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Volume 284, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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16 Reasons To Invest Your Time And Effort In Content Marketing
Because content powers the internet, it's what your audience is looking for to answer their questions and social media and the search engines love new exciting content
"Publishing regular content can have a positive effect on the number of web pages indexed and increase the number of inbound links to your site, both of which will help drive you further up the search rankings.

In addition, creating content provides you with a soapbox to help raise your voice above the masses by differentiating your offering from your competitors who are still actively interrupting their audience with irrelevant brochureware..."

Business 2 Community, November 13th, 2021
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3 Handy Tips To Attract Sponsors To Your Event
So you've got an event coming up, but you don't quite have the budget to pull it off the way it exists in your planner brain. You need a bigger budget! You need sponsors
"Not always an easy task. Pitching sponsors can feel like going to endless job interviews, since both are all about selling yourself (well, your event), and making your proposal stand out above the many others that are also coming in. It's convincing your crush that they should choose you. Because you, of course, will be the one to make all their (marketing) dreams come true .or something like that.

In order to attract sponsors to come on board with your event, here are a few things you should consider..."

Business 2 Community, November 8th, 2021
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5 Email Marketing Trends To Watch For In 2022
As we head toward the end of 2021, it's been a challenging and successful year for the digital marketing industry
"Challenging, because of the uncharted waters brought on by the pandemic and evolving data privacy regulations. Successful, because while real-world marketing was impacted most by people staying home, the digital marketing industry rose to the occasion. Amidst it all, email marketing continued driving results, as it has consistently for the past 40+ years. But, as we head into 2022, what can marketers expect to see from the email channel?

Here are 5 key trends you can expect to see in the email marketing industry in 2022..."

Business 2 Community, November 8th, 2021
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5 Examples Of Successful Hyper-Personalization That Worked
Ever seen an ad campaign that makes you feel like the brand picked the thoughts right off your brain? Or perhaps, an online order that fits perfectly-made for you
"Scenarios like these will make you more endeared to the brand because you feel they understand your needs and personality, right?

I'm guessing your answer is yes.

And here's why:

E-commerce personalization isn't just a marketing buzzword. It's become a norm for brands to tailor their products and services to customers' needs and aspirations. This technique has not only increased their ROI but also fast-tracked customer retention..."

Business 2 Community, November 12th, 2021
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Customer Interactions: How To Build Relationships Through Responsiveness
Cultivating the relationships you have with your customers is key to building your brand and growing your business
With social media, brands have access to all the tools they need to connect with customers around the world in an authentic and personalized way. Because of this, social platforms have become the default support channel for the majority of internet users, with as many as 87% of customers saying that it's their preferred communication method. To maximize their success, brands need to invest in improved responsiveness on social media.
Business 2 Community, November 8th, 2021
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How To Increase Customer Acquisition
Customer acquisition; the practice of bringing in new customers/clients that fit the ideal customer profile (ICP) for your company
A familiar business axiom is that as a business, you're either growing or shrinking. There is no neutral. If we subscribe to this belief, then your customer acquisition strategy is the lifeblood of your company or organization.

Furthermore, suppose we are to believe in the grow or shrink model. In that case, one of the primary goals for your marketing efforts is to present your brand positively to potential customers/clients that represent who you want to do business with.

Business 2 Community, November 12th, 2021
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Marketing Lessons For 2022: Never Stop Dating Your Spouse
Marketing in 2021 was a rollercoaster ride
From the Mail Privacy Protection (MPP) brought forth by the Apple iOS 15 update to Google's looming ban on third-party cookies, marketers have had to scramble to find new ways to gather data that helps them attract new customers.

But attracting new customers isn't as fruitful as retaining existing ones. In fact, a 5% increase in customer retention correlates with at least a 25% increase in profit. And making sure your customers are happy is critical - customers who are 'totally satisfied' with a brand deliver more than twice as much revenue than those who are 'somewhat satisfied.'

