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Best CRM Software & Systems 2022
IT Business Edge, January 5th, 2022
January 5, 2022,
Volume 286, Issue 1

It is becoming increasingly difficult to function in the modern digital economy without some form of automated customer management

Not only has ecommerce turned even the smallest business into a global entity, but the sheer speed at which goods and services are bought and sold these days has made it all but impossible to conduct business as a manual process.

Forrester Vice President and Principal Analyst Kate Leggett writes that CRM now offers enterprises and smaller companies the opportunity to pursue a deep 'customer-first' perspective alongside operational efficiency. And as the enterprise wants to provide more personalized, differentiated experiences to customers, the CRM industry is responding with 'componentized' and vertical offerings.

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Other articles in the IT - CRM section of Volume 286, Issue 1:
  • Best CRM Software & Systems 2022 (this article)

See all archived articles in the IT - CRM section.