IT News and Events
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Volume 286, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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Check Your SPF Records: Wide IP Ranges Undo Email Security And Make For Tasty Phishes
With parts of the Australian private sector, governments at all levels, and a university falling foul of wide IP ranges in a SPF record, it might be time to check yours.
You've done the right thing by your organisation and made sure that DMARC and SPF (sender policy framework) records are set in an effort to reduce email spoofing, but all that good work could be undone if the SPF is too permissive in the stated IP range.

Such a situation was pointed out by Can I Phish CEO Sebastian Salla who scanned 1.8 million Australian domain records in search of email security snafus.

ZDNet, January 14th, 2022
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IT - Marketing
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10 B2B Marketing Trends To Follow In 2022 (Based On Data)
It's a new year, and the prediction headlines are everywhere. But staying up-to-date can be a little overwhelming.
What are the latest B2B marketing trends? What's the hot new thing to experiment with? What should you leave behind, and what should you keep doing? Personally, when it comes to predictions, we like to turn to a reliable source: proper data. Luckily, now that the 2022 marketing research reports have dropped, there's plenty to dig into-and plenty to learn from. Hence, we decided to do the heavy lifting for you by combing through it all to identify the most interesting and useful insights to help you craft a truly successful content strategy this year.
Business 2 Community, January 11th, 2022
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B2B Is Not an Industry: Here's Why
As I browse web design agency websites, it drives me crazy when I see the tab 'Industries Served' and it lists Food & Beverage, Electronics, Retail, and B2B!
I need to continuously remind people that B2B is not an industry-it comprises many different industries.

Industries like software, engineering, financial, automation, etc. can all be B2B. Many companies have B2C, B2B, and B2G marketing channels. No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below.

Business 2 Community, January 12th, 2022
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Digital Marketing Channels To Adopt In 2022
In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies
Brands and agencies are now integrating these digital marketing channels into their marketing mix in order to take advantage of new opportunities for ad creativity and innovation, and so that they can efficiently and effectively reach intended audiences.

To explore how marketers are navigating CTV, video, and audio, Digiday and StackAdapt surveyed more than 75 brand and agency executives to uncover their approaches to budgets, targeting and measurement. Read on to learn some of the key takeaways from the survey, and download the full report to learn more.

Business 2 Community, January 14th, 2022
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How To Calculate Your B2B Marketing ROI (The Easy Way)
Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it's also the most important-especially if you're a marketer worried about job security.
And while the Internet touts all sorts of formulas and calculators, there isn't one single metric every brand should use to determine ROI.

Every brand has different needs, different strategies, and different tactics, so a one-size-fits-all approach to calculating ROI is overly simplistic (especially if you're producing omnichannel campaigns). So how do you figure it out for your own organization? You've come to the right place. Here, we'll walk you through the simple steps you can take to calculate the ROI of your b2b marketing-and avoid the most common mistakes we see when it comes to ROI.

Business 2 Community, January 14th, 2022
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How To Create A Digital Content Strategy For Your Small Business
At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals.
But before you're ready to work with someone to create a digital content strategy for your business, you may have some questions about what it is and how we go about creating a strategy that's customized for your business, your goals, and your ideal customers.

What is a digital content strategy?

So let's start here: A digital content strategy is a group of tactics you've chosen strategically to help you reach a particular goal in your business.

Business 2 Community, January 10th, 2022
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How To Write Marketing Copy That Drives Massive Conversion
Are you someone whose job is to create marketing copy for your business?
Creating marketing copy is fun. What's challenging, however, is to create copy that drives conversion. Without that, your marketing efforts are actually going to waste.

But what makes a good copy that compels visitors to take action on your site? Well, a copy that has the power to retain your readers by making them read one line after the other until they reach the end of the copy to click on the CTA and convert.

And how do you make your readers do that? Let's find out.

