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Volume 285, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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Browse The Best Email Security Gateways For Your Enterprise
Finding the best email security gateway is vital to protect companies from cyber attacks. Here's a look at the current market leaders and their standout features
Business email has been around a long time, but that doesn't mean it's always safe to use -- quite the contrary.

As you sit here reading, hackers and other cybercriminals are drawing a target on your company's back, and the bull's-eye mark is your corporate email, the wide-open entry through which hackers can gain admission to your proprietary information and wreak general havoc. No industry is safe, and the incidents of email phishing attacks, ransomware and other malicious attachments are on the rise. But there's something companies can do to protect themselves.

SearchSecurity, December 8th, 2021
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Top 11 Email Security Best Practices For 2022
Attackers exploit email every day to break into corporate networks, but the risk can be reduced by promoting 11 email security best practices.
In the past, email security best practices could be summarized quickly: Don't trust email because email is an unauthenticated, unreliable messaging service. This is still mostly true, and the same best practices for email security for employees from 1989 still hold: Use strong passwords, block spammers, don't trust offers that are too good to be true and verify requests even from trusted entities.

As email becomes increasingly critical to business success, however, a stronger set of email security best practices is recommended.

SearchSecurity, December 7th, 2021
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IT - Marketing
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Get Ahead Of The Competition With These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche
You can succeed at building your brand online if you know what's working with your specific audience. Staying up to date with the latest strategies from your competitors can help you effectively reach them better. There are several tools that can help you discover what's working and what's not. Would you like to improve your marketing campaigns? Take advantage of these resources, and let me know how these work for you!
Business 2 Community, December 7th, 2021
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3 Disruptive Trends That Will Shape Marketing In 2022
The world let out a collective sigh of relief when 2021 arrived. We congratulated ourselves for navigating 2020 and welcomed the year when things would finally go back to normal. But as we wrap the year, it's become clear that 'normal' is a thing of the past.
This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won't work tomorrow. Let's look at the three growth trends we saw in 2021 and how they will shape marketing in 2022.

Less data, more privacy and the return of growth hacking

In April 2021, Apple rolled out iOS 14.5, which made it so that apps required your permission to track your online behavior and serve personalized ads. Predictably, most users didn't think twice before opting out. Suddenly, the user-level tracking data central to effective audience targeting and marketing attribution was restricted.

techcrunch, December 9th, 2021
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10 Stats To Consider When Building A B2B Content Marketing Strategy
Are you considering a B2B content marketing strategy for next year? Are you laying the groundwork for a content creation plan?
Are you looking to revamp your existing B2B content marketing program?

If you answered yes to any of the above questions, we've put together 10 statistics to help guide your strategy. Let's take a look.

Content is driving the buying process for your prospects. In a recent survey, 67% of the respondents stated that in 2021, they relied more on content to help guide their purchase decisions than they did in 2020.

Business 2 Community, December 10th, 2021
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8 Marketing Tips To Boost Your Website Traffic This Festive Season
It is screaming holidays everywhere! Crazy deals on the latest technology, brand new apparel designs, and multiple other lifestyle products have got us whipped, and why not?
It is the one time we desire and demand more than usual. Almost every individual is excited and pumped up to ring in the festivities. Jovial is the mood and businesses have sky-rocketing sales under their hood!

When everything is in abundance, why should marketers shy away from demanding an extra lot of customers? These extra customers would probably be the conversions from the traffic on their business's website. So, they would want to put in extra effort into attracting more traffic to their site if they want to boost their product sales. To boost and increase their sales and conversion business should need business plan templates for promoting their products during this festive seasons to reach their target.

Business 2 Community, December 9th, 2021
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The 2 Types Of White Papers That Drive B2B Technology Sales
71% of B2B technology buyers have read at least one white paper within the past 12 months.
And B2B marketers stated that white papers drive more leads and revenue than any other type of content.

A professional white paper can help you:

  • Demonstrate that you have strong knowledge of your buyers' businesses, roles, and industries.
  • Provide customers with insights into their problems and how to solve them.
  • Build a business case for your solutions.
  • Position yourself as an authority in your space.
  • Educate and nurture B2B technology buyers as they move through your sales funnel.

