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Marketing, Sales, And Revenue Operations: What Are They & How Do They Differ?
Business 2 Community, January 4th, 2022
January 4, 2022,
Volume 286, Issue 1

The emergence of revenue operations (RevOps) into the field of business may leave you wondering about its relationship to its well-known counterparts, marketing operations and sales operations (SalesOps)

How do we define these three operational methodologies, how do they differentiate and work together to serve a business, and-perhaps most importantly-what does that mean for the future of business?

What Is Revenue Operations?

Although it's a newer term, RevOps is actually quite simple at its core. RevOps is the exemplification of true inbound marketing: It's about aligning a business's system, tools, and processes to revolve around customers and the customer experience.

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