"For decades, Microsoft Exchange has ruled the market for email and groupware services. This top dog dominates the corporate world, and the omnipresent Outlook mail client has become the de facto standard for groupware. Since Exchange is closely integrated with Microsoft's Office products, users have access to a wide variety of productivity software and features, whether they're using a desktop or a mobile client.

However, many companies have concerns about storing their data in the Microsoft cloud. In this article, I look at some open source alternatives and their advantages. It's not just about becoming vendor-independent and reducing costs; it's about using software with open standards and a different level of security-for the groupware server itself and the operating system behind it..."

"Email remains the soft underbelly of enterprise security because it is the most tempting target for hackers. They just need one victim to succumb to a phishing lure to enter your network. Phishing (in all its forms) is just one of many attacks that can leverage a poorly protected email infrastructure. Account takeovers (due to reused passwords), business email compromises, payment fraud, specialized mobile malware, and spam messages that contain hidden malware or poisoned web links. That places a heavy burden on any email security solution..."

"Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses.

And then there's pricing. Free forever, free (but not really), paid (but a ripoff), paid but more than you need.

So which keyword research tool is right for you? In this post, I share the 18 best keyword research tools for different goals, levels of experience, and budgets. For each one, I'll provide..."

"However, influencer marketing often brings to mind recipe videos, makeup tutorials, fashion subscription unboxing videos, and other consumer-focused marketing content. For that reason, B2B brands may believe influencer marketing simply isn't designed for B2B marketing campaigns.

When used correctly-that is to say, not in the same way that B2C brands use influencer marketing-it absolutely can be a powerful marketing tool as part of your overall strategy. You can't simply plug-and-play an influencer campaign that worked for a consumer brand and expect similar results. Here's what you need to know..."

"When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should you invest your resources into improving and optimizing your website? Should it be devoted to increasing your social activity and generating leads? What about expanding your marketing automation efforts or supporting sales and the channel? There are many different areas of marketing where you can dedicate a portion of your marketing plan, but it's critical to assess which areas need it the most, especially when you add budgeting constraints to the mix..."

Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. Whether you're a master copywriter or you're just getting started, here are 5 tips to keep in mind to write more effective copy.

Start With Your Goals

When writing copy for an ad, email, or social media, you should break down your goals into 3 questions:...

"Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn't in option, managing these tools in an intentional, coordinated way is the next best thing.

Let's get into it!..."

"All of these mistakes have actually come about from my own experience of running my startup. And now that I work as a marketing consultant, I have seen other entrepreneurs make the same mistakes. So I wanted to dedicate an entire season to discussing these mistakes - why they are important, and how to avoid them...."

"These 240 million users spend an average of two hours and seven minutes on social media every day. It's safe to say that as new platforms and features continue to emerge, even more people will jump on board.

Most of the social media trends we expect to see in 2022 are already here, as existing trends continue to pick up speed in 2022, and marketers continue to adopt these elements in larger numbers..."

"Sales teams across all verticals are using CRM software to better plan their activities. With an effective CRM system in place, businesses can reduce losses, decrease customer's complaints and improve service levels. Read on to learn the 10 most important benefits of CRM.

What Is CRM Software?

A customer relationship management (CRM) system is software designed to manage a company's interactions with customers. Businesses use CRM software to enhance and automate their interactions with current and prospective customers. It helps users manage all phases of the sales lifecycle - lead generation, tracking contact history, managing marketing campaigns - to improve customer loyalty and overall profitability..."

"How much time do you invest in yourself? Do you actually make it a priority to evaluate:

• What makes you happy?
• What could change to help you achieve that goal?
• What are the obstacles that are getting in the way?
• What's missing from your life and your career?
• How has your past influenced this?

..."

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message,

December

• Wednesday 1st - Zoom
• Wednesday 8th - Funky Buddha, Oakland Park
• Wednesday 15th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin Board Member, Tech Hub South Florida

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP and nonprofit - $,1000/year
• Ambassador - $2,500/year
• Premier - $5,000/year
• Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.