Although white papers can deliver a lot of value, many marketers have a hard time getting these projects off the ground. The first roadblock is picking a topic that will engage your audience.

Business 2 Community, December 7th, 2021
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Why Business Owners Need A Social Media Presence + 7 Tips For Optimizing Your Profiles
Love it or hate it, social media is here to stay.
Research shows that online platforms like Facebook and Twitter have cemented themselves in the lives of consumers by providing a way for them to discover new brands and engage with companies that share their values and that can help them meet their needs both at home and in business. According to a recent Harris Poll commissioned by Sprout Social, some 55% of consumers say they use social media to learn about new brands, and 78% said they're more willing to buy from a company after having a positive experience with them on social media.
Business 2 Community, December 8th, 2021
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The B2B Marketer'S Quick Start Guide: Sales Intelligence
In today's digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer-almost too many.
My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I'll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Without further ado.

Welcome to the eighth installment of The B2B Marketer's Quick Start Guide. Today's post is about Sales Intelligence platforms/tools. Check out the previous quick start guide posts on live chat and data visualization.

Heinz Marketing, December 9th, 2021
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3 Digital Marketing Tactics That Will Increase Your Website's Conversion Rate
Sales, sales, sales.the dreaded word that makes executives' heartbeat a little bit faster whenever they hear it. For some, that increased heartbeat can be directly attributed to the sheer enthusiasm that comes with achieving sales goals and all the perks and rewards affixed to sales success.
"However, for other executives - the word 'sales' is a perturbing term that gives them nightmares while sleeping and goosebumps when they're awake.

That's because so much of a company's success solely relies on its ability to sell. Actually, let me rephrase that, all of a company's success relies on its ability to sell. And in the age of ecommerce, many of a company's sales will come via its website. In fact, according to The Census Bureau of the Department of Commerce, the estimate of U.S. retail e-commerce sales for the third quarter of 2021 totaled $204.6 billion -which was actually a decrease of 3.2% from the second quarter of 2021..."

Business 2 Community, December 9th, 2021
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3 Things You Absolutely Need To Run A Strong Marketing Operation
Do you have a strong marketing operation? Is your team aligned? Are your processes optimized? Are you getting the results you want?
Or are you constantly struggling? Having worked with a variety of clients, we've seen the inner workings of all sorts of brands. And it isn't always pretty. But one thing is for sure: Regardless of your size, or how many years you've been in business, you can get always better results by strengthening the three core pillars of your operation. Not sure what those are or how to do it? We have the tips you need to succeed.
Business 2 Community, December 8th, 2021
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IT - Sales
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9 Tasks Sales Teams Should Focus On During New Year Q1 Planning
The first quarter of any new year is the perfect time to start afresh with new ideas and initiatives aimed at achieving even more success than the previous year.
But before you begin, a little planning and preparation is essential. For sales teams specifically, focusing on the following nine tasks first can ensure you're on the right track from the start.

During Q1 planning for the new year, what's one thing sales teams should focus on, and why?

Business 2 Community, December 6th, 2021
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Sales Hacker: Looking Beyond The Crystal Ball: How To Accurately Forecast Commissions
When done incorrectly, commission forecasting is like looking into a crystal ball: it can be misleading.
With the fiscal year coming to an end, many companies are rethinking their compensation plan design. What forecasting insights indicate a need for comp plan design changes? What methodologies are being used to leave the guesswork and human subjectivity behind? How are companies leveraging commission data to accurately forecast sales expenses?
Sales Hacker, December 9th, 2021
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'Advancing The Sale'
Most of our time, as sales people, is figuring out, 'What do we do next to win this deal?'
We focus on the steps to advance the sale. We think of things like, 'Who are the decisionmakers, how do we reach them? How do we respond to competition? What more information should we be providing them? What do we need to do to get a decision by the date we need it?'

It's always important to think about the things we need to do next for each opportunity. But I wonder, what are we missing?

