As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing's influence on the B2B world will continue to be significant. So what macro trends will likely have the biggest impact on firms in the coming year? Here's a list of five macro B2B marketing trends to watch in 2022.

When you consider that over 3.96 billion people use social media, this shouldn't come as a surprise.

The thing is, there are more marketing options and platforms than ever before. This situation can lead to confusion when business leaders and marketers take their on-site marketing efforts to the social realm.

Today, I hope to clear up some of the confusion and provide you with several actionable ways to get more value from your social media marketing strategy. I believe this advice is applicable to businesses both large and small.

Are you ready to get started? Let's dive in!

The focus on growth and expansion demands integrated, multi-channel marketing strategies based on solid, in-depth customer research.

In the midst of all the marketing noise right now - especially while facing down COVID-19 supply chain issues and major changes in shopping behavior - what are some clear ways to gain a competitive advantage?

Here are the top enterprise marketing best practices for 2022 that can help you reach more customers and scale your business:

"Content marketing is recognized as a powerful tool, driving higher conversions than traditional marketing. However, the teams creating that content are using an outdated playbook that focuses on serving algorithms before audiences by constantly churning out posts targeting bots over brains.

In an Accenture survey of more than 1,000 marketing executives across the globe, respondents were unanimous: Content overload is a top challenge. And 50% said they currently have more content than they are fully prepared to manage..."

"In their book, 'Made to Stick, Why Some Idea Survive and Others Die,' brothers Chip and Dan Heath define a sticky idea as one that is understood, remembered, and creates some kind of change in a person's opinion, behavior, or values. They studied the panorama of what makes ideas sticky by examining urban legends, ad campaigns, and even proverbs.

What they discovered was that making an idea stick is not about being charismatic, having lots of resources behind you, or even being a creative genius. What they identified were six traits that make ideas sticky...."

You need real, measurable data to determine what you are doing well and which areas need improvement.

Here are the marketing success metrics you should be tracking and measuring up against.

Lead Generation Rate

Lead generation is defined by HubSpot as 'the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of turning them into a customer.' Generating leads is the ultimate goal for any marketing team, so it is essential to have measurable marketing metrics to gauge how successful your efforts are in this area.

Lead generation rate is the total number of leads captured, divided by the total number of visitors through a particular channel. This metric will give you an idea of which areas you may be excelling in and where you could have some room for improvement.

One-third of an organization's revenue often comes from a few key accounts. Identifying, nurturing and growing those relationships is critical if sales leaders are expected to lower selling costs while producing stronger results.

Key account programs provide a strategy for doing just that. Focus your resources on client relationships with the potential to drive long-term growth, expand market position or provide effective resource allocation.

The longer a database stands without cleaning, the more difficult it is to use, and unclean CRM data is useless to both humans and automation tools. In the same vein, to successfully pursue personalized marketing, email marketing, account-based marketing, etc., flawless CRM data is vital.

A major impediment to an effective marketing unit is a dirty CRM system. Not cleaning your system makes marketing, service, and sales teams prone to failure. Most companies rely on automation for various marketing forms. Hence, referencing an inaccurate database potentially damages your customers' overall experience. However, it's not too late to make things better: learn how to clean CRM data.

vBeers meetups are informal networking events for South Florida Tech professionals. Happy Thanksgiving!

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

December

• Wednesday 8th - Funky Buddha, Oakland Park
• Wednesday 15th - Biergarten Boca, Boca Raton

January

• Wednesday 5th -Zoom

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

Have you given much thought about the type of leader you want to work for? What skills and behaviors matter most and inspire you to thrive and perform at your highest level? Another way to look at it is to assess the type of leader you don't want to work for. That may be easier!

Over the years we've listened to what our clients have shared but we've never taken a formal poll. Here are some of the more common wants that we heard:...

vBeers meetups are informal networking events for South Florida Tech professionals. Happy Thanksgiving!

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

December

• Wednesday 8th - Funky Buddha, Oakland Park
• Wednesday 15th - Biergarten Boca, Boca Raton

January

• Wednesday 5th -Zoom

Hosted by John J. McLaughlin, Board Member, Tech Hub South Florida

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP and nonprofit - $,1000/year
• Ambassador - $2,500/year
• Premier - $5,000/year
• Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.