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Volume 287, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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Asking The Right Questions For B2B Marketing ROI
What is the answer to the Ultimate Question of Life, the Universe, and Everything?
In 'The Hitchhiker's Guide to the Galaxy,' Douglas Adams described a group of beings that waited over 7 million years for a supercomputer to deliver this precious insight. Thankfully, their incredible patience was rewarded with the answer . '42.' This left them to wonder . wait, what was the question? Many B2B marketers face a similar dilemma as they pursue their own Ultimate Question of Marketing, Its Value, and Everything - the elusive and widely misunderstood Marketing ROI. Everyone wants this magic metric, but as they work to calculate it, the 'right' answer depends very much on what their real question was.
Forrester, January 31st, 2022
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Marketing In 2022: 5 Trends To Watch
More than ever, chief marketing officers will be challenged by leaders looking to them for answers
If you're a marketer, odds are 2021 was a big year-and a tough one, too. It's likely that top management asked you to help drive revenue and strengthen the brand while cutting costs at the same time. You probably adopted new technologies and maybe even revamped your organization for more agility. You consistently worked hard to attract and retain top talent. And it's been more than 20 months with your foot fully on the gas pedal.
AdAge, January 31st, 2022
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Myth Or Reality: B2B Marketing Shifting From Traditional To Modern-Day
In todays increasingly competitive markets, and for today's modern-day B2B Marketing teams, it's getting harder and harder to capture the attention of your buyers' share of mind and share of wallet
B2B Marketing in a 'one and done,' cookie cutter fashion where marketing initiatives are siloed is no longer viable or productive and is also very inefficient resulting in higher customer acquisition costs (CAC). Today's modern-day marketer must develop ideal client profiles (ICPs) and execute strategically through omnichannel initiatives across the demand generation ecosystem and customer experience.
AiTHORITY, February 1st, 2022
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IT - Sales
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4 Ways The Pandemic Changed B2B Communication (From A Nationally-Representative Survey)
The COVID-19 pandemic changed every aspect of daily life. Too many sales teams, though, are continuing to use the same general tactics they used pre-2020.
While we're not yet able to claim victory over the pandemic, it's time sales leaders think about what B2B sales might look like in a post-COVID world. We've witnessed a fundamental shift in how we all communicate at work. The sales teams that anticipate and meet the new landscape will be the ones who win.
Sales Hacker, January 31st, 2022
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6 Ways Sales Tech Is Rapidly Evolving
There's an unprecedented amount of venture capital funding and merger and acquisition (M&A) activity.
A robust tech stack is essential to running a modern and efficient revenue-generating organization. However, prioritizing technologies to invest in is challenging, especially in this period of 'sales tech mayhem,' where the vendor market is moving from a wide set of categories to a narrow list of vendors with wide portfolios of capabilities.

Besides auditing the value of your revenue tech stack, the best way to tame the mayhem is to continually monitor the vendor landscape, especially as mergers and acquisitions consolidate providers. To help, we outline recent activity in this space as of Q421.

Gartner, February 4th, 2022
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5 Reasons Top SDRs are Looking Elsewhere (Feb., 22nd)
With the Great Resignation in full swing, competition for SDR candidates is at an all-time high. After all the stress and time you put in to find the right candidate, they're choosing to go elsewhere.
But why?

In this Sales Hacker live event, we'll uncover five reasons your company is not attractive to SDR candidates and what you can do NOW to change that.

Based on insights from 30,000 SDR candidates and our esteemed panel, you'll walk away from this convo with action items to make your company the one SDR candidates can't wait to work for.

Save your spot!

Sales Hacker, January 31st, 2022
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Solutions To Your Prospecting Problems
Prospecting is the lifeblood of sales. Without it, good luck bringing In any new customers or generating revenue.
"The real question isn't should we prospect more, but how we can do it more effectively.

There are two questions you must be ready to answer while prospecting.

(1) Who are you? When someone reaches out to you with no connection, your guard will instinctively go up. Ensure you can introduce yourself in a concise, informative, and effective manner-preferably using a point of reference. This may seem simple, but you could lose the sale right up front if your intro isn't solid..."

The Weekly Sales Good Word, February 4th, 2022
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Episode 7: How To Respond To 'Not Interested'
Sellers ask questions in the community to get help from people who have been in their shoes.
"I'm Jeff Swan (Sales Couch & Founder of Outbound SOS) and I'm here to do exactly that. Every week I'll take a question from the Sales Hacker Community and share my tactical & practical tips that will help fill your funnel, build your personal brand, and enjoy your work. If you've got questions on outreach strategies, conversions, or team management, start a discussion in the community and tag me (@jeffswan18) for a response!..."
Sales Hacker, February 2nd, 2022
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No More Quotas, No More Commission: Sales Without SDRs
In this episode of the Sales Hacker Podcast, we have Nelson Gilliat, Demand Generation Manager at Brantr Media and Author of Death of the SDR, a book whose controversial central philosophy we discuss
Join us for a visionary conversation about getting rid of the SDR role and doing away with commission - and what should replace them.

What You'll Learn

  • The problems with the SDR to sales handoff
  • The role of prospecting in a world without SDRs
  • A better way to compensate instead of commission
  • What buyer-centric revenue really means

Read on...

Sales Hacker, February 1st, 2022
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SF IT vBeers Broward
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vBeers South Florida (February 9th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed- Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, February 9th, 2022: 6:00 PM to 8:00 PM
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SF IT vBeers Boca
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vBeers South Florida (February 16th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed- Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, February 16th, 2022: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Techhub
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

South Florida Tech Hub is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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