IT News and Events
Agile International Conference - Survive & Thrive Together - Miami 2021 (March 14th)
Dec 27th, 2021 — Jan 2nd, 2022 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 285, Issue 5 << Previous Issue | Next Issue >>
IT - Marketing
disable
3 Reasons To Improve Your LinkedIN Marketing Skills
Leveraging LinkedIn marketing is your ticket to making the most of the world's largest online networking database.
With more than 766 million members, LinkedIn is the place to be in the world of B2B sales, marketing, and branding. During the pandemic, LinkedIn evolved to become a marketplace for business that makes the benefits of in-person marketing and branding possible online, said Dan Grech, Founder and CEO of BizHack Academy, at a #BizHackLive webinar. As COVID-19-related restrictions ease across the United States, the company's efforts have made LinkedIn easier to use and leverage as a powerful branding and marketing tool.
BizHack, December 27th, 2021
(Get More Information . .) open to premium members only

3 Ways To Get More Leads From Your Content Marketing
Let's face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is supposed to drive leads and sales for your business!
So why is it that so many people struggle to see a direct ROI from their content?

Why you aren't getting leads from your content

OK, so in general, I see a few reasons why businesses don't get piles of leads from their content:

Business 2 Community, December 27th, 2021
(Get More Information . .) open to premium members only

9 Benefits Of Email Marketing: How It Can Help You Grow Your Business
When it comes to marketing your business, it's good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz.
And maybe you have a newsletter, or touch base with your contacts via email every now and then. But what about crafting an email marketing strategy?

It turns out, doing so comes with many benefits - both to promote new goods and services, and to build long-term relationships with your leads and customers. Let's take a closer look at how to do it effectively.

Business 2 Community, December 27th, 2021
(Get More Information . .) open to premium members only

B2B Content Marketing Practices That Work
At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation.
In this article, we take a look at B2B content marketing practices that work and why they are effective.

Thought Leadership Articles

When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Thought leadership articles aren't sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) that share experienced insights with the reader. These types of pieces can range in length, but the main thing they have in common is that an experienced industry insider is sharing their expertise and knowledge.

Business 2 Community, December 27th, 2021
(Get More Information . .) open to premium members only

CX Trends That Will Shape Marketing In 2022
As we enter 2022, it's the ideal time to set our marketing goals, KPIs and targets for the year ahead.
With such a seismic shift in customer behaviour and consumer expectations over the last couple of years, CX (customer experience) is now more important than ever before. In fact, 86% of buyers are willing to pay more for a product with a better customer experience. For the first time, businesses are no longer competing on price, but the experience throughout the customer journey.

So, which CX trends for the year ahead will shape marketing in the coming months?

Business 2 Community, December 28th, 2021
(Get More Information . .) open to premium members only

Marketing With Human Design - Why It Works
Human design is not about being a particular personality, so you get a label stuck: you are THIS, so you are like THAT.
A lot of times, it feels like that with any kind of profiling. For some people, it feels good and explains things they may have shamed themselves about. For others, it feels suffocating to be put in a box.

But Human Design, when you get to understand it profoundly, is not like that at all. It basically says there is a design, an imprint, an 'operating system' that can remove the struggle if fully enabled. Because you will be able to lean into who you are and do things the way that is natural for YOU and tap into the gifts and strength that you are born with while sampling and playing with your openness while interacting with the auras of others in your world.

Business 2 Community, December 30th, 2021
(Get More Information . .) open to premium members only

Sharing The Right Content Makes You Look Smart
Let's face it - everyone wants to be the smartest one in the room. People respect people who know what they're talking about.
They want to do business with those who are not only knowledgeable about their product or service but can also teach them a thing or two.

That's an important objective for the content you create or share. Compelling content should engage your reader, build your authority as an expert in your field, and encourage people to share what they've read with others. And the more your content is shared, the more traffic you'll get to your website or social media, thereby elevating your standing.

Business 2 Community, December 27th, 2021
(Get More Information . .) open to premium members only

Social Media Campaign Ideas For 2022
Are you all set for your social media work in 2022? Here are a few ideas that will help you get the best out of your efforts over the 12 months ahead.
As we approach the end of the year, our thoughts turn to the next 12 months. It can seem a weird point in time to be thinking about future social media campaigns, but things move very past in social. Take a look at the following ideas and kickstart your year with great social media content that helps with your marketing efforts.

Video in all its forms

In 2022 and beyond, video is here to stay thanks to investment from social media platforms.

Business 2 Community, December 28th, 2021
(Get More Information . .) open to premium members only

Top 9 SEO Marketing Tools For 2022
FacebookLinkedInFlipboard0 Search Engine Optimization (SEO) is a critical consideration when boosting local SEO visibility. It is also an excellent marketing solution for gathering valuable SEO data for content when aiming for high Search Engine Results Pages (SERP) rankings.
SEO solutions are fundamental to any business website. As you use the best SEO tools, analyzing web content is easier since it is necessary to identify the keyword hero in the search engine results. As a result, you can outrank the competition listed, particularly during a sudden Google algorithm update, because it can change your performance ranking.

Here are the top SEO marketing tools that will bring more visibility to your business:

Business 2 Community, December 31st, 2021
(Get More Information . .) open to premium members only

Top Email Marketing Trends For 2022
To the outsiders, it can sometimes feel like email hasn't changed that much since it was created.
Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the 'it's the end of email' mantra?

And yet, here we are, 51 years later, getting ready to uncover new email marketing trends that will help you set your email program apart in 2022 and build stronger relationships with your customers.

