With more than 766 million members, LinkedIn is the place to be in the world of B2B sales, marketing, and branding. During the pandemic, LinkedIn evolved to become a marketplace for business that makes the benefits of in-person marketing and branding possible online, said Dan Grech, Founder and CEO of BizHack Academy, at a #BizHackLive webinar. As COVID-19-related restrictions ease across the United States, the company's efforts have made LinkedIn easier to use and leverage as a powerful branding and marketing tool.

And maybe you have a newsletter, or touch base with your contacts via email every now and then. But what about crafting an email marketing strategy?

It turns out, doing so comes with many benefits - both to promote new goods and services, and to build long-term relationships with your leads and customers. Let's take a closer look at how to do it effectively.

With such a seismic shift in customer behaviour and consumer expectations over the last couple of years, CX (customer experience) is now more important than ever before. In fact, 86% of buyers are willing to pay more for a product with a better customer experience. For the first time, businesses are no longer competing on price, but the experience throughout the customer journey.

So, which CX trends for the year ahead will shape marketing in the coming months?

They want to do business with those who are not only knowledgeable about their product or service but can also teach them a thing or two.

That's an important objective for the content you create or share. Compelling content should engage your reader, build your authority as an expert in your field, and encourage people to share what they've read with others. And the more your content is shared, the more traffic you'll get to your website or social media, thereby elevating your standing.

SEO solutions are fundamental to any business website. As you use the best SEO tools, analyzing web content is easier since it is necessary to identify the keyword hero in the search engine results. As a result, you can outrank the competition listed, particularly during a sudden Google algorithm update, because it can change your performance ranking.

Here are the top SEO marketing tools that will bring more visibility to your business:

And the topics Forrester clients ask about often reveal emerging trends. So what's top of mind for B2B sales teams? I created a list of the top five topics revenue leaders asked me about in my first quarter as a principal analyst. These are the takeaways.

How To Thrive In Uncertainty: Separate Crisis From Predicament

Crises are things that usually rally people to find solutions. Predicaments are a little more difficult. The difference is crucial, and it's a distinction every leader must come to comprehend to thrive in the often-outsized challenges of uncertain times. Thank you for the great read, Larry Robertson.

B2B Marketers: Make Your Email Newsletter a Thing

We think of our email list in a transactional manner: A sea of names to guide down the sales funnel, a vehicle to turn leads into opportunities. As a result, we create a drip campaign or an email nurture that does really work. Thank you for the great read, Dennis Shiao.

Does It Have To Be Perfect Or Can It Be Good Enough?

There's just not enough bandwidth or capacity for everything to be perfect. The competing commitments on our time and attention make it impossible to optimize every decision or project to a perfect level.Thank you for the great read, Eblin Group.

Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

I am open to suggestions for how the grow should expand. Would you like to have formal presentations?

Hosted by John J. McLaughlin

online

In-person, after work vBeers have resumed, but I will still host a virtual vBeers on the first Wednesday of each month

First Wednesdays of the Month: Please join the live meeting at 6:00PM EST with this Zoom link:

https://zoom.us/j/792850274

You can also join by phone: +1 646 558 8656 US (New York)

Meeting ID: 792 850 274

One tap mobile: +16465588656,,792850274#

Hosted by John J. McLaughlin

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

January

• Wednesday 5th -Zoom
• Wednesday 12th - Funky Buddha, Oakland Park
• Wednesday 19th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP and nonprofit - $,1000/year
• Ambassador - $2,500/year
• Premier - $5,000/year
• Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.