IT News and Events
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Mar 28th, 2022 — Apr 3rd, 2022 Generate the Custom HTML Email for this Issue
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Volume 288, Issue 5 << Previous Issue | Next Issue >>
IT - Marketing
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3 Steps You Must Take To Learn From Marketing Mistakes
Everyone and all companies make mistakes. That's obvious. The trouble with mistakes always comes after, and with many mistakes, some opportunities come with them.
So how do we take the errors we've made and grow from them? What we do after making a mistake matters. So here are the three key things you should do to make the best of your mistake.

Apologize

Yes, this is the first one. Always own up to the mistake you have made and apologize for it. You cannot go any further unless you do this first. If the error is small enough, you can use humor in your apology but always be direct in it.

Heinz Marketing, March 31st, 2022
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Best Email Tracking Software: Top 10 For 2022
Email marketing is an excellent way to build long-term relationships with your customers but what good is a campaign that cannot be evaluated?
As a marketer, your job doesn't end with sending out emails to your customers; the real struggle is to keep a tab on who opened your emails, who didn't, and the average engagement ratio.

To help you know your customers inside out and peek into their interaction with your emails, we have enlisted the top 10 best email tracking software for Gmail and Outlook based on usability, competence and features. Let's get started!

Business 2 Community, April 1st, 2022
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Marketing And Branding, There's More Than Two Ways About It
Isn't it absolutely fascinating when you give a class of kindergarteners the same art prompt, they all come up with a completely different masterpiece?
I just love the variety, uniqueness and sunshine we all bring to the world.

I also really love words and so I especially enjoyed a recent LinkedIn post from Brandon Redlinger, Sr. Dir. of Product Marketing at Revenue.io who so succinctly demonstrates the nuances and differentiators of branding and marketing.

Heinz Marketing, March 31st, 2022
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Marketing Automation Software: Best Platforms For 2022
A marketing automation software will take care of all the repetitive work involved in successfully running marketing campaigns.
Having put all the routine tasks on autopilot, you will have more time to devote to the parts of your business that demand human discretion and creativity. Not only that, but you will still be in the driver's seat of your campaigns, and be free to make any changes if need be.

Surely, you have come across multiple tools claiming to be the best at marketing automation. Amidst all the noise, how do you zero in on the best marketing automation software? Luckily for you, we've narrowed down your search and present the top 10 marketing automation software for 2022 in this guide.

Business 2 Community, April 1st, 2022
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IT - Sales
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B2B Reads: Audience Analysis, Insight Selling, & People Development
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week.
We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

B-to-B Marketing Doesn't Have to Be Boring Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it's not the product or services offered that are causing this image, but how it's presented. Thank you, Natalie Diamond, for breaking these ideologies down.

Heinz Marketing, March 28th, 2022
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7 Reasons Why Everyone Should Have At Least One Sales Job In Their Life
Ask a random person how they feel about sales and you're likely to hear one of the following: 'I could never do that job.'; 'I don't know if I'd be any good at it.'; 'I'd be a total natural.'
The truth is usually a bit more complicated, as there are many who never thought they'd be any good at sales who find themselves excelling at it, and others (usually extroverts) who crash and burn in a number of months.

For everybody else, sales remains something they only deal with when they're in the market for a new product, or as an abstract concept from movies and television.


5 Ways To Incorporate Video Into The B2B Sales Cycle
People are pestered with hundreds of emails entering their inbox daily, and that number skyrockets for business professionals in the B2B space.
With such a large volume of emails to do something about, most people feel overwhelmed and delete, delete, delete the ones they can live without-these are most likely your marketing emails.

How does it feel to know that the emails your marketing department works tirelessly to perfect are being completely ignored, simply because they're competing in the flourishing attention economy? I bet it doesn't feel good. In fact, it probably feels like your efforts are pointless! But marketing emails aren't pointless if they're eventually opened and at least skimmed through.

Heinz Marketing, March 29th, 2022
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Top Email Signature Trends For Marketing And Sales Teams In 2022
Emails have long been the dominant channel of business communication, and with more companies embracing the flexibility of remote working, digital communication has never been more important.
With an estimated 333.2bn emails to be sent and received each day in 2022, it's clear email marketing is only becoming more competitive. That's why it's essential businesses use all tools in their arsenal to break through the noise of a saturated marketplace. This includes utilizing the marketing potential of email signatures.

The email signature market is continuously evolving as technological innovations arise, with new trends emerging each year.

AiTHORITY, March 30th, 2022
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SF IT vBeers Broward
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Virtual vBeers South Florida (April 6th)
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed- Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub, Publisher "IT News and Events," "South Florida IT Events," "South Florida IT Sales"

Wednesday, April 6th, 2022: 6:00 PM to 8:00 PM
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vBeers South Florida (April 13th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed - Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, April 13th, 2022: 6:00 PM to 8:00 PM
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SF IT vBeers Boca
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vBeers South Florida (April 20th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed - Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, April 20th, 2022: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Individual membership is just $100 per year.

South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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