IT News and Events
Making Your Business Case For A Digital Transformation (Dec. 9th)
Nov 15th, 2021 — Nov 21st, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 284, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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Key Metrics To Track For B2B Marketing
B2B marketing metrics are critical components to the success of your organization
"Knowing how to correctly measure your marketing efforts can give you a leg up over your competition. Without metrics, your team is at a significant disadvantage in understanding campaign success, implementing strategy improvements, and troubleshooting any reoccurring issues.

But, with so much data available, the question then becomes which data points or metrics should I be the most concerned about? Too much data, without clarity or understanding, can cause confusion, indecisiveness, or worse, making decisions based on incorrect assumptions..."

Business 2 Community, November 16th, 2021
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A Third Of CMOs Don't Trust Their Marketing Data According To Adverity Research
Only 40% feel their audience building and targeting capability is strong; 54% of C-suite respondents recognize manual data wrangling as a significant challenge
"Over one-third of Chief Marketing Officers (CMOs) don't trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What's more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

A third (34%) of marketers don't trust the data they are given to inform campaigns. A number that rises to 41% among their data analyst colleagues-posing a new challenge for the C-suite charged with driving marketing results. Yet, the very same divide deepens at the leadership level - with 51% of Chief Technology Officers (CTOs) & Chief Data Officers (CDOs) lacking trust in the data compared to 34% of CMOs..."

AiTHORITY, November 15th, 2021
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3 Challenges Of Marketing Your Maturing Business
Running a business is a wild ride. I really didn't know what I was signing up for 10-ish years ago when I decided to try this online business thing.
"I really didn't know what I was signing up for 10-ish years ago when I decided to try this online business thing.

It brings up all your unhealed stuff. Oh you were a gifted kid who found you couldn't live up to the wild expectations people had of you so you developed a coping mechanism of just not trying anything you weren't guaranteed to excel at and now have a deeply ingrained imposter complex and praise kink?

Yeah, that's definitely going to show up.

Plus there are a million new skills you need to learn, especially in the bootstrapping startup phase.

Not to mention a million failures to cry about behind your computer before you pick yourself up, dust yourself off, and start all over again..."

Business 2 Community, November 18th, 2021
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Predictions Series 2022: Marketing Leaders Weigh In Future Of Content Experience
Content experience management is on top of the mind of every marketing team, yet only a handful are actually able to meet the benchmarks
The Predictions Series 2022 continues with more industry experts sharing their crystal ball insights into what 2022 will have in store for digital advertising and marketing. Recent trends reveal the explosive growth in hyper-personalized content delivered across channels. New capabilities in AI-based speech technology, Metaverse, NFT, and gaming have all converged at critical junctions of Content Development and Marketing, allowing brands to accentuate their overall perception in digital channels.
AiTHORITY, November 18th, 2021
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A Guide To Navigating Startups As A Marketing Leader [Podcast]
It can't be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it to series B, and only 200 go IPO
"The good news, however, is that once you make it, you have a strong chance of continued success.

Our guests today, Leela Gill, VP of Marketing & Design at Intelligence Node, and Vijay Damojipurapu, Founder and Principal at Stratyve, share two strategies to help grow your business and reinforce your position as a marketing leader..."

Business 2 Community, November 18th, 2021
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IT - Sales
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The 7 Most Important Virtual Selling Skills For Salespeople Today
Love it or hate it, virtual presenting is here for the long haul and YOU need to be good at it.
That's what the smart folks over at Gartner Research think. And honestly, after looking at all of the various data I've seen published since the COVID-19 pandemic began, I think they're right.

But don't take my word for it. after all, if you torture data long enough it will say anything you want it to-right?

Here are the stats behind the belief that virtual selling is here to stay:...

Business 2 Community, November 16th, 2021
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What Is Sales Enablement Software
Get more customers over the line, with less fuss
What does sales enablement software do?

  • Makes sales and marketing content easy to locate, personalize, and measure for effectiveness
  • Provides input that accelerates buying journeys, such as successful sales approaches and recent news about prospects
  • Integrates with or offers native applications for communicating with leads via email, call, video conference, and social media
  • Aids resource allocation by tracking the performance of sales reps, playbooks, communication channels, and more
  • Delivers onboarding and coaching material for sales teams, including training videos, playbooks, and feedback forms

Read on for details

ITProPortal, November 17th, 2021
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IT - CRM
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5 Types Of CRM Software - What's Right For You?
Customer relationship management (CRM) is an umbrella term used to describe various techniques designed to help businesses collect and manage information related to their customers and their buying habits
"When implemented effectively, CRM allows companies to identify potential leads, target high-value prospects, stay connected with current clients, create personalized offers for repeat buyers, and develop relationships with people who may not yet be customers.

Because this category encompasses so much, there are many types of CRM software to choose from. In this article, we break down the five types of CRM software, their uses, and major features..."

CIOinsight, November 18th, 2021
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Which CRM Is Better, Part 3: Hubspot vs. Microsoft Dynamics
Having a robust, user-friendly CRM platform in your 'arsenal' of sales and marketing tools is a huge advantage in today's competitive marketplace
"Of course, there are a lot of CRM options out there. It can be difficult to determine which selection would match your business needs most closely. Two of the more popular choices include HubSpot and Microsoft Dynamics. Both of these platforms are Cloud-based CRM systems that empower businesses to segment their customer base, automate key sales and marketing tasks, and manage client relationships through all aspects of the buyer's journey. However, which option is best for your business?..."
Business 2 Community, November 19th, 2021
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Most Important CRM Software Requirements
Businesses across all industries use customer relationship management (CRM) software to effectively manage their marketing efforts and customer base, but not every business needs the same features or capabilities for their CRM platform.
"Whether you're interested in implementing your first CRM system or switching to a new CRM, it's important to understand common CRM requirements...

The acronym CRM stands for customer relationship management. It refers to a set of strategies and processes for managing your business's marketing efforts and interactions with customers. Many businesses use it as a way of working with their existing customer base, as well as a means of acquiring new clients..."

CIOINSIGHT, November 19th, 2021
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PeopleTek News
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Leadership And Humility
Last week we shared some traits our clients wanted to see their leaders exhibit and one of them was the ability to be humble. Did this strike a chord with you?
We've talked about servant leadership in the past and part of the common theme of definitions includes the need to be humble.

A post by Rebecca shares 21 attributes of a humble person. We'll highlight a few; to read her entire list and article click here. Humble people:...

PeopleTek News, November 15th, 2021
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SF IT vBeers Boca
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Virtual vBeers South Florida (December 1st)
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message,

December

  • Wednesday 1st - Zoom
  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin Board Member, Tech Hub South Florida

Wednesday, December 1st, 2021: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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