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75% Of B2B Sales Organizations Will Use AI-Guided Selling By 2025
Datamation, January 3rd, 2022
January 3, 2022,
Volume 286, Issue 1

A new report shows that by 2025, 75% of B2B sales organizations will augment their efforts with selling guided by artificial intelligence (AI)

Many sales leaders are being driven to invest in AI, including machine learning (ML), to analyze data and the recommend next best actions, due to pressure created by the massive amounts of data available and 'revitalized budgets,' according to the market research firm Gartner last month.

Sales training will evolve to include more critical-thinking skills, particularly in data literacy.

Sales playbooks should clearly define how to use AI tools in daily sales activities, Gartner said.

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