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Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022
Forrester, January 7th, 2022
January 7, 2022,
Volume 286, Issue 1

Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022

The right sales tech stack can improve sales productivity and broaden rep participation by:

  • Automating administrative tasks for sellers and managers.
  • Collecting valuable customer and seller data.
  • Providing real-time coaching and recommendations.

But there are myriad sales tech solutions in the market. This leads to considerable buyer confusion and fatigue, making identifying the best sales tech a daunting endeavor. Sales leaders should identify the right sales tech investments by taking four simple steps:...

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