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vBeers South Florida (July 13th) Funky Buddha
Mar 7th, 2022 — Mar 13th, 2022 Generate the Custom HTML Email for this Issue
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Volume 288, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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B2B Summit North America (May 2-4)
Smarter Decisions, Better Outcomes.
Insight leads to smart decision-making, enabling B2B marketing, sales and product executives to take the lead in their organizations; fostering the alignment and connectivity that will lead to future success. But it's about more than just fine-tuning the engine, it's about powering your growth and accelerating your journey; leaving the chaos and confusion behind and moving forward with clarity and confidence.
Forrester, March 11th, 2022
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Marketing Sourcing: A Metric Built To Get A CMO Fired
For B2B marketers, marketing sourcing of new deals has long been held up as the primary measure of success.
It's true that most organizations also recognize marketing's ability to drive brand awareness, shape market perception, and provide resources that enable success within other business functions. Driving demand, however, is clearly job number one for most B2B marketing teams, and the most commonly used metrics for leadership evaluation continue to be marketing-sourced pipeline and revenue.

My colleague, Ross Graber, has been writing on this topic for years, and his most recent blog details these reporting trends and lays out a strong case for ditching sourcing metrics. His piece outlines a number of ways in which sourcing fails to understand B2B buyers, misplaces marketing focus, and erodes internal alignment. I'd like to approach this same topic from a somewhat different angle. Why are CMOs accepting a primary measurement of their success that is so clearly stacked against them from the start?

Forrester, March 11th, 2022
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It's Time To Give Your Lead Generation Strategy A Makeover: Here's How
Every good marketer knows you're only going to go as far as your leads will take you. It's why we work so hard on assessing the competitive marketplace, identifying our target audiences, and selecting the most robust tools that our campaigns can afford so that we generate the most qualified leads possible.
Then convert them to sales. But before we start counting the profits, let's instead take this time, in advance, to plan tactics that will gain solid leads from the onset, allow us to act on them, and improve upon them whenever possible.

Here are suggestions for developing a solid lead creation strategy.

Plan Your Needs

Embrace the planning stages. Identify your targets and the tools you'll use to attract them. You're going to want reliable data.

AiTHORITY, March 10th, 2022
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Best Email Marketing Software - 10 Best Email Marketing Services For Your Business 2022
The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging.
If you're looking for the best email marketing software in the market, this guide is all you need. We've analyzed several tools' user experience, analytical features, template options, and adaptability in order to craft an all-inclusive list of the top 10 email marketing services.

Our Pick for Best Email Marketing Software: MailChimp

Business 2 Community, March 7th, 2022
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14 Of The Best Marketing Solutions For E-Commerce And Retail Companies
The editors at Solutions Reviews have compiled a list to spotlight some of the best marketing solutions for e-commerce and retail-centric companies to consider working with.
With the right marketing solution, e-commerce and retail businesses of all sizes can improve how they manage customers, respond to queries, develop brand loyalty, encourage return customers, generate marketing campaigns, and generally maximize customer satisfaction. However, selecting the best marketing solutions for e-commerce and retail-centric use cases is easier said than done, especially since these businesses-digital and brick-and-mortar alike-continuously adapt to changing market and customer demands.

To help, the editors at Solutions Review have compiled the following list to spotlight some of the top-rated marketing solutions for e-commerce and retail companies to consider working with.

Solutions Review, March 7th, 2022
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IT - Sales
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The New Digital Sales Experience (DSX) Manifesto
Improving B2B sales productivity has long been the goal of sales technology providers and buyers. Yet all too often, the end user (i.e., the sales rep) is ignored when tech is selected and deployed.
The result is often frustration, low adoption, and unrealized return on sales technology investments. According to a study we recently conducted, only 53% of sales reps say the sales technology stack aids productivity and positively impacts results.

We believe that sales tech providers and buyers must put the end user at the center of their tech design and purchase decisions. To do so, they must first understand the needs, workflow, and digital fluency of their users.

Forrester, March 7th, 2022
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Why Is It So Hard To Teach Sales Literacy?
Sales is not an easy topic for academics to teach. Just ask Frank Cespedes, Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School.
He has so much sales and management knowledge he could write a book on it - and, in fact, he's written seven, including 'Sales Management That Works: How to Sell in a World That Never Stops Changing.' Frank also happens to be the former instructor of Outreach's CEO (and my boss), Manny Medina.

In a recent Revenue Innovators episode, we chatted with Frank about why sales poses such a challenge for academics; the challenges revenue leaders face in a world where continuous change is the norm, and how those challenges have shifted in the past decade. Here are some of the key takeaways from our conversation.

Sales Hacker , March 7th, 2022
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Sales Pipeline Radio, Episode 310: Q & A With Andy Paul @Realandypaul
If you're not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google!

This week's show is called 'How You Can Stop Selling Out and Start Selling In'. My guest is Andy Paul, Speaker, Podcaster, & Author of 'Sell Without Selling Out: A Guide to Success on Your Own Terms'

Heinz News, March 7th, 2022
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B2B Sellers Must Reevaluate How They Build Trust With Buyers
B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors.
B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors. New Forrester research illustrates how complex this decision-making process can be and shows how risk avoidance and defensive decision-making often dominate buying processes.
Forrester, March 10th, 2022
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SF IT Sales
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In-Person Meetup for South Florida IT Sales and Marketing Professionals
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards!

Hosted by John J. McLaughlin

Board Member, South Florida Tech Hub

Monday, March 28th, 2022: 6:00 PM to 8:00 PM
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SF IT vBeers Boca
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vBeers South Florida (March 16th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed- Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, March 16th, 2022: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Individual membership is just $100 per year.

South Florida Tech Hub is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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