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IT - Email
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5 Ways To Protect Your Email As Cybersecurity Concerns Grow
Make sure your email account isn't an easy target for malicious actors, and back up important data in the event of a system outage.
As Russia's invasion of Ukraine continues and sanctions imposed on Russia from the international community increase, cybersecurity concerns are also on the rise. Though US officials haven't identified a specific retaliatory cyberthreat to the US coming out of Russia at this time, officials are calling on individuals and organizations to remain vigilant and prepare for the possibility of a cyberattack. Part of that vigilance should include email security, as email is especially susceptible to attack.
CNET, March 2nd, 2022
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IT - Marketing
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How To Maximize Your Digital B2B Marketing Strategy With PIM
A good marketing strategy can help B2B companies grow their digital sales, but the sad truth is that B2B marketing has yet to plan effectively to achieve its potential.
Only 13% of B2B companies spend more than 15% of their budget on marketing. Considering the immense benefit that consistent marketing has on brand awareness and attracting customers, that doesn't make sense.

To understand why B2B marketing is not reaching its full potential, let's discuss common obstacles it faces in today's digital landscape.

MarketingProfs, March 3rd, 2022
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Three Reasons To Focus Beyond The ROI (For The Technology Marketer)
You will be going to market with your Total Economic Impact (TEI) study. You can't wait to splash those hot numbers on the website, cite that ROI in a blog post, retweet that PV, or host a webinar to share your results. And I am so excited for you.
Activating the TEI and getting leads from the study you've commissioned is the best part. But before we start activating the TEI, let me drop some kernels in your popper.

1. Realistic ROIs Improve Credibility, Which Is Good For Your Company

Ultimately, a TEI study is only valuable to your marketing and sales efforts so long as your prospects find the analysis to be credible, informative, and useful...

Forrester, March 1st, 2022
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12 Marketing KPIs You Should Be Tracking
Check you're tracking these 12 Key Performance Indicators (KPIs) to keep your marketing engagement high
With so many marketing metrics mislabelled as essential marketing KPIs to track for successful marketing engagement, marketers today often find themselves wondering which are the most important to pay attention to.

Each metric-and there are a seemingly infinite amount in marketing-along with the proactive maintenance required for successful marketing performance indication can make you question which KPIs should stand out as the headlines for making objective business decisions.

Techradar.pro, March 3rd, 2022
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5 Best B2B Marketing Examples Of All Time
Need B2B marketing inspiration? Your search ends here
Experienced B2B marketing professionals understand that the business buying journey isn't always straightforward. Unlike consumer journeys -which typically involve simply adding products to a shopping cart- the marketing funnel and the buying processes of B2B customers are more complex.

That's why when crafting campaign ideas, it helps to look at some of the best B2B marketing examples that have worked in the past.

Techradar.pro, March 3rd, 2022
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Get It Together - Now Is The Time For Marketing Resource Management
What Is A Marketing Resource Management (MRM) Solution?
A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics.

Why Do Marketers Need MRM?

First, the most glaring and acute issue is that the 2020 pandemic forced companies to shift to remote workforces in 2020, disrupted marketing plans, and accelerated digital business in a virtual world. This yielded a need for tools such as MRM to unify marketing plans, activities, and assets.

Forrester, March 2nd, 2022
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How To Join The Ranks Of Best-In-Class Marketing Organizations
'The increased pressure to deliver results is not likely to go away anytime soon', says Darryl Sparey, Managing Director and Co-Founder of Hard Numbers. Does that sound like a lament from decades ago? Sadly no. It appeared just last year in the article that claimed marketers continue to remain under pressure to deliver results.
The journey to prove and communicate Marketing's value has been underway ever since 19th century Philadelphia retailer John Wanamaker supposedly said, 'Half the money I spend on advertising is wasted; the trouble is I don't know which half.' Christine Moorman & Roland T. Rust published a seminal article in 1999 on the Role of Marketing which addressed the importance of accountability in Marketing. Their work, our work, and that of others helped spark the Marketing Performance Management (MPM) discipline. Marketing performance management has been one of the most prominent streams in recent marketing research and practice.
Heinz Marketing, March 4th, 2022
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Third-Party Cookies In Chrome Will Soon Be Gone. Are You Ready To Act?
A day without third-party cookies is looming: By late 2023, Google plans to eliminate the use of third-party cookies in Chrome-a browser used by an estimated 3.04 billion people worldwide, essentially disabling how most of our advertising and technologies work today.
Third-party cookies have been a backbone of the marketing industry for the past decade. They allow ad platforms to trace individual users across the Web, understand users' habits and interests, and then serve ad content that is relevant to each user's browsing history.

