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IT - Marketing
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B2B Reads: Full-Funnel Ramp Up, Data Driven Storytelling, & Creating The Greatest Impact
We also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Are You Pulling The Thread Through?
When that feeling of disconnect from work arises it's important as leaders to pull the thread through. When we pull the thread through, we are reaffirming the story about why we and our teams are doing what we do, through everything we do. Thank you for the great read, Eblin Group.
If You Don't Plan Your Time, Somebody Else Will
Most people are stingy with their money and generous with their time. But why are people so cheap with their money and so wasteful with their time? Here is why it seems backwards. Thank you for the great read, Nir Eyal.
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Predictions Series 2022: 2022 B2B Marketing And Sales Trends To Prepare For
B2B Marketing and Sales continue to evolve. The last two years have shown us that things, both personally and professionally, can quickly change drastically

As CEO of JumpCrew, a company focused on B2B marketing and sales, we've seen the effects ripple throughout nearly every industry.
It makes 2022 and beyond an uncertain time for many in B2B-focused companies.
Past marketing methods that nearly guaranteed results might return nothing now. Sales contacts that you were almost positive would pick up the phone are going straight to voicemail. It's tough out there and 2022 will be a year of change and transitions.
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IT - Sales
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What I Learned Taking A Basic Salesforce Training Course...
Whether you're running a small business, a Fortune 500 company or anything in between, odds are your organization relies on Salesforce as a core tool.

As a foundational part of 150,000 companies globally, this CRM solution is touted to not only to drive revenue generation but to also create measurable marketing outcomes and boost alignment and productivity between sales and marketing teams.
Likely this is not at all news to you, but as an emerging marketer myself I found it important to start with the basics - a Salesforce Essentials Training. With the hopes of better understanding the platform many sales and marketing teams use everyday, I embarked on a brief journey of learning the simple ins and outs of the platform.
To my surprise, I gleaned more than expected. In addition to better understanding how to navigate the platform and how customer data is organized, I also picked up a few interesting tips your sales team might find valuable.
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2022 Sales Playbook For Events: New Sales Tactics To 3X Event Pipeline (Feb. 8th)
Event pipeline is BACK! Event pipeline is BACK!

Despite the pandemic, we discovered new sales tactics-for virtual, in-person, and hybrid-that'll make this year's event season the BIGGEST pipeline driver for your team.
Because it's so simple, the results will blow your mind!
We'll share the exact tactics we used to drive 10X in pipeline from events in 2021, some even closed 50% of pipeline in less than a quarter!
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3 Tips For Framing Your Buyer's Journey At The Account Level
So your team has put together a buyer's journey and rolled it out, but then you run into an unexpected problem right before closing the deal. A tertiary influencer on the buying committee caused the deal to fall through. So, what is to be done?

One of the biggest downfalls of most buyer's journeys I have seen is they are almost always focused on the individual lead rather than the account. Journeys that don't consider the relationship between buying committee members at the account level cause problems, especially during an ABM transition. To get your buyer's journey to the next level, here are 3 tips for refocusing your buyer's journey to the account level.
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Techhub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!

Our Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $,1000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.

South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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