AI Trends, November 13th, 2021
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Top SEO Marketing Tools For 2022
Today I have some SEO resources to help you improve your content marketing in the new year. Here's links with tips and tricks to kick start your work week.
As search engine marketing continues to evolve your business can stay one step ahead with the right resources. Thankfully there are helpful guides that will enable you to find the best keywords and topic ideas your audience and search engines will love. Use these popular tools to bring about more visibility to your brand, and let me know how these work for you!
Business 2 Community, November 12th, 2021
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IT - Sales
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Designing A Winning Sales Commission Structure In 2022
Just as athletes are motivated to reach peak performance, so are sales teams
Research shows that it takes new sellers an average of three months before they are ready to interact with buyers, nine months to reach full competency to perform, and a full 15 months for them to become a top performer.

But it isn't just time to get settled, familiar, and adjusted that can be attributed to reaching this level of success. There are plenty of other factors that can impact sales performance too, such as motivation and strategy from leadership. When a sales team is struggling to hit goals and training, enablement, and other avenues have already been thought through, it may be time to look at your sales commission structure.

AiTHORITY, November 10th, 2021
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The Sales Talent Divide And Three Things Sales Leaders Can Do
Sales leaders face serious challenges in attracting and retaining diverse sales talen
Future Forum research, in a survey of thousands of workers and managers globally, shows a divide in work satisfaction and flexibility between executives and employees, especially those in non-white, male demographics. For example, 44% of executives want to work from the office everyday compared with 13% of Asian employees, 19% of Black employees, and 25% of white employees. The report goes on to discuss how this disconnect is fueling a desire by workers to find employment elsewhere. Below, I shed some light on what this means for sales leaders and three steps they can take.
Forrester, November 9th, 2021
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Finding Common Ground: It's Time To Align Sales And Marketing
Sales and marketing are the ultimate revenue-generating power couple of the business world. Despite plenty of similarities and differences, one cannot exist without the other.
But let's face it, when you pull back the veneer, you often find that the gaps and misalignment between sales and marketing teams are hindering business performance.

Both departments have the same goal of driving sales and revenue from new and existing customers, so constant collaboration and keeping in sync should be a daily occurrence. Isn't it time that sales and marketing teams find their common ground for a higher purpose?

AiTHORITY, November 11th, 2021
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IT - CRM
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Nearly Half Of Large Enterprises Can't Trust CRM Data As 'Single Source Of Truth'
In a statement on customer relationship management (CRM), a new report says that 47% of large enterprises believe they can't rely on their CRM data as a 'single source of truth' on customers.
The report, 'The State of Enterprise CRM Data Management: 2021,' shows that the 'high expectations for actionable insights from CRM data are rarely being met,' according to Odaseva, an enterprise data platform for Salesforce.

The report by Forrester was released last week and commissioned by Odaseva.

The inability of many enterprises to benefit from CRM data is caused by two key challenges, the report indicates: The majority of enterprises lack the basic foundations of data management, and struggles with data security requirements are reducing the value of CRM data.

Datamation, November 8th, 2021
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PeopleTek News
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Peopletek Coaching: Case Studies
The following 6 case study scenarios present various business challenges faced by real clients, the leadership solutions used to resolve those challenges, and the end results after implementing those solutions
These case studies are intended to provide insight as to how the proper coaching, based on the unique needs and situation of each organization, can make a dramatic impact on the prosperity and growth of that organization and it's members.

Topics include:

  • Communication and Influencing
  • Teamwork/Change
  • Business Turnaround
  • Mindset Shift
  • Organizational Effectiveness
  • Building Trust and Driving Results

Read on for details

PeopleTek News, November 9th, 2021
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SF IT vBeers Boca
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Virtual vBeers South Florida (December 1st)
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message,

December

  • Wednesday 1st - Zoom
  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin Board Member, Tech Hub South Florida

Wednesday, December 1st, 2021: 6:00 PM to 8:00 PM
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In Person: vBeers South Florida (Biergarten Boca) (November 17th)
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message,

November

  • Wednesday 17th - Biergarten Boca, Boca Raton

December

  • Wednesday 1st - Zoom
  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin Board Member, Tech Hub South Florida

Wednesday, November 17th, 2021: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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