Business 2 Community, January 15th, 2022
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Marketing Mistake 6: Not Knowing the Important Digital Marketing KPIs
In today's blog, I am going to talk about digital marketing KPIs i.e. which metrics to track to see whether your marketing is working or not.
But before I tell you which metrics to track, I'm going to talk about which metrics NOT to track. These are called vanity metrics. Simply put, vanity metrics are any metrics that the public can see. Because of that reason, we focus on improving those metrics rather than the ones that really matter for our business.

Some examples of vanity metrics could be followers on any of your social media platform, likes and comments on your posts and reviews / ratings. Not that these metrics are not important - they definitely are because these metrics actually act as social proof.

Business 2 Community, January 11th, 2022
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IT - Sales
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Top 7 Customer Feedback Tools For 2022
Are you looking for the best customer feedback software to capture the inputs that your customers think of you?
Your business could have grown multi-folds if you cared about customer feedback. As a business looking to grow, your customers are the king you need to consider always.

So, customer feedback is the requirement of time. So, this blog would attempt to discuss customer feedback and the means of measuring it with the help of the right kind of customer feedback app.

It is imperative in today's market that businesses collect feedback from their customer all the time. Equally significant is the method you use to collect your customer feedback.

Business 2 Community, January 13th, 2022 EST
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Critical Selling Skill: Literacy
Reading Is Fundamental has been the mantra of a children's literacy not for profit by the same name. I'm writing the management team to suggest they expand their services and offerings to sales people.
Like everyone, I get inundated with emails and social platform prospecting outreaches. They fall into three categories:

  • Less than 1% are relevant, interesting and I follow up to learn more.

  • About 50% are irrelevant, unfocused, and just uninteresting. They are usually not the greatest prose, but at least I get their point, regardless of how bad they are.

  • About 49% are unreadable. They may be something I might be interested in, but they have been written by people who probably failed third grade writing classes. Below is one I received this morning:

'Hi David - I hope you're doing well, and having a great start to the new year and the Q1 quarter. We're inviting people who share similar backgrounds to an exclusive session below.

Business 2 Community, January 15th, 2022
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How To Choose A SaaS Management Platform
Thanks to pandemic-spurred remote work, companies face a deluge of new cloud-based applications in use across the enterprise. Tools that can handle the SaaS sprawl aim to discover, manage, and secure those apps
The flood of remote workers at the start of the global pandemic in early 2020 had companies scrambling to find new software for communicating and collaborating with remote workers. Many turned to software-as-a-service (SaaS) options.

It was an obvious choice. Under the SaaS model, applications are hosted and maintained by a third-party vendor and delivered to employees over the internet, making them easy to deploy remotely.

Computerworld, January 10th, 2022
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The Critical Balance Required For The New B2B Sales Environment
There's no question that the introduction of technology has dramatically changed the contours of the B2B sales journey over recent decades
Just 20 years ago, customer relationship management (CRMs) and Salesforce introduced acute customer segmentation and a focus on individuals in the buying circle. As the industry evolved, sales analytics and new tools shifted toward a focus on KPIs and numbers, and most recently, machine learning, AI, and personalization have become more central in delivering increased engagement and boosted sales.
Business 2 Community, January 13th, 2022
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Turbo-Charge Your Sales Engine In 2022 - A Simple Truth
In this post, we'll cover what exactly successful companies do to thrive during times of chaos. Next, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment, we'll explain how to actively engage your clients and prospects to increase sales!
What we all want is more sales. The simple truth is. If you can make it easier for your sales team to be successful, you and your business will thrive!

What became crystal clear throughout all of the recent chaos was that human interaction and relationships can be fragile, and have become more important than ever before.

It only solidified the truth that, 'Relationships are the currency of business!'

Business 2 Community, January 12th, 2022
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SF IT Sales
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In-Person Meetup For South Florida IT Sales And Marketing Professionals
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

I am open to suggestions for how the grow should expand. Would you like to have formal presentations?

Hosted by John J. McLaughlin

Monday, January 24th, 2022: 6:00 PM to 8:00 PM EST
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SF IT vBeers Boca
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vBeers South Florida (January 19th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 1st Wed - Virtual
  • 2nd Wed- Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Wednesday, January 19th, 2022: 6:00 PM to 8:00 PM EST
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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