Business 2 Community, December 8th, 2021
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2021 In Review: A Recap Of The Shifts That Every Sales Leader Should Know About
2021 brought monumental shifts to the B2B sales world. Throughout the year, Forrester's B2B Sales Executives service published key research on how sales leaders should address these changes, and we've highlighted that research below.
Many changes in B2B selling are a result of shifts in how B2B buyers prefer to purchase products. Digitally native Millennials and Gen Z'ers continue to enter the workforce, bringing different sets of expectations that don't align with traditional B2B sales motions. They prefer to engage digitally, work remotely, and come to purchasing conversations armed with their own extensive research, forcing B2B sellers to up their game. They also prioritize things beyond money and flexible work, such as data privacy; community activism; and diversity, equity, and inclusion (DEI) efforts, putting further pressure on sales organizations to attract talent and close business.
Forrester, December 10th, 2021
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What Are The Two Biggest Factors Impacting Your Win Rate?
I get into a lot of conversations with sales people and leaders about winning business. Win rates are too low, I ask people what they think they need to do to increase the win rate
Usually the answers have something to do with product/offering capabilities and competitiveness, and the standby-price.

But, as we dive into really understanding what most impacts win rates, we find two factors dominate: First, we are chasing the wrong deals. Second, too many of the deals we chase aren't real.

Both of these are qualification issues, and the fastest way to improve sales performance is to disqualify more viciously.

What does this mean?

Business 2 Community, December 10th, 2021
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4 Powerful Ways To Nurture Your New Leads
Do you want to forge stronger connections with your leads and eventually turn them into customers? If you're like most business owners and marketers, the answer is yes!
One of the best things you can do to accomplish this task is to nurture your new leads. Simply put, lead nurturing is when you establish and strengthen rapport with your prospects, regardless of where they are in their journey with your brand.

Nurturing includes offering users helpful advice, providing resources, and being there when a visitor runs into a problem that they can't solve alone.

First impressions can significantly impact how consumers view your business, so you have to start reaching out to visitors when they show interest in your products, services, or company. That's why today, I'm going to go over several powerful ways you can nurture your new leads and turn them into loyal customers.

Business 2 Community, December 7th, 2021
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Taking The Next Step: How Will B2B Sales Evolve In 2022?
Kevin O'Regan, senior vice-president EMEA at Seismic, predicts how B2B sales will evolve over the course of 2022
It has been another year of significant change in B2B sales. While 2020 was all about rapid adaption to ensure business continuity, the focus in 2021 was firmly on consolidating new processes and scaling activities to improve business performance in the post-pandemic environment.

As we look ahead to 2022, things will shift once again as buyer preferences, priorities and ways of working continue to evolve. The simple fact is that B2B buying has fundamentally changed. Today's organisations must be agile enough to adapt and keep pace with shifting buyer preferences, while at the same time considering how they can differentiate themselves moving forwards.

Information Age, December 9th, 2021
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Are You 'Connecting' With Your People?
I was coaching an outstanding sales manager. She's committed to her team and improving the performance of each person on the team. She cares deeply for each of them and their success. She coaches each person, having a very disciplined approach in leveraging data and how they worked.
She reached out to me saying, 'Dave, I think I'm doing the right things in working with my people, but it doesn't seem to be working. Somehow, I'm not connecting.'

Her situation is not unusual. I see managers at all levels who are trying to do the right things with their people and their organizations, but somehow they aren't connecting.

Their assessments of the people and situations are correct. They invest the time in coaching (at least trying to) coach their people. They seem to be doing all the right things, but it still isn't working.

Business 2 Community, December 11th, 2021
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3 Ways AI Is Closing The Sales Talent Gap
The sweeping talent shortage across industries is hitting sales teams hard - and this should be cause for concern among tech decision-makers.
For instance, the U.S. tech industry is expected to hire more than any other sector this Q4. Yet, HR and talent acquisition teams are struggling to fill sales roles, making it harder for tech companies to sustain growth without a robust sales team to lead the charge.

There's no denying the limited amount of top sales talent. But the talent shortage in sales isn't solely a recruiting problem - it's also an on-boarding and training problem. If tech executives want to get ahead of this issue, they should consider how AI and other tech can help bolster their sales departments.

CXOtoday.com, December 10th, 2021
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9 Benefits And Reasons Why You Should Educate Your Clients
Educating your clients is a great way to increase customer loyalty and retention. Additionally, it allows you to stay up-to-date on the latest trends in your industry so you can offer them the best service possible.
This blog post highlights 9 reasons why educating your clients is a wise business decision.

#1 By educating your clients, you can support their informed decisions

Some clients may be lost or uninformed enough to make a good business decision, or they may simply need some guidance - education. For this reason, it's important to educate your clients. Your knowledge and expertise can be a great asset to their success.

People will be more inclined to return in the future if you take the time to explain things to them and they will appreciate the effort.

Business 2 Community, December 7th, 2021
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IT - CRM
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How CRM Functionality Helps Your Infrastructure Adjust To A New Normal
Customer relationships and your company's customer relationship management shouldn't have to take a back seat because of the pandemic.
The way you interact with them, though, should take the pandemic and its effect on your buyers into account. With more people staying home, buyers are making more online purchases for services and goods at a faster rate than pre-pandemic, meaning they are adjusting their perception of your company and its salesforce from face-to-face to digital interactions.

The ongoing shift toward a digital-first, automation-minded economy is transforming the way businesses view their sales infrastructure. It's an undisputed reality that the past 18 months have reshaped how small and medium-sized businesses make sales and interact with prospects while compressing the timeline for long-range planning.

Business 2 Community, December 6th, 2021
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The 6 CRM Vendors To Watch In 2022
Solutions Review's CRM Vendors to Watch is an annual listing of solution providers we believe are worth monitoring in the coming year
The process of searching, evaluating, purchasing, and deploying a Customer Relationship Management (CRM) solution is not as simple as it once was. There's no such thing as a one-size-fits-all approach to CRM software, especially since solutions come in various flavors and each features a particular set of capabilities, strengths, and drawbacks.

To help you keep your finger on the pulse of the marketplace, we've turned our gaze to the future of CRM software. Whether its inclusion in a recent analyst report, the release of an innovative new tool, or a bump in venture funding, these are the CRM vendors that have earned watch list status from Solutions Review for the year ahead. Companies are commonly included if they demonstrate a product roadmap aligning with our meta-analysis of the marketplace. Other criteria include recent and significant funding, talent acquisition, a disruptive or innovative new technology or product, or inclusion in an analyst publication.

Solutions Review, December 8th, 2021
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Salesforce Data Export: A Reliable Backup & Recovery Tool?
Does your organization use Data Export to take backups of your Salesforce data?
While Salesforce recommends using third-party backup solutions, as per the Gearset's State of Salesforce DevOps 2021 report, more than 30% of businesses still use Data Export or a similar tool to back up their Salesforce orgs.

In this blog, we will discuss what Salesforce Data Export is, its uses, limitations and different methods of exporting data in Salesforce.

Business 2 Community, December 6th, 2021
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PeopleTek News
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Stressful Or Joyous Times?
It's that time of year when pending goals and projects targeted for completion are looming overhead. It's also the time for vacations, families, friends, and holiday traditions. This often creates joy as well as stress
"Are you in tune with both? Do you have a sense of how your team, colleagues, and even family members are feeling?

We believe most would share that 2021 was a better year than 2020, but it continues to have its challenges with seemingly never-ending health risks, job security, and a questionable economy.

Don't disregard behaviors that may be 'off'. Having a blend of emotions as the year-end approaches is to be expected, but how is it being managed? How are you managing it?..."

PeopleTek, December 9th, 2021
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SF IT vBeers Boca
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vBeers South Florida (December 15th) Biergarten Boca
vBeers meetups are informal networking events for South Florida Tech professionals.

Happy Holidays!

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

December

  • December 15th - Biergarten Boca, Boca Raton

January

  • Wednesday 5th - Zoom
  • Wednesday 12th - Funky Buddha, Oakland Park
  • Wednesday 19th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Wednesday, December 15th, 2021: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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