So why is Google removing valuable third-party cookies and wreaking havoc on the marketing world? The answer comes down to concerns about data privacy. Google and other ad tech entities are under scrutiny for their data practices, and those practices began to be regulated with the passage of the GDPR by the European Union a few years ago.

MarketingProfs, March 3rd, 2022
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IT - Sales
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What Decision Research Tells Us About How Buyers Analyze Choices
In this episode, we will examine decision-making research as it is explored in 3 papers; We only scratch the surface of what is in these, so please dig into the articles above!
  • Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001)
  • Deep Rationality: The Evolutionary Economics of Decision Making (Kenrick et. Al., 2009)
  • Prospect Theory: An Analysis of Decisions Under Risk (Kahneman & Tversky, 1979)

Slide 1 - Businesses need to make decisions, and they rely on people to do it. We might have all the data in the world, but decision making follows many of the same concepts today that it has for centuries. So let's dive in to what decision research can tell us about how buyers analyze choices.

Slide 2 - Before we get too far into it, these are the 3 articles I referenced for this video. I will link them in the description but you can easily search them on scholar.google.com. They are all free and available. We are only going to scratch the surface of what is in them, so if this interests you, check them out.

Heinz Marketing, March 3rd, 2022
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Why Don't Sales Leaders Care More About Seller Insights?
Advanced analytics are changing sports as teams collect data that provides insights about the opposing team, its players, and in-game opportunities
These insights only work, however, if the players take advantage of them during the game - in the moment. The three-point shot in the NBA is a great example. Obviously, scoring three points is better than two - which means shooting 40% from two-point range is the same as shooting 27% from three-point range. As long as a player has a three-point percentage higher than 27%, it is usually better for them to take a three-point shot than a two-pointer. The league average for successful three-pointers this year is 35% and has been above 27% for the last 30-plus years. Yet the number of three-point shot attempts only spiked in the last five years. In hindsight, the opportunity was obvious, but teams and players only recently took advantage of it. Sales organizations need to remember this when deploying advanced sales insights. Account, buyer/contact, and deal insights are useful only if the seller eventually takes action.
Forrester, March 1st, 2022
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IT - CRM
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Best CRM Software & Services Compared for 2022
If you've been questioning the value of customer relationship management (CRM) software, you can stop now.
A recent study by Thomson Data found that a massive 79% of leads don't convert without a CRM. Just think about that, nearly 4 out of 5 leads are lost to the ether because a business doesn't use a CRM tool!

Okay, so now you may be having second thoughts about expanding the budget of your existing tech stack. The same Thomson study also found that a properly implemented CRM system can yield an ROI of 245%. Do we have your attention now?

Business 2 Community, February 28th, 2022
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CRM Watchlist 2022: And The Winners Are...
The CRM Watchlist 2022 is now over. Here are the winners, the reasons, and the future. Read on and find out how these companies had an exceptional impact.
This one is different. Not only is it the penultimate CRM Watchlist - the 19th - but the winners were actually announced on a CRM Playaz Awards Show on Thursday, February 24, taking the suspense out of the blog post. If you want to watch the show, here it is on YouTube. Our primary channel is LinkedIn and then Twitter and some on Facebook. But YouTube is where you can see the uncut unexpurgated edition - Henry Miller watch out.
ZDNet, February 28th, 2022
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The Best Enterprise Crm Software Solutions To Consider In 2022
Solutions Reviews has compiled a list to spotlight some of the best enterprise CRM software solutions for larger companies to consider working with.
A company's interactions with its customers are a driving force behind its ever-evolving marketing and sales strategies, which is why so many companies have turned to Customer Relationship Management (CRM) solutions to help them turn those interactions into ongoing relationships. Large, enterprise-level companies need a reliable CRM solution to facilitate collaboration, share information across departments, automate tasks at scale, analyze large amounts of data, streamline experiences, and more.
Solutions Review, March 2nd, 2022
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SF IT vBeers Broward
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vBeers South Florida (March 9th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed- Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, March 9th, 2022: 6:00 PM to 8:00 PM
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SF IT vBeers Boca
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vBeers South Florida (March 16th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed- Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, March 16th, 2022: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

South Florida Tech Hub is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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