How to Generate Revenue Growth Using a CRM

Best CRM Software & Systems 2022
IT Business Edge, January 5th, 2022
It is becoming increasingly difficult to function in the modern digital economy without some form of automated customer management

Not only has ecommerce turned even the smallest business into a global entity, but the sheer speed at which goods and services are bought and sold these days has made it all but impossible to conduct business as a manual process.

Forrester Vice President and Principal Analyst Kate Leggett writes that CRM now offers enterprises and smaller companies the opportunity to pursue a deep 'customer-first' perspective alongside operational efficiency. And as the enterprise wants to provide more personalized, differentiated experiences to customers, the CRM industry is responding with 'componentized' and vertical offerings.

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