IT News and Events
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Volume 287, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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11 Of The Top Marketing Automation Integrations For Google Analytics
The editors at Solutions Review have compiled this list to spotlight some of the best marketing automation integrations for Google Analytics users.
No matter the size of your business or the industry you operate in, it's highly likely your company is using marketing automation to some degree. Still, marketing automation on its own is not enough to guarantee the success of any business, which is why most companies pair it with additional software solutions. One of those is Google Analytics, a leading web analytics tool for companies and individuals looking to monitor website traffic.

Google Analytics is included in the Google Marketing Platform, but it doesn't include a dedicated marketing automation solution. Luckily, many of the leading marketing automation companies have developed integrations and connectors to work with Salesforce and continue the growth of your business. To make your search a little easier, we've profiled some of the best marketing automation integrations for Google Analytics and put them in one place.

Solutions Review, February 18th, 2022
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Jeeng Survey Shows More Consumers Are Turning To Email Newsletters Now Than Ever Before
Jeeng, the only multi-channel messaging platform built exclusively for publishers, released, its 2022 Digital Publishing Report showing findings that may be critical for the survival of publishers in 2022 and beyond
Data within the study shows nearly 2X the number of US consumers now turn to publishers' email newsletters for trustworthy news compared to last year. What's more, 75 percent of respondents in the survey state they check email several times a day, an increase from just 66 percent last year.

The surge in email readership proves the power of email to build engagement, trust and loyalty among subscribers and underscores the opportunity publishers have to capitalize on this eager, engaged audience.

AiTHORITY, February 18th, 2022
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IT - Sales
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Cracking The Code To Ultra Large Deals With Jamal Reimer
Join us for an amazing conversation about building an achievable, repeatable roadmap for elite performance for any sales team or individual rep selling enterprise solutions.
In this episode of the Sales Hacker Podcast, we have Jamal Reimer, Commercial Vice President at Saama and author of Mega Deal Secrets, a book about the principles that unlock the biggest deals of our career.

What You'll Learn

  • Go straight to executives
  • Leverage your internal resources
  • Make good pre-sale connections
  • Ensure you are talking to people with influence

Continue reading...

Sales Hacker, February 14th, 2022
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If You Build IT, Will They Come?: The Golden Path To Lead Generation Success For Your Business
My intention when writing this book was to help business owners, marketers and solopreneurs get the confidence to build a golden path to online lead generation success for their businesses.
As of this writing, we are passing through the Covid-19 pandemic. While there are more digital channels to market and sell your products and services, it's become really challenging for businesses to attract customers in this noisy ecosystem.

After spending 10 years building Lead Generation campaigns that have generated more than 23 million leads companies small and large, including Fortune 500 brands such as Ford, Allstate, Autonation and others, I felt the time was right to share my secrets. There's nothing I love more than seeing businesses succeed.

This book covers how to do your digital marketing, lead generation, and internet sales from start to finish. This is a soup to nuts explanation that encompasses it all. We explore brand optimization, website optimization, and paid, free, and organic strategies that will help you build a source of sustainable income.

By Alex F Oliveira , February 15th, 2022
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How To Transition From SMB To Enterprise: Tips From 3 Experts
What happens when a Global Head of Sales, an Inside Sales Director, and an Account Executive walk into a bar?
Do they get a few rounds of tequila? Do they start playing hackysack? Do they chat about how the old guy in Squid Game definitely isn't suspect?

No, no, and most definitely not. They sit around a table and share actionable insights about their company's transition from SMB to enterprise sales.

Jonathon Ilett, David Bentham, and Charlie Beale explain how Cognism went from zero to signing NASDAQ 100 on packages up to 150 seats all within six months.

Sales Hacker, February 14th, 2022
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Top ABM Metrics You Should Be Tracking
Marketing metrics can be messy. Measuring the marketing contribution has never been easy.
With so many tools and tech at your disposal, marketers are finding it even more difficult to measure and what 'not' to measure. If you are particularly interested in top ABM metrics to track your program success, keep reading.

Amongst this dilemma, attribution, lead scoring models, click-through rates, MQLs are often some areas of controversy and friction between sales and marketing teams. Activity-based scoring and scoring them to drive it towards an MQL doesn't give a full picture of someone's activity, let alone the entire buying committee.

Heinz Marketing, February 17th, 2022
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Where Will Sales Investments Pay Off In 2022?
COVID-19 has changed people's buying habits, and that's just as true for B2B buyers as it is for individual consumers.
As we begin 2022, B2B buyers are more digitally inclined than ever. They're researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible.

Of course, the shift to digital sales tactics has been underway for years. In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews. And 70% of respondents planned to increase their online buying in the following year.

Sales Hacker, February 17th, 2022
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Digital Selling Secrets Your Buyers Want You To Hear - Insights From Gartner
A buying experience with less interaction with sellers?
A recent study by Gartner revealed that 43% of all buyers prefer a rep-free experience in their buying journey.

The future of B2B digital selling will be an immersive, first-generation Digital Selling Room (DSR) experience that increases buyer confidence, supports individual buying experiences and reduces purchaser regret.

Sales Hacker, February 17th, 2022
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SF IT vBeers Boca
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vBeers South Florida - Zoom March 2nd 2022
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message! I still host a virtual meetup on the first Wednesdays of the month.

Schedule

  • 1st Wed - Virtual
  • 2nd Wed- Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, March 2nd, 2022: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

South Florida Tech Hub is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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