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IT - Email
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Enterprise Email Encryption Without Friction? Yes, It's Possible
Secure communication enables more efficient communication and the secure exchange of digital documents
It can also be a fantastic customer service tool and - crucially - it allows organizations to comply with a perpetually changing landscape of industry- and region-specific data protection regulations.
According to a recent Pulse and Echoworx survey, 90 percent of polled executives have gotten that memo and consider data and document security a priority to be addressed by allocating budget for email encryption solutions.
So, if money is (nominally) not the problem, what is? It mainly comes down to this: Pinpointing an email encryption solution that will be effective for a variety business use cases is not an easy feat.
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IT - Marketing
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Building A Successful Influencer Marketing Strategy
Influencers on social media are a relatively new phenomenon in recent years
From their early days trying to learn more about beginner's photo editing tutorials, to eventually having millions of followers, these influencers have come a long way. They are bona fide celebrities today and are often as well-known as actors, athletes and musicians. And partnering with an influencer as part of your marketing strategy can ensure your product and service reaches the right audience.
Not only do these influencers set trends and connect with/entertain their audiences, but they can also help businesses grow. If you work directly with a major influencer, it can lead to a lot of reach and exposure for your product or service.
In order to do influencer marketing right, you need a strategy. This article will go over a few helpful tips to help you build up a successful marketing strategy featuring influencers..."
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27 Of The Best Marketing Automation Software Companies For 2022
Solutions Review's listing of the best marketing automation software companies is an annual look into the solution providers included in our Buyer's Guide and Solutions Directory
Our editors gathered this information via online materials, reports, product demonstrations, conversations with vendor representatives, and free trial examinations.
Manual management of marketing campaigns is becoming an increasingly lofty task, especially since customers use more channels than they ever have. Each channel creates new areas for data to be collected and harnessed. Keeping up with the competition takes a lot more than a superior product: it comes down to effective marketing strategies. A marketing automation tool can help your company eliminate the monotony of campaign management while keeping your valuable customers engaged.
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7 Ways Data Analytics Is Boosting The ROI Of Digital Marketing
Digital marketers are facing more competition than ever, so data analytics is key to driving their ROIs.
Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit. But driving sales through the maximization of profit and minimization of cost is impossible without data analytics.
Data analytics is the process of drawing inferences from datasets to understand the information they contain. It helps marketers with insight, which is the capacity to gain a deep understanding of their target audience. Whether marketers intend to reach new customers or persuade the existing ones, here are ways analytics is boosting returns on investment (ROI):
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9 Lead Nurturing Strategies That Work (+ The Best Marketing Tools That Help)
One of the most exciting things for any business is to get new customers. Granted, you love your existing ones and go out of your way to keep them happy, but having a steady stream of leads is crucial to keep the dream going
That said, it's also true that not everyone who visits your website is ready to make a purchase. And that's ok. It's part of the buyer's journey, and it behooves you (and them) to court them as you would any important relationship in your life.
You want to let them know you noticed they stopped by. You want to let them know that you want to help them - and that even if they're only looking for information right now, you'll happily provide them with helpful tips and tricks to make their lives easier.
Therein enters lead nurturing.
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Email Marketing: A Complete Guide To Increasing Lead Generation And Conversion Rates
When it comes to marketing, there are a myriad ways to reach your audience.
Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it's also crucial to pay attention to the digital landscape - especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you.
Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing...
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Sales And Marketing Alignment Or Integration?
I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization.
Looking back, historically, it has made sense to separate the functions. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. It's job was to make masses of people and organizations aware of our companies and our products. It created high level interest that would attract people to want to learn more. Typically, it dealt with things like PR, advertising, events, and other methods of driving awareness. It created content, mostly around products and their application in markets. As the web involved, it created websites to engage prospects.
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Top 8 Fresh Customer Success Trends To Keep Up With In 2022
After an eventful year like 2021, there are bound to be fundamental changes to the world of customer success.
Old paradigms have been challenged and, as a result, have evolved. Many of the trends I wrote about last year didn't just come to fruition this year, they've evolved and shifted along with the customer success space.
With over 90% of organizations having a dedicated CS position in their company (The State of Customer Success 2021, report by TSIA), it's clear that businesses around the world have adapted to include both CS mentality and personnel into their ranks.
Now comes the most pressing question on our minds: how will the 2022 customer success trends look?
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IT - Sales
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Being A Buyer Is A Foreign Concept To Customers
As sales people, we know what our job is. We have to generate revenue through finding customers who have a need for our solution.
We do the same things day after day. We prospect to find new opportunities, we work on deals, helping the customer move through their buying process and selecting a solution.
We are constantly working with people in various stages of their buying journey, preparing for meetings, educating customers, conducting demonstrations, doing research, developing and presenting proposals.
While each situation is different, in general, the activities we do are similar. We even have processes that help guide us through the most critical activities. We do the same thing day after day, week after week. We develop routines, we become comfortable with these cadences.
