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Volume 285, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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5 Macro B2B Marketing Trends To Watch In 2022
As we approach the end of 2021, it's time to look at key 2022 B2B marketing trends that will emerge in the year ahead
As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing's influence on the B2B world will continue to be significant. So what macro trends will likely have the biggest impact on firms in the coming year? Here's a list of five macro B2B marketing trends to watch in 2022.
Business 2 Community, November 29th, 2021
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Top Internet Of Things (IoT) Trends For 2022: The Future Of IoT
The growing Internet of Things (IoT) is connecting devices to a variety of sensors, applications, and other IoT elements to automate business processes and support human efficiencies in business and the home
IoT continues to change as engineers and companies discover new use cases and develop the infrastructure necessary to support more IoT networks.

Read on to learn about some of the top Internet of Things trends of today and how they'll impact the course of development in this field:

Datamation, November 29th, 2021
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5 Ways To Boost Sales With Social Media Marketing
Social media marketing is one of the most powerful ways to connect with your audience and get more sales.
When you consider that over 3.96 billion people use social media, this shouldn't come as a surprise.

The thing is, there are more marketing options and platforms than ever before. This situation can lead to confusion when business leaders and marketers take their on-site marketing efforts to the social realm.

Today, I hope to clear up some of the confusion and provide you with several actionable ways to get more value from your social media marketing strategy. I believe this advice is applicable to businesses both large and small.

Are you ready to get started? Let's dive in!

IT Business Edge, December 1st, 2021
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7 Ways B2B Marketers Can Make 2022 Their Best Year
Whether you had a great content marketing year or a let's-not-talk-about-it year, it's nice to know that a fresh start is around the corner.
A new year brings more opportunities to experiment, refine, and improve your B2B marketing at every level, helping you get results you want to brag about. But how do you make that happen, especially if your marketing team has been struggling this year? Our advice to all B2B marketers is always the same: Just take it back to basics.

How B2B Marketers Can Be More Successful in 2022

A little work now saves you a lot of stress later, which is why we always recommend doing a little housekeeping and planning to make sure you start the new year on the right foot. Tackle these to-dos, and you'll set your team up for success once you get back from your holiday break.

Business 2 Community, December 2nd, 2021
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Enterprise Marketing Best Practices For 2022
By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies
The focus on growth and expansion demands integrated, multi-channel marketing strategies based on solid, in-depth customer research.

In the midst of all the marketing noise right now - especially while facing down COVID-19 supply chain issues and major changes in shopping behavior - what are some clear ways to gain a competitive advantage?

Here are the top enterprise marketing best practices for 2022 that can help you reach more customers and scale your business:

Business 2 Community, December 2nd, 2021
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Your 2022 Guide On How To Get The Most Out Of Video Marketing
In the past few years we've seen a massive increase in video content popping up online, and there's no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience, improve brand awareness, and boost leads and sales.

In fact, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Some other benefits of video marketing include...

Business 2 Community, November 30th, 2021
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How To Execute An Amplified Marketing Strategy
Content marketers today face a constant struggle between keeping up with the volume of content they're expected to produce and getting creative to produce rich, quality work that deeply impacts their audience.
"Content marketing is recognized as a powerful tool, driving higher conversions than traditional marketing. However, the teams creating that content are using an outdated playbook that focuses on serving algorithms before audiences by constantly churning out posts targeting bots over brains.

In an Accenture survey of more than 1,000 marketing executives across the globe, respondents were unanimous: Content overload is a top challenge. And 50% said they currently have more content than they are fully prepared to manage..."

TechCrunch, December 1st, 2021
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3 Tips For Developing Content That Will Reach Your B2B Target Audience
Content is easier than ever to find and consume, which is why it's important to make what you say count
With constant streams across countless platforms, it can be easy to go unnoticed or get lost in the shuffle. Whether via unique information or highly tailored content with a creative spin, the ability to effectively reach B2B target audiences with memorable content remains a top challenge for B2B marketers.

When publishing content, the first thing to ensure is that it can be read and understood. Provide key takeaways - best practices, tips and hacks that readers can use in their daily work. Consider these tips to grab your audience's attention in an environment saturated with information and messages from brands and individuals competing for their focus.