So if, like us, you also think the end of email is just another conspiracy theory, worry not. We've recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year - we're looking straight at you, personalization - to new developments that got us all talking and theorizing in the second half of 2021 (open rates, anyone?).

Business 2 Community, December 29th, 2021
(Get More Information . .) open to premium members only

IT - Sales
disable
Five Areas B2B Sales Leaders Are Prioritizing In 2022: Straight From The Source
Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing.
And the topics Forrester clients ask about often reveal emerging trends. So what's top of mind for B2B sales teams? I created a list of the top five topics revenue leaders asked me about in my first quarter as a principal analyst. These are the takeaways.
Forrester, December 28th, 2021
(Get More Information . .) open to premium members only

How To Get Leads In The Door With Ease (While You Do Other Things!)
Business systems and automation are essential to running a business WITHOUT working 24/7. One of the first processes you'll probably want to start streamlining is your lead generation process because even if you have a full calendar, attracting leads is a must for any business.
These leads will not only become email subscribers and social followers; eventually they will become paying customers. Service businesses grow when leads come in the door, so do a quick analysis right now. How is YOUR lead generation process performing?

The good news is thanks to software and technology, a lot of this lead generation process can be automated. But so many entrepreneurs are confused about where to start automating so let's look at that now.

Business 2 Community, December 27th, 2021
(Get More Information . .) open to premium members only

B2B Reads: Crisis vs. Predicament, New Year Planning & Transforming Companies
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How To Thrive In Uncertainty: Separate Crisis From Predicament

Crises are things that usually rally people to find solutions. Predicaments are a little more difficult. The difference is crucial, and it's a distinction every leader must come to comprehend to thrive in the often-outsized challenges of uncertain times. Thank you for the great read, Larry Robertson.

B2B Marketers: Make Your Email Newsletter a Thing

We think of our email list in a transactional manner: A sea of names to guide down the sales funnel, a vehicle to turn leads into opportunities. As a result, we create a drip campaign or an email nurture that does really work. Thank you for the great read, Dennis Shiao.

Does It Have To Be Perfect Or Can It Be Good Enough?

There's just not enough bandwidth or capacity for everything to be perfect. The competing commitments on our time and attention make it impossible to optimize every decision or project to a perfect level.Thank you for the great read, Eblin Group.

Heinz, December 30th, 2021
(Get More Information . .) open to premium members only

SF IT Sales
disable
In-Person Meetup For South Florida IT Sales And Marketing Professionals
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.
Le Meridien Dania Beach

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Make sure you have the linkedin app on your phone as it has a nice feature for easily connecting with another attendee who also has the linkedIN app on their phone. -- no need for business cards! Make sure your LinkedIN profile is current!

I am open to suggestions for how the grow should expand. Would you like to have formal presentations?

Hosted by John J. McLaughlin

Monday, January 24th, 2022: 6:00 PM to 8:00 PM
(Get More Information . .) open to premium members only

BDU's Sales Success Peer Group
Join us for networking, support and much more!
oniine

Since March of 2020, BDU's Friday sessions have continued to be a time for us all to come together to support one another, to network, to share resources and to discuss the unique challenges we as sales professionals and sales leaders are facing as we navigate selling in our new environment.

We welcome anyone who wants to join our Sales Success Peer Group. Register now for just one, a few or all of our upcoming sessions to share tools and strategies, to gain resources and new information, or just to listen. See you then

Hosted by BDU

Friday, January 7th, 2022: 12:00 pm to 1:00 PM
(Get More Information . .) open to premium members only

SF IT vBeers Broward
disable
Online: vBeers South Florida - Monthly Virtual Meetups via Zoom
online

In-person, after work vBeers have resumed, but I will still host a virtual vBeers on the first Wednesday of each month

First Wednesdays of the Month: Please join the live meeting at 6:00PM EST with this Zoom link:

https://zoom.us/j/792850274

You can also join by phone: +1 646 558 8656 US (New York)

Meeting ID: 792 850 274

One tap mobile: +16465588656,,792850274#

Hosted by John J. McLaughlin

Wednesday, January 5th, 2022: 6:00 PM to 8:00 PM
(Get More Information . .) open to premium members only

vBeers South Florida (January 12th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

January

  • Wednesday 5th -Zoom
  • Wednesday 12th - Funky Buddha, Oakland Park
  • Wednesday 19th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Wednesday, January 12th, 2022, 6:00 PM to 8:00 PM
(Get More Information . .) open to premium members only

SF IT vBeers Boca
disable
vBeers South Florida (January 19th) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

January

  • Wednesday 5th -Zoom
  • Wednesday 12th - Funky Buddha, Oakland Park
  • Wednesday 19th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Wednesday, January 19th, 2022: 6:00 PM to 8:00 PM
(Get More Information . .) open to premium members only

Sponsor - SIM
disable
Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .) open to premium members only

Sponsor - ISACA
disable
ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
(Get More Information . .) open to premium members only

Sponsor - ISSA
disable
South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
(Get More Information . .) open to premium members only

Sponsor - Refresh Miami
disable
Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .) open to premium members only

Sponsor - Palm Beach Tech
disable
Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
(Get More Information . .) open to premium members only

Sponsor - SFHIMA
disable
South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
(Get More Information . .) open to premium members only

Sponsor - PMI
disable
PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
(Get More Information . .) open to premium members only

Sponsor - IIBA
disable
IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
(Get More Information . .) open to premium members only

Sections in this issue:
click to jump to section