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2021: The Sales Enablement Year In Review
A number of trends in the B2B sales space have disrupted, challenged, and motivated sales enablement teams this year.
As the first quarter of 2022 begins, let's understand how these macro trends and the pandemic have reshaped our function and industry.
First, the multitude of sales enablement tech acquisitions we've seen allows us to brag that Forrester accurately predicted 2021 to be the year of aggressive consolidation. Our prediction was rooted in our 2020 observation that purchase influencers wanted to reduce costs and consequently demanded greater value from their core partners.
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9 Tips On How To Improve Sales Performance
If you're anything like me, after every end-of-quarter blitz you may think, 'Whew, what a rush. How can we improve for next quarter?' I contemplate this whether we hit our goals or not.
As the VP of Sales at RFPIO, I'm constantly on the lookout for how to improve sales performance. Not just for my team, but for our whole organization.
The sales process is unique to your particular brew of product and buyer profile. There are no magic bullets to improve sales performance no matter your bailiwick. With that in mind, I compiled this list of tips with the intent that they can be generic enough to apply to a majority of sales processes. They're recommendations on where you can look to make incremental changes. Some may be obvious, but that doesn't make them any less important to address if you want to improve performance...
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BDU's February Book Club: 25 Sales Habits Of Highly Successful Salespeople (Feb. 17th)
Join us for great conversation, new ideas and inspiration!
Have you been meaning to read more, or perhaps you've set a goal to finish at least one new book a quarter? Are you doing all you can do for your professional development? Come join BDU (Business Development University) for 'Sales Talk,' our virtual Sales Success Book Club!
On Thursday, February 17th, 2022 we'll be discussing the book "The 25 Sales Habits of Highly Successful Salespeople" by Stephan Schiffman.
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Avoid These 3 Sales Performance Stumbles
Often, success is a culmination of multiple elements working together flawlessly
Think about a car, which has a variety of parts that each serve a critical function. Ignore a rattling sound coming from under the hood for long enough, and it's likely just a matter of time before you end up broken down.
Just a single failure point could spell disaster for even the most thoughtfully designed sales teams and strategies. But not all sales issues are equal, so it can be challenging to isolate which ones you or your sales leadership want to prioritize as you scale your organization and grow revenue. In fact, many sales leaders and frontline managers will approach solving these critical problems in ways that are not scalable or that wind up creating more problems in the future.
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BDU's Sales Success Peer Group (Jan. 7th @ Noon EST)
Join us for networking, support and much more!
Since March of 2020, BDU's Friday sessions have continued to be a time for us all to come together to support one another, to network, to share resources and to discuss the unique challenges we as sales professionals and sales leaders are facing as we navigate selling in our new environment.
We welcome anyone who wants to join our Sales Success Peer Group. Register now for just one, a few or all of our upcoming sessions to share tools and strategies, to gain resources and new information, or just to listen. See you then!
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IT - CRM
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28 Of The Best CRM Software Companies To Know About For 2022
Solutions Review's listing of the best CRM software companies is an annual look into the solution providers included in our Buyer's Guide and Solutions Directory.
Our editors gathered this information via online materials, reports, product demonstrations, conversations with vendor representatives, and free trial examinations.
A company's interactions with its customers are a driving force behind its ever-evolving marketing and sales strategies, which is why so many companies have turned to Customer Relationship Management (CRM) solutions to help them turn those interactions into ongoing relationships. With these solutions, marketers can automate tasks, analyze large quantities of data, and generally improve customer and employee experiences. Since CRM solutions cover such a range of capabilities for businesses of all shapes and sizes, the marketplace continues to grow in new and unique ways.
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SF IT Sales
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BDU's Sales Success Peer Group
Join us for networking, support and much more!
oniine
Since March of 2020, BDU's Friday sessions have continued to be a time for us all to come together to support one another, to network, to share resources and to discuss the unique challenges we as sales professionals and sales leaders are facing as we navigate selling in our new environment.
We welcome anyone who wants to join our Sales Success Peer Group. Register now for just one, a few or all of our upcoming sessions to share tools and strategies, to gain resources and new information, or just to listen. See you then
Hosted by BDU
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PeopleTek News
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Stressful Or Joyous Times?
It's that time of year when pending goals and projects targeted for completion are looming overhead. It's also the time for vacations, families, friends, and holiday traditions. This often creates joy as well as stress.
"Busy is a choice. Stress is a choice. Joy is a choice. Choose well."- Ann Voskamp
Are you in tune with both? Do you have a sense of how your team, colleagues, and even family members are feeling?
We believe most would share that 2021 was a better year than 2020, but it continues to have its challenges with seemingly never-ending health risks, job security, and a questionable economy.
Don't disregard behaviors that may be 'off'. Having a blend of emotions as the year-end approaches is to be expected, but how is it being managed? How are you managing it?
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP and nonprofit - $,1000/year
- Ambassador - $2,500/year
- Premier - $5,000/year
- Executive - $10,000/year
Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, IT - CRM, SF IT Sales, PeopleTek News, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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