Business 2 Community, November 30th, 2021
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How To Make Your Marketing Message Stick
How do you make your marketing message something that people will remember? You have to make it sticky.
"In their book, 'Made to Stick, Why Some Idea Survive and Others Die,' brothers Chip and Dan Heath define a sticky idea as one that is understood, remembered, and creates some kind of change in a person's opinion, behavior, or values. They studied the panorama of what makes ideas sticky by examining urban legends, ad campaigns, and even proverbs.

What they discovered was that making an idea stick is not about being charismatic, having lots of resources behind you, or even being a creative genius. What they identified were six traits that make ideas sticky...."

Business 2 Community, December 1st, 2021
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3 Tips To Innovate Your B2B Marketing
Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? New channels? New strategies?
Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it.

In this post, we take a look at three ways to innovate your B2B marketing, while preserving the results you are already getting.

Do Research

Where do you start when looking to innovate in marketing?

The best place to start is with a bit of research. You likely follow industry publications or thought leaders, either in marketing or your industry, so poke around and see what people are talking about.

Business 2 Community, December 2nd, 2021
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5 Marketing Success Metrics You Should Be Measuring
Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been.
You need real, measurable data to determine what you are doing well and which areas need improvement.

Here are the marketing success metrics you should be tracking and measuring up against.

Lead Generation Rate

Lead generation is defined by HubSpot as 'the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of turning them into a customer.' Generating leads is the ultimate goal for any marketing team, so it is essential to have measurable marketing metrics to gauge how successful your efforts are in this area.

Lead generation rate is the total number of leads captured, divided by the total number of visitors through a particular channel. This metric will give you an idea of which areas you may be excelling in and where you could have some room for improvement.

Business 2 Community, December 1st, 2021
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How Will Changing Your Marketing Actively Improve Your Sales Success?
A while back, I had a client who asked me to come in and teach their sales team about using LinkedIn for sales success
I showed them all of the basic things they needed to know, why they should use it, how to set up their profile, how to find the right contacts, and how to put out content that would be interesting.

The sales team was kind of broken into two different groups, the young guns, and the old guard.

The young guns saw some cool things and said, 'Wow, I didn't know it could do that, man. I can't wait to try it.' And they ran out of the room and started doing things.

Business 2 Community, December 2nd, 2021
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IT - Sales
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3 Steps To Identifying Key Accounts
Identify and prioritize the highest-potential relationships with this process for measuring key account value
One-third of an organization's revenue often comes from a few key accounts. Identifying, nurturing and growing those relationships is critical if sales leaders are expected to lower selling costs while producing stronger results.

Key account programs provide a strategy for doing just that. Focus your resources on client relationships with the potential to drive long-term growth, expand market position or provide effective resource allocation.

Gartner, December 2nd, 2021
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IT - CRM
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How To Clean CRM Data To Improve Efficiency And Productivity
A Customer Relationship Management (CRM) database contains every bit of insight and data you collect on your customer relationship program. CRM data helps with marketing and CRM datasets are stored and analyzed on the CRM system
The longer a database stands without cleaning, the more difficult it is to use, and unclean CRM data is useless to both humans and automation tools. In the same vein, to successfully pursue personalized marketing, email marketing, account-based marketing, etc., flawless CRM data is vital.

A major impediment to an effective marketing unit is a dirty CRM system. Not cleaning your system makes marketing, service, and sales teams prone to failure. Most companies rely on automation for various marketing forms. Hence, referencing an inaccurate database potentially damages your customers' overall experience. However, it's not too late to make things better: learn how to clean CRM data.

VentureBeat, December 2nd, 2021
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SF IT vBeers Broward
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vBeers South Florida (December 8th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals. Happy Thanksgiving!

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

December

  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton

January

  • Wednesday 5th -Zoom

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Wednesday, December 8th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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What Do You Want In A Leader?
Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations - Peter Drucker
Have you given much thought about the type of leader you want to work for? What skills and behaviors matter most and inspire you to thrive and perform at your highest level? Another way to look at it is to assess the type of leader you don't want to work for. That may be easier!

Over the years we've listened to what our clients have shared but we've never taken a formal poll. Here are some of the more common wants that we heard:...

PeopleTek News, December 1st, 2021
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SF IT vBeers Boca
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vBeers South Florida (December 15th) Biergarten Boca
vBeers meetups are informal networking events for South Florida Tech professionals. Happy Thanksgiving!

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

December

  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton

January

  • Wednesday 5th -Zoom

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Wednesday, December 15th, 2021: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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