Evanta: Florida CIO Executive Summit (Dec. 7th)
Most Important CRM Software Requirements
CIOINSIGHT, November 19th, 2021
November 19, 2021,
Volume 284, Issue 3

Businesses across all industries use customer relationship management (CRM) software to effectively manage their marketing efforts and customer base, but not every business needs the same features or capabilities for their CRM platform.

"Whether you're interested in implementing your first CRM system or switching to a new CRM, it's important to understand common CRM requirements...

The acronym CRM stands for customer relationship management. It refers to a set of strategies and processes for managing your business's marketing efforts and interactions with customers. Many businesses use it as a way of working with their existing customer base, as well as a means of acquiring new clients..."

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Other articles in the IT - CRM section of Volume 284, Issue 3:

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