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What Is Sales Enablement Software
ITProPortal, November 17th, 2021
November 17, 2021,
Volume 284, Issue 3

Get more customers over the line, with less fuss

What does sales enablement software do?

  • Makes sales and marketing content easy to locate, personalize, and measure for effectiveness
  • Provides input that accelerates buying journeys, such as successful sales approaches and recent news about prospects
  • Integrates with or offers native applications for communicating with leads via email, call, video conference, and social media
  • Aids resource allocation by tracking the performance of sales reps, playbooks, communication channels, and more
  • Delivers onboarding and coaching material for sales teams, including training videos, playbooks, and feedback forms

Read on for details

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