Customer relationship management (CRM) is an umbrella term used to describe various techniques designed to help businesses collect and manage information related to their customers and their buying habits
"When implemented effectively, CRM allows companies to identify potential leads, target high-value prospects, stay connected with current clients, create personalized offers for repeat buyers, and develop relationships with people who may not yet be customers.
Because this category encompasses so much, there are many types of CRM software to choose from. In this article, we break down the five types of CRM software, their uses, and major features..."
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