacking Threats
For organizations, email is the first line of defense from hacking, and it has to be protected the most.
According to research, over three billion infected emails are sent daily - which means that it's highly likely that you'll receive an infected email in your inbox.

Namely, emails are highly targeted by cybercriminals. The main reason is that everyone has an email address, and it's relatively easy to obtain a lot of them as well as send malicious links that contain a virus.

So, what can you do about it?

Start by strengthening your email security.

Techworm, April 11th, 2022
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IT - Marketing
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B2B Reads: Price Wars, Subscriptions, & Visual Content
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week.
We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Five Ways To Prepare For Hybrid Customer Engagement

Through the transition from in-person to remote work, there's been an interesting mix of companies deciding to choose one avenue over another, however the majority are settling on some type of hybrid model.

Heinz Marketing, April 11th, 2022
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Thrive as a Marketing Professional: Strategies to accelerate your growth in 2022
The rapid digital transformation of businesses in all industries has made one thing clear: cloud-first strategies are now the standard.
We've seen virtually all businesses adopt some form of hybrid work, putting even more strain on the technology, IT personnel and processes required to keep businesses running. And businesses are relying on partners to help them with these transformations.

But one challenge remains for marketers: breaking through the noise and creating value. Marketing professionals continue to face an abundance of competition in the marketplace, and all this noise has made it increasingly difficult to differentiate yourself.

Citrix News, April 12th, 2022
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How Psychology Plays a Role in B2B Marketing
The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior
From personalization to buyer personas to hyper-targeting, understanding these psychological strategies is more prevalent than ever in crafting your next B2B marketing campaign.

Buyer Personas / Ideal Customer Profiles

Crafting a buyer persona and/or ideal customer profile is no easy task. It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. In traditional B2C context, your goal is to get an individual consumer to be confident in their decision of purchasing your product

Heinz Marketing, April 16th, 2022
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Top 5 B2B CMO Actions to Strengthen Marketing Relevance
CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers.
These listen to us - 'transmission' messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. We were talking more than listening and throwing more money at the problem to 'drive' awareness and leads which would hopefully lead to business, eventually. In the digital age, this approach no longer works.

Why?

Customers are smarter - they want to buy, not be sold to

Heinz Marketing, April 16th, 2022
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IT - Sales
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How to Implement Effective Account-Based Marketing Strategies with Auseh Britt
In this episode, we've got Auseh Britt, a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus.
Join us for a great conversation about what account-based marketing is and what it means when it's done well.

Sam Jacobs: You're listening to the Sales Hacker Podcast. Today we've got Auseh Britt, the VP of Growth Marketing at Terminus. She's going to talk to us all about account based marketing, what it sounds like, and what it means when you do it well...

Sales Hacker, April 12th, 2022
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The Future of AI in Sales
AI is a subfield of computer science that aims to develop machines that mimic human thought, decision-making, and behavior.
The machines are trained on huge data sets, at which point they are capable of making insights, predictions, and recommendations as a result of this learning. This technology has gradually made its way into other aspects of our lives, including internet chatbots, facial recognition software, and self-driving automobiles.

AI's potential in sales is enormous, but it has yet to be fully unleashed. It might be utilized by firms to increase lead volume, closing rate, and revenue success by automating much of the procedure. Salesforce also found that high-performing teams are 4.9X more likely to be using AI than under performing ones.

insideBIGDATA, April 16th, 2022
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5 Ways B2B Sales Operations Managers Can Shorten Time to Revenue
Time is precious and always in high demand, so naturally, time to revenue (TTR) is a crucial KPI for any sales team. Along with providing insights into efficiency and earnings, TTR sheds light on lead prioritization, cost reduction techniques, profit forecasting, and more.
Becoming more efficient with TTR requires more than closing deals - sales and marketing departments must work together to streamline the entire pipeline for efficiency. The good news is there are several proven techniques to minimize TTR while simultaneously maximizing revenue from each new client.

The good news is there are several proven techniques to minimize TTR while simultaneously maximizing revenue from each new client.

Sales Hacker, April 16th, 2022
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SF IT vBeers Boca
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vBeers South Florida (April 20th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed - Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, April 20th, 2022: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Individual membership is just $100 per year.

South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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