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Jan 3rd, 2022 — Jan 9th, 2022 Generate the Custom HTML Email for this Issue
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Volume 286, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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3 Factors To Consider When Choosing The Best Time To Send A Marketing Email
Everyone's email inbox is consistently receiving emails, especially marketing emails.
These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night. But, have you ever noticed receiving multiple marketing emails at the same time? Have you ever noticed your inbox pinging multiple times in a row or your phone notifications going off one after the other? Well, there is an explanation: email timing. Through various email testing methods, data analysis sessions and previous experiences, organizations can narrow down the best time to send a marketing email.
Business 2 Community, January 3rd, 2022
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5 Technology Trends Every B2B Marketer Should Be Aware Of
Enter 2022 and we will have B2B marketers witnessing a range of technology trends. The overarching principle driving these changes is that the customer demands a lot more.
The growing competition and race for profitability amidst the pandemic have put the customer in the driving seat. The old paradigm of leading the customer is gradually being phased out, favoring a new one - follow the customers and cater to their requirements.

As technology changes the B2B marketing strategies, marketers' teams must remain on top of industry developments. As a B2B marketer, you may have difficulty deciding where to invest your time and resources with a constant stream of new technology and execution techniques.

This is why we are covering five technology trends that you should be aware of in 2022. Getting hold of any or all of these would mean staying relevant and on top of the growing competition.

Business 2 Community, January 3rd, 2022
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Marketing, Sales, And Revenue Operations: What Are They & How Do They Differ?
The emergence of revenue operations (RevOps) into the field of business may leave you wondering about its relationship to its well-known counterparts, marketing operations and sales operations (SalesOps)
How do we define these three operational methodologies, how do they differentiate and work together to serve a business, and-perhaps most importantly-what does that mean for the future of business?

What Is Revenue Operations?

Although it's a newer term, RevOps is actually quite simple at its core. RevOps is the exemplification of true inbound marketing: It's about aligning a business's system, tools, and processes to revolve around customers and the customer experience.

Business 2 Community, January 4th, 2022
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IT - Sales
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10 Strategies To Improve Sales Performance When Your Team Is Struggling
Growth. Gains. Synergy. Low hanging fruit. Expansion. Market share. Development. Value add. Did we miss any other business buzzwords?
Last we checked, these phrases are a dime a dozen and have little meaning without a strategy behind them. What is growth if you have no destination nor a path to get there?

This sentiment is true for most teams, but especially your sales team. If there is no goal, the efforts of your team may seem Sisyphean. With no way to track success or progress, sales performance and motivation may lag.

As with any team, having goals provides direction, motivation, and even a little healthy competition (and we all know sales folks can be a bit competitive!).

Business 2 Community, January 6th, 2022
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75% Of B2B Sales Organizations Will Use AI-Guided Selling By 2025
A new report shows that by 2025, 75% of B2B sales organizations will augment their efforts with selling guided by artificial intelligence (AI)
Many sales leaders are being driven to invest in AI, including machine learning (ML), to analyze data and the recommend next best actions, due to pressure created by the massive amounts of data available and 'revitalized budgets,' according to the market research firm Gartner last month.

Sales training will evolve to include more critical-thinking skills, particularly in data literacy.

Sales playbooks should clearly define how to use AI tools in daily sales activities, Gartner said.

Datamation, January 3rd, 2022
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Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022
Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022
The right sales tech stack can improve sales productivity and broaden rep participation by:

  • Automating administrative tasks for sellers and managers.
  • Collecting valuable customer and seller data.
  • Providing real-time coaching and recommendations.

But there are myriad sales tech solutions in the market. This leads to considerable buyer confusion and fatigue, making identifying the best sales tech a daunting endeavor. Sales leaders should identify the right sales tech investments by taking four simple steps:...

Forrester, January 7th, 2022
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IT - Social Media
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4 New Social Media Tools On The Rise In 2022
Welcome to a new year! Today I have some resources to help you find other social media networks that may work well for your brand. Here's four links with tips and tricks to kick start your work week.
In order to stay up to date with the latest in marketing it's important to know about what's trending. The privacy and censorship issues over the last year have caused many to seek alternative platforms. Take advantage of these resources and improve your marketing strategy. Are you ready to learn more? Let me know how these work for you!
Business 2 Community, January 6th, 2022
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IT - CRM
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Best CRM Software & Systems 2022
It is becoming increasingly difficult to function in the modern digital economy without some form of automated customer management
Not only has ecommerce turned even the smallest business into a global entity, but the sheer speed at which goods and services are bought and sold these days has made it all but impossible to conduct business as a manual process.

Forrester Vice President and Principal Analyst Kate Leggett writes that CRM now offers enterprises and smaller companies the opportunity to pursue a deep 'customer-first' perspective alongside operational efficiency. And as the enterprise wants to provide more personalized, differentiated experiences to customers, the CRM industry is responding with 'componentized' and vertical offerings.

IT Business Edge, January 5th, 2022
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SF IT Sales
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In-Person Meetup For South Florida IT Sales And Marketing Professionals
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

I am open to suggestions for how the grow should expand. Would you like to have formal presentations?

Hosted by John J. McLaughlin

Monday, January 24th, 2022: 6:00 PM to 8:00 PM EST
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SF IT vBeers Broward
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vBeers South Florida (January 12th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

January

  • Wednesday 12th - Funky Buddha, Oakland Park
  • Wednesday 19th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Wednesday, January 12th, 2022: 6:00 PM to 8:00 PM
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SF IT vBeers Boca
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vBeers South Florida (January 19th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

January

  • Wednesday 12th - Funky Buddha, Oakland Park
  • Wednesday 19th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Wednesday, January 19th, 2022: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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