IT News and Events
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IT News and Events IT News and Events
Volume 285, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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9 Things High-Performing Marketers Do Differently
Salesforce published its seventh annual State of Marketing report this year. It was based on a survey of 8,227 marketers around the world.
One of the most interesting - and under-reported findings - were the things high-performing marketers do differently.

Salesforce categorizes 'high performers' as respondents who were 'completely satisfied with their overall marketing performance and the outcomes of their marketing investment.' This group represents 14% of the survey sample (N = ~1,152).

Business 2 Community, December 20th, 2021
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Event Tracking: Why Mastering This 15-Minute Influencer Hack Is A Must
Time and again, influencer marketing is touted as one of the most effective means of converting audience hearts, minds and ultimately wallets
In fact, 90% of respondents in a recent survey said they believe influencer marketing is a highly effective marketing medium; however, only 67% are actually measuring the return on investment (ROI) of their campaigns.

You aren't alone if that percentage stumped you, too. Over 40% are not measuring their ROI. The million-dollar question is why not? In our world, 'inability to measure the lower funnel results' and 'influencer marketing' simply don't belong in the same sentence. There are so many tools and tricks available to help marketers track their efforts, there is no excuse not to!

AiTHORITY, December 20th, 2021
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12 Ways To Breathe New Life Into Your Social Media Strategy Next Year
What's one way a business can breathe new life into their social media strategy for the new year?
When evaluating their successes and their failures at the end of each year, many businesses may find that their social media strategies didn't perform in the way that they hoped, but, maybe due to a lack of resources or know-how, they plan to use the same strategy again in subsequent months. Rather than stick with the same old strategy year after year, consider one or more of the following steps for revamping your social media marketing.
Business 2 Community, December 22nd, 2021
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43+ Creative January Marketing Ideas To Start The New Year With A Bang
January. Some call it the Monday of months. Some call it the holiday let-down season. The Chinese zodiak calls it the month of the ox. But if you're an optimist like us, we call it the month of new beginnings!
The world is your oyster when it comes to making a splash in your market. And we've got tons of easy and creative marketing ideas to last you all month long.

Read on to find:

  • A full list of January awareness themes, holidays, and national days.
  • Tons of creative ways to use them for unique and meaningful marketing.
  • Marketing planning tips and ideas to stay successful all year.

Let's dive in!

Business 2 Community, December 21st, 2021
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How To Pick Out The Best Marketing Automation Platform For Your Business
Surviving in today's marketplace requires organizations to be at the very cutting edge of new technologies and solutions; otherwise, the competition will leave them in the dust.
The advent of market automation software solutions presented a way for marketers to engage with customers, set up their workflows, and analyze the results of their initiatives.

There are innumerable marketing automation platforms available to marketers today, but they are not all created equal. Choosing the right software can make the difference between success and failure, and that's what we're going to be looking into in this piece. Let's get right into it.

Business 2 Community, December 23rd, 2021
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Top 10 Tools To Have In Your Marketing Tech Stack In 2022
There was a time when marketers had very few choices in automation. It was a challenging time. In a way, it still is. But now the problem lies with having too many.
Just imagine this. The year was 2011. The marketing automation landscape was picking up, and marketers had a mere 150 marketing technology tools. Fast forward to ten years later, and that number is more than 50 times higher at 8000 and counting.

What is a Marketing Technology Stack?

Gartner defined Marketing Technology Stack or 'Martech Stack' as 'a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations.' A Marketing tech stack is categorized into:...

Business 2 Community, December 23rd, 2021
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IT - Sales
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How Sales Leaders Can Generate More Pipeline
'My sales team has too many opportunities and too much pipeline,' said no sales leader ever.
Recent changes in B2B buying habits offer sales and marketing leaders a unique opportunity to adopt a new approach to building pipeline that will support reps' quota attainment efforts.

Sales Leaders Don't Care About Leads - They Care About Opportunities

Let's face it: Sales leaders and their teams never cared about leads. They've always cared about qualified opportunities that turn into closed deals, rendering the lead construct outdated.

Forrester, December 21st, 2021
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SF IT Sales
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BDU's Sales Success Peer Group
Join us for networking, support and much more!
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Since March of 2020, BDU's Friday sessions have continued to be a time for us all to come together to support one another, to network, to share resources and to discuss the unique challenges we as sales professionals and sales leaders are facing as we navigate selling in our new environment.

We welcome anyone who wants to join our Sales Success Peer Group. Register now for just one, a few or all of our upcoming sessions to share tools and strategies, to gain resources and new information, or just to listen. See you then

Hosted by BDU

Friday, January 7th, 2022: 12:00 pm to 1:00 PM
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PeopleTek News
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Leadership Journey
Leadership development is a process, not a one-time event. The Leadership Journey takes place over twelve sessions, giving every leader the opportunity to maximize their growth potential.
The PeopleTek Journey will help you:
  • Uncover how you communicate
  • Empower you with the methods to be most effective in communicating and working with individuals or group of people
  • Build critical competencies and raise your peak performance level
  • Help you at any stage of your career to overcome hurdles standing in the way of your progress
  • Help you with new challenges you may be facing in a new role
  • Learn to harness your strengths
  • Identify and improve upon gaps in your leadership
  • Become more effective, more confident, and grow overall as a leader and person

Is the Journey Program right for you? Of course it is!

PeopleTek News, December 20th